“Guinness Clear”: A Guinness marketing campaign… selling water

“Guinness Clear” is the marketing campaign that Guinness has done … selling water.

Brands are learning to speak the social networks language. And is that in a place where sarcasm, irony and trolls roam freely or adapt … or die. There have been many cases of serious and committed advertising campaigns to which the users of social networks have turned to the minimum error or incongruity to be memes.

That is why brands are beginning to trolling their followers. Recently we talked about the case of Snickers and the #SnickersGate and how it turned into positive publicity a joke joke. Now it is the case of Guinness, who goes for his last campaign has proposed to sell … water.

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TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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Snickers trolley consumers with a brilliant marketing campaign: #SnickersGate

#SnickersGate

Snickers exchanges his chocolates for Bounty and says nothing to his followers with #SnickersGate

The chocolate brand Snickers has carried out a brilliant marketing campaign trolling its customers. And the product, owned by the multinational Mars has been modified by a Bounty, the same form of chocolate but filled with coconut.

The innovative thing is that the brand decided not to make statements during the next 24 hours and thus let consumers talk. The answer was a massive wave of angry consumers who talked about the brand without understanding what was happening.

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The Ten Best Commercials of 2019

A list with the ten best ads of 2019 according to our criteria. The best advertising campaigns and spots that have been released this 2019.

The year ends and we give the folder the first decade of the 21st century. A year full of great advertising campaigns, how could it be otherwise. A year where brands have launched their most vindictive messages and have clearly positioned themselves claiming and championing the various causes worldwide.

In the advertising agency telling we have been regularly telling all news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to take stock of the year. And it’s a good time to review the top ten best commercials of 2019. A totally subjective list and at our discretion, in which large advertising campaigns have been left out. Let’s start with the best commercials of 2019.

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The consecration of esports in advertising

Consagración de los eSports en la publicidad

The figures in the latest live events bluntly close any doubt about eSports.

eSports are already a reality. And they have burst into force to change the rules of advertising and marketing. The latest events related to video games have yielded some dizzying numbers that all brands must take into account.

The Fortnite World Cup held in New York, the FIFA eWorld Cup in London and the famous EVO in Las Vegas are the standards of the new fashion trend. The eSports arrive strongly and brands must take advantage of their popularity to reach a young and very prepared audience.

In his day we talked about how eSports can be an opportunity for brands and how Fortnite is a turning point in advertising and marketing. Now we are going to see their evolution and how they are breaking audience records.

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“The Focus”: Heineken encourages us to stare at Pirlo

The Focus - Heineken

“The Focus” is Heineken’s latest campaign in which he encourages us to stare at Andrea Pirlo.

Heineken has been sponsoring the Champions League for over 20 years. And during all this time he has left us memorable advertising campaigns.
Examples such as the first viral campaign, hidden camera jokes or the participation of soccer players have accompanied us throughout this time.

Although every year it is more complicated to innovate, the Dutch brand manages to overcome and present new creative proposals. The last one is called “The Focus” in which it invites us to stare at Andrea Pirlo.

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Go BKK by Nike: The original initiative to turn running into a game

Go BKK de Nike | Bangkok

Go BKK by Nike is an original initiative to turn running into a game where you can get products.

Thanks to the emergence of new technologies we have been able to see new ways of interacting with users. One of them is gamification in the world of marketing. Gamification is about becoming part of a game where you can get prizes and rewards. This is where brands must squeeze the brain to get loyalty and get us to follow the game.

One of these initiatives has been Go BKK by Nike which has been carried out in Bangkok as a test. To present their last shoe, they have distributed a series of beacons around the city that you must get. The more you get, the more rewards you will have.

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The enigmatic Porsche campaign for its new electric car

Electricity Talks, de Porsche

The Porsche campaign prepares us for the arrival of its electric model.

Automobile brands knows that the future is electric. They are already moving to launch their most iconic cars in electric format and many plan to have their entire electrified fleet a few years away. The Tesla effect has had an effect and the Elon Musk company has acted as a changing agent in the industry. Do not miss the fantastic article that we dedicate to the marketing and advertising strategy of Tesla to understand the reason for its success.

Well, brands like Nissan, Renault, BMW, Hyundai / KIA, Peugeot, Citroen and Opel already have most of the electric models and the remaining brands plan to have the entire fleet by 2025. Although they still have a high price and do not have many recharging points, the manufacturers have initiated the change.

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“Jetlag Social Club”, is the Aire France app to take advantage of the Jetlag

Jetlag Social Club de Air France

“Jetlag Social Club” is an initiative of the airline Air France-KLM to take advantage of Jetlag.

The Jetlag, also known as the syndrome of rapid change of time zone or how it can ruin a vacation. There are many people who suffer the Jetlag when they go on vacation. The time change of the destination country plays tricks on a high number of travelers by altering its internal clock.

With the passing of days, your body becomes accustomed to adapt to the new reality. During these days there are people who have a really bad time. For them, the French airline Air France-KLM has launched the “Jetlag Social Club”, an app to help us overcome this transit.

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“The Runaway Pub” rewards your running kilometers for beers

The RunaWay Pub de New Balance

New Balance has opened “The Runaway Pub”, a pub where you can exchange your kilometers of running for beers.

Sports brands are increasingly trying to surprise their consumers with original actions. The sports marketing sector is very competent and stand out with an attractive idea is increasingly complicated. Although, there are actions that surprise us with the fantastic case of RunTour and its incentive in discounts if you advanced someone in the race.

Now, New Balance in collaboration with Strava has opened its first pub where you can redeem your kilometers of running for beers. We present “The Runaway Pub”.

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The Sony Walkman celebrates 40 years reviewing its history

Sony Walkman celebra 40 años

The Sony Walkman celebrates 40 years of innovation.

Before Apple and Samsung, the technology was dominated by other companies. An era where hardware predominated over software, and companies fought to bring to the market the most innovative product possible. Thus, their competence made them evolve in order to reach the technological products we have now, where software dominates before hardware. Along the way have been overshadowed brands such as Panasonic, Sanyo, Phillips and Sony in favor of new players such as Apple, Samsung or Xiaomi.

One of these iconic and revolutionary products was the Sony Walkman. Its impact is only comparable to that of the iPhone in the smartphone sector. Now, the Walkman turns 40 with a nostalgic video of the popular Japanese gadget.

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Ikea typography made with sofas: “Soffa Sans”

Tipografia de Ikea | Soffa Sans

The Ikea typography made with sofas aims to demonstrate the new sofa planning tool.

We’ve been saying for some time that Ikea is becoming one of the best advertisers. The total freedom granted to the different creative departments and advertising agencies provide memorable campaigns. Not only are you analyzing the best Ikea commercials, but also seeing the best marketing campaigns of the Swedish multinational.

Now from Ikea London they surprise us with the creation of a typography made with sofas: The “Soffa Sans”.

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The McDonald’s picnic blanket to order food wherever you are

Manta de picnic de McDonald's

The McDonald’s picnic blanket is a smart blanket that brings you food wherever you are.

McDonald’s continues its line of presenting innovative and original products. Although many of these actions do not stop being ephemeral campaigns in specific countries to present in contests, it’s always nice to see them. McDonald’s recently presented a restaurant for bees and Burger King brought us our order for free if we were stuck in a traffic jam. Original ideas but with a clear operative: its diffusion and virality through the network.

Following this path, McDonald’s presents a picnic blanket with which you can place an order wherever you are. An idea that wants to promote the McDelivery service of the restaurant chain.

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The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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Best Commercials of 2019

Best Commercials of 2019

Un listado actualizado de los mejores anuncios de 2019.

The year is reaching its equator and big advertising campaigns are already coming up. At the end of the year we usually take stock and give our list with the best commercials of the year, as we did with the best commercials of 2018. So we will be doing a compilation of the best commercials that come out during the year. Great creative ideas that may be left out of our list, but that undoubtedly deserve our full attention.

This 2019 is being marked without any doubt by the change that brands are championing. A change that has had its maximum exponent with the celebration of the feminine world-wide one of soccer of Germany. Big brands have bet openly to lead those changes that society has been claiming for some time.

As always, in the advertising agency telling we are telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our twitterFacebook, Instagram and our new Youtube Channel.

We leave you with the best commercials of 2019.

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