Burger King’s new visual identity is inspired by the logo that the brand had from 1969 to 1999.
Burger King starts 2021 wanting to change. Already in 2020 he started a few small steps with a delirious campaign entitled “Cows Menu” and they gave us one of the best advertising campaigns of 2020 with “Moldy Whopper”. In it we saw the decomposition process of a hamburger for 34 days. But the pandemic arrived and abruptly truncated the company’s communication plan.
Now the brand continues with this turn in its communication to focus on the quality of its products. The campaign had more than 8 billion organic impressions around the world and generated a positive conversation about the brand and its shift towards food transparency and sustainability. To continue with this line, they have presented their renewed corporate image.