“The Used Jersey” is an original marketing action recorded on hidden camera.
At the telling advertising agency we love hidden camera marketing. A very common practice in the first decade of the 21st century that little by little has been fading in favor of other formats adapted to new forms of communication. However, in the world of advertising and marketing, such funny actions are remembered as those of TikTok, Nivea or the TV channel TNT.
Now the formula has evolved to the point of making it global. And, what would you say if they offer you to meet your sports idols? You just have to take a little risk before receiving the big surprise.