“The President” is the new McDonald’s ad that proposes you to watch the World Cup with your boss.
The World Cup begins and the brands are launching all their ads. In “Telling” advertising we will filter the best advertising campaigns to show them to you. This is the case of McDonald’s latest advertising campaign entitled “The President”.
Football World Cups are more romantic than practical. We like them because they remind us in part of those endless summers where we saw each game as an event in itself. But today’s reality is very different. The globalized market forces matches to be played in schedules to reach the maximum number of people. Many times we are at work or often at dawn or at night, moments in which sharing the moment with family and friends is an impossible task.
And that’s what reminds us of McDonald’s latest advertising campaign, titled “The President”. And why not watch the game with your boss? is the idea carried out by TBWA \ Spain. The ad is included within the McDelivery offer of the brand, the new home delivery service.
Via | Reason Why