P&G targets “silent majority” to eradicate racism with “The Choice”
If there is any brand that cares about skincare regardless of color, that is Procter & Gamble. And after the revolutions that are happening in the United States due to the death of George Floyd, brands are joining the cause. We have seen the minimalist ads by Nike and McDonald’s against the systemic racism experienced by those residents of color in the American country.
These campaigns have been a shock after three months confined by Covid19. Advertising agencies have been able to focus their messages on new causes and somewhat abandon the crisis caused by the pandemic.