“The Journey that changed everything” tells us a very important part of the history of Mercedes-Benz.
For a long time, having a Mercedes-Benz car was something completely aspirational. Many people wanted it, but very few could afford it. Having a Mercedes was synonymous with status, luxury, power. A label with which the brand has always felt comfortable and has known how to play their cards by taking models each more spectacular, in design, performance and price.
Everything changed when they realized that their target audience was greater and that many were starting to die. They should start targeting a younger audience to expand target if they wanted to survive. Thus, they began little by little to change their advertising campaigns, doing funny marketing actions in Zurich, or winks to the community as the Mercedes commercial based on Stranger Things.
Now they delight us with a piece of Mercedes-Benz history. “The Journey that changed everything” tells the true story of Bertha Benz, wife and business partner of Carl Benz, founder of the brand. We see how he made the one that is considered the first long distance trip in the world, which he made driving from Mannheim to Pforzheim in 1888.
Bertha Benz took her two children on a 106 km trip, which she did in 12 hours. The trip was intended to show the world the potential of her husband’s research, to those people who are skeptical of this new type of technology. When he arrived in a town, the engine ran out of gas, so Bertha had to improvise with the products of a pharmacy and her garter belt to start the car again.
Via | Puro Marketing