Nike launches the “Dream Crazy” ad and continues with its most controversial advertising campaign.
We started the month with one of Nike’s most controversial advertising campaigns. Under the slogan “Believe in something, Even if it means sacrificing everything.” the American multinational was positioned in favor of NFL quarterback Colin Kaepernick. Now Nike launches the spot of its most controversial advertising campaign: “Dream Crazy”.
The first part of the campaign focused on a graphic ad that revolutionized social networks. Now, in the last announcement of the campaign we have Kaepernick as the narrator of the story.
In it, Nike encourages us to dream of getting as far as we can. As athletes, athletes or as people. Phrases like “Do not settle for being the fastest in your school, or the fastest in the world. Be the fastest in history ” they make it clear how ambitious the announcement is. In an air very similar to the mythical ad “Think Different” from Apple, they continue: “Do not ask yourself if your dreams are crazy, ask yourself if they are crazy enough”.
The ad is part of the campaign launched on the occasion of the 30th anniversary of the legendary slogan Just Do it, and has been created by the agency Wieden & Kennedy.