Nivea’s commercial encourages us to make small acts of care with “Small Acts of Care make a Big Difference”.
Despite the fact that the majority of advertising campaigns related to Covid19 are similar to each other, there are usually surprising exceptions. One of them is the Bankinter commercial, which surprised many with its original staging. The other is the Coca-Cola ad dedicated to humanity; “For The Human Race” has wanted to send a message of hope to all of us.
Today we could consider adding another great advertising campaign to the podium of the best campaigns on the Covid19. Nivea and “Small Acts of Care make a Big Difference” have enough merits to be considered one of them.
Nivea’s commercial about the Covid19 presents us with a nice version of Ben E King’s classic “Stand by me” before moving on to a succession of images related to various moments during confinement. The copy encourages us to make any small gesture of love with ours.
Through the hashtag #ShareTheCare, the brand aims to make small gestures a constant during the pandemic: “Help us inspire the world to #ShareTheCare. Because the best thing is that every little act of care inspires more.”
In addition, the brand has allocated 50 million euros to help the communities most affected by Covid19.
Nivea’s commercial was made by the Publicis agency in the United Kingdom.