“Hashtags of Arts”, the campaign of the Museum of Fine Arts of Brazil

Hashtags of Arts connects new technologies and Social Media with Fine Arts.

Young people today spend more time than ever connected to social networks. Especially in Brazil, where it is considered the second most connected country after China. According to the consultancy Oliver Wyman, Brazilians spend an average of 3 hours and 56 minutes connected to social networks.

The same report points out that Cariocas are the ones who spend less time in a museum. So, how to increase attendance and make interesting the visit to the Museum of Fine Arts of Rio de Janeiro? Uniting the two disciplines with “Hashtags of Art”.

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The world’s smallest McDonald’s only for bees

The world’s smallest McDonald’s only for bees just opened.

Bees are one of the most important insects we have on our planet. They are the most important pollinating agents of the ecosystem and, nevertheless, their extermination is increasing. The use of toxics and industrialization are some of the reasons why we have fewer and fewer insects on the planet.

To celebrate World Bee Day, McDonald’s wanted to pay tribute to them. They have created miniature restaurants aimed at these insects. A project created by the NORDDDB agency in Sweden, when it was detected that many hives had been installed in the brand’s restaurants.

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The peculiar record of National Geographic with the sounds of the ocean

“Sounds of Future Ocean” is the peculiar record of National Geographic with the sounds of the oceans.

National Geographic wanted to celebrate World Water Day by alerting us about the future of our seas. And they do it with taking out a disc that reproduces the sounds of the future oceans. An album that can be found on digital platforms such as Spotify, Deezer, Tidal and Apple Music.

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ABC for color blind from Canon for detect color blindness among children

ABC para daltonicos de Canon

The ABC for color blind from Canon is printed with the ink tests of Canon products.

We like it when brands use “empty processes” to carry out their advertising campaigns. This is the case of Canon’s alphabet, which has been used through the ink tests of the products of the Japanese brand.

Always, when we buy a printer, the first thing we must do is a nozzle test to calibrate colors, align the printheads and check the print quality. This supposes an expenditure of paper and ink, and for that reason Canon has wanted to turn this “empty process” into a useful alternative.

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The original Volkswagen advertising campaign: “The Sand Ad”

The Sand Ad Volkwsagen

“The Sand Ad” is Volkswagen’s original advertising campaign to announce the Amarok, the brand’s new 4×4.

The first expression that comes to us when seeing the new Volkswagen campaign is that the Amarok “has left its mark”. And never better said, since the way in which the German brand has publicized its new 4×4 could not be more original.

In Argentina it is summer time and that translates into people enjoying the good weather and cramming the beaches. Two of the busiest cities are Pinamar and Caliró, where they have carried out this action.

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The Ikea curtains that purify the air

Cortinas de Ikea anticontaminantes

The Ikea curtains purify the air thanks to a technology that breaks down the polluting airs.

Air pollution has become one of the greatest risks to our health. According to OMS, one in eight people dies from diseases caused by this problem.
And the problem is not the air we breathe outside the home, in some places pollution can be up to five times greater inside our house.

To mitigate this problem, Ikea has created curtains that help purify the air. A team of engineers, specialists and designers have created a technology that allows us to break down the most common air pollutants in our home, such as odors or formaldehyde.

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Jeep Offline Site, the web that helps you if you lose your connection

Jeep Offline Site is a web page with basic tips that you can access if you do not have a connection.

Plan a holiday in the mountains away from all the bustle of the city, you want to escape a weekend with the family or just go out one afternoon to look for mushrooms in any wooded area. You use your mobile to know where you are and how to get back and you have no connection. Surely it has happened to all of us.

Now imagine a more extreme situation, you are camping and you have the need to do the shop, cut wood or make a fire before the night falls. Obviously, i do not know what you do in the middle of nowhere if you do not know the basic principles of survival Jeep has made a website for these delicate moments. A website that can be accessed even if you do not have a connection: the Jeep Offline Site.

Jeep Brazil, honoring its adventurous spirit has developed an offline website for those who trust everything to YouTube tutorials and if they are offline. This website has basic survival tips, step by step guides where you can make a bonfire, set up a shop, make knives and other survival tools.

Via | RedBox

Toxic Toby, the teddy bear that warns of high levels of pollution

Toxic Toby is the teddy bear that warns you of high levels of pollution in London.

The great European capitals suffer from the same evil: Pollution. A problem that concerns us all and that it is a priority to eradicate. Movements are being made in some cities such as limiting traffic in certain areas or prohibiting the movement of certain vehicles.

Still, it is not enough to fight an evil that kills more than 9,400 inhabitants each year. Right, is the “silent killer”, responsible for so many deaths in London. To make this problem visible and to raise awareness among the population, they have created “Toxic Toby”, a teddy bear that warns you if pollution levels reach dangerous levels.

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The original Budweiser advertising campaign: Tagwords

Budweiser’s latest advertising campaign proposes an original initiative.

Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.

And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed “Tagwords”, an original advertising campaign that encourages us to search for those images on Google.

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The funny Turkish Airlines security video with Lego Movie characters

The Turkish airline innovate again in its security video, starring the Lego Movie characters.

When it comes to catching a flight, many times we take a joke when they explain the safety instructions before taking off. Either by fatigue, by repetition or by having seen it many times represented outside the plane, we pay no attention.

And it really is very important, because if any anomaly occurs, it can become very dangerous when you ignore the rules. That is why the airlines are striving more and more to try to capture our attention to transmit that information. One of the first to innovate was Turkish Airlines and its popular security video with Zach King, best known for being the magician of visual effects in short videos.

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The Diesel fake shop in New York

The popular clothing brand creates its own Diesel fake shop in New York.

In New York there is a street that is the paradise of fakes. Located between Chinatown and Little Italy, Canal Street is full of copies of clothes at a ridiculous price. The logos and name of the brands are delirious and the haggling as essential art before closing the purchase.

The brands see how their image is devalued with a product of poor quality. Few ways exist to combat this scourge, since they are very well organized organizations and achieve a level of replication that is almost exact for the piece.

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“Omo Book of Dirt”, The book for children that you can only read if you mess it up

So that they go out to play more to the street, Omo’s detergent brand has created a book for children who can only read if they mess it up.

New technologies are putting many obstacles to children’s education. More and more children want to spend time in front of the screen before going to play in the park. Also it is true that the games are educational and that, as demonstrated, has benefits in the intellectual development of children. The problem comes when this balance between learning and playing is broken in favor of new technologies.

That’s why the Omo, a brand of detergents has created a book for children who can only read if they mess it up. With it they encourage the little ones to go out to the street to experiment, discover and play to know the stories that keep those white pages.

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A great advertising strategy in Instagram Stories of Burger King

Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

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The spectacular cover of Time magazine made with Drones

This is how the spectacular cover of Time magazine made with Drones was created.

The covers of Time magazine do not leave anyone indifferent. They mix criticism and news, vindicating journalism as a tool for analysis. The White House merged with the Kremlin or Donald Trump screaming with his hair on fire. A man pricking heroin or the image of the decaying American flag. The covers of Time magazine are pure art.

One more sample is the cover recreated with 958 Drones. For this they collaborated with the Intel “Drone Light Show” team, the same ones who created the opening ceremony of the Pyongyang Winter Olympics and participated in the SuperBowl show of 2017.

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“The Dissolving Poster”, the poster that kills the larvae of mosquitoes

The NGO Habitat for Humanity has created “The Dissolving Poster” a poster that kills the larvae of mosquitoes in Brazil.

We love when creativity and innovation help overcome endemic problems. This is the case of the NGO Habitat for Humanity that make this action in Brazil to fight against the diseases produced by the mosquitoes. “The Dissolving Poster” helps in the fight against Zika or Dengue in the worst fabelas of Brazil.

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