“Hashtags of Arts”, the campaign of the Museum of Fine Arts of Brazil

Hashtags of Arts connects new technologies and Social Media with Fine Arts.

Young people today spend more time than ever connected to social networks. Especially in Brazil, where it is considered the second most connected country after China. According to the consultancy Oliver Wyman, Brazilians spend an average of 3 hours and 56 minutes connected to social networks.

The same report points out that Cariocas are the ones who spend less time in a museum. So, how to increase attendance and make interesting the visit to the Museum of Fine Arts of Rio de Janeiro? Uniting the two disciplines with “Hashtags of Art”.

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The world’s smallest McDonald’s only for bees

The world’s smallest McDonald’s only for bees just opened.

Bees are one of the most important insects we have on our planet. They are the most important pollinating agents of the ecosystem and, nevertheless, their extermination is increasing. The use of toxics and industrialization are some of the reasons why we have fewer and fewer insects on the planet.

To celebrate World Bee Day, McDonald’s wanted to pay tribute to them. They have created miniature restaurants aimed at these insects. A project created by the NORDDDB agency in Sweden, when it was detected that many hives had been installed in the brand’s restaurants.

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The peculiar record of National Geographic with the sounds of the ocean

“Sounds of Future Ocean” is the peculiar record of National Geographic with the sounds of the oceans.

National Geographic wanted to celebrate World Water Day by alerting us about the future of our seas. And they do it with taking out a disc that reproduces the sounds of the future oceans. An album that can be found on digital platforms such as Spotify, Deezer, Tidal and Apple Music.

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ABC for color blind from Canon for detect color blindness among children

ABC para daltonicos de Canon

The ABC for color blind from Canon is printed with the ink tests of Canon products.

We like it when brands use “empty processes” to carry out their advertising campaigns. This is the case of Canon’s alphabet, which has been used through the ink tests of the products of the Japanese brand.

Always, when we buy a printer, the first thing we must do is a nozzle test to calibrate colors, align the printheads and check the print quality. This supposes an expenditure of paper and ink, and for that reason Canon has wanted to turn this “empty process” into a useful alternative.

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The original Volkswagen advertising campaign: “The Sand Ad”

The Sand Ad Volkwsagen

“The Sand Ad” is Volkswagen’s original advertising campaign to announce the Amarok, the brand’s new 4×4.

The first expression that comes to us when seeing the new Volkswagen campaign is that the Amarok “has left its mark”. And never better said, since the way in which the German brand has publicized its new 4×4 could not be more original.

In Argentina it is summer time and that translates into people enjoying the good weather and cramming the beaches. Two of the busiest cities are Pinamar and Caliró, where they have carried out this action.

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The Ikea curtains that purify the air

Cortinas de Ikea anticontaminantes

The Ikea curtains purify the air thanks to a technology that breaks down the polluting airs.

Air pollution has become one of the greatest risks to our health. According to OMS, one in eight people dies from diseases caused by this problem.
And the problem is not the air we breathe outside the home, in some places pollution can be up to five times greater inside our house.

To mitigate this problem, Ikea has created curtains that help purify the air. A team of engineers, specialists and designers have created a technology that allows us to break down the most common air pollutants in our home, such as odors or formaldehyde.

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Jeep Offline Site, the web that helps you if you lose your connection

Jeep Offline Site is a web page with basic tips that you can access if you do not have a connection.

Plan a holiday in the mountains away from all the bustle of the city, you want to escape a weekend with the family or just go out one afternoon to look for mushrooms in any wooded area. You use your mobile to know where you are and how to get back and you have no connection. Surely it has happened to all of us.

Now imagine a more extreme situation, you are camping and you have the need to do the shop, cut wood or make a fire before the night falls. Obviously, i do not know what you do in the middle of nowhere if you do not know the basic principles of survival Jeep has made a website for these delicate moments. A website that can be accessed even if you do not have a connection: the Jeep Offline Site.

Jeep Brazil, honoring its adventurous spirit has developed an offline website for those who trust everything to YouTube tutorials and if they are offline. This website has basic survival tips, step by step guides where you can make a bonfire, set up a shop, make knives and other survival tools.

Via | RedBox

The original Budweiser advertising campaign: Tagwords

Budweiser’s latest advertising campaign proposes an original initiative.

Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.

And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed “Tagwords”, an original advertising campaign that encourages us to search for those images on Google.

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“Omo Book of Dirt”, The book for children that you can only read if you mess it up

So that they go out to play more to the street, Omo’s detergent brand has created a book for children who can only read if they mess it up.

New technologies are putting many obstacles to children’s education. More and more children want to spend time in front of the screen before going to play in the park. Also it is true that the games are educational and that, as demonstrated, has benefits in the intellectual development of children. The problem comes when this balance between learning and playing is broken in favor of new technologies.

That’s why the Omo, a brand of detergents has created a book for children who can only read if they mess it up. With it they encourage the little ones to go out to the street to experiment, discover and play to know the stories that keep those white pages.

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A great advertising strategy in Instagram Stories of Burger King

Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

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The spectacular cover of Time magazine made with Drones

This is how the spectacular cover of Time magazine made with Drones was created.

The covers of Time magazine do not leave anyone indifferent. They mix criticism and news, vindicating journalism as a tool for analysis. The White House merged with the Kremlin or Donald Trump screaming with his hair on fire. A man pricking heroin or the image of the decaying American flag. The covers of Time magazine are pure art.

One more sample is the cover recreated with 958 Drones. For this they collaborated with the Intel “Drone Light Show” team, the same ones who created the opening ceremony of the Pyongyang Winter Olympics and participated in the SuperBowl show of 2017.

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Maillot 45, an special Maillot for cyclist from Genesis

Maillot 45 is an special maillot that invites drivers to respect and protect cyclists.

In telling advertising agency we like bikes. Some are cyclists, others use it to move around the city. The weekend we went by the roads we have around Barcelona to enjoy this sport. And that is why we like all the initiatives of brands and companies to achieve a good coexistence between cyclists and drivers.

To celebrate World Bicycle Day, Genesis Insurance company has created “Maillot 45“, an advertising campaign that invites drivers to respect and protect cyclists. The Genesis maillot automatically alerts drivers to the presence of cyclists on the road. And it does it in two ways, a visual one with the signal of 45 km/h in the back of the maillot and another one throwing signals that are recognized by the detection systems of signals of the vehicle.

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Great Females Graphic Designers: Deborah Sussman

Deborah Sussman

We review the history of the Great Female Graphic Designers: Deborah Sussman.

We continue with our entries related to the great female graphic designers of history. We have reviewed the life of Susan Kare and her work in Apple and the work of April Greiman. Some works that were worth to be done in a time where men were the hero stars in the world of Graphic Design and Advertising.

Today we are going to review the life and work of Deborah Sussman. Considered a pioneer in Environmental Graphic Design, her most famous work is the design of the 1984 Olympic Games.

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Burger King’s marketing action at the end of the movie “IT”

Burger King’s marketing action charges against McDonald’s at the end of the movie “IT”.

“IT”, the new version of the movie starring by the clown Pennywise is rampaging at the box office. At the moment it has already become the highest grossing horror film in the United States. In addition, the adaptation of the popular novel of Stephen King is being everything a lode for the brands. There are many brands who have made original advertising campaigns like this one in Sydney.

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‘Cook this page’ by Ikea, great posters with recipes for cooking

Cook this page by Ikea is a great initiative to help you cook. Through posters with instructions to put everything in the oven.

We like IKEA initiatives in marketing and advertising in different countries. The Swedish brand gives creative agencies total freedom to carry out creative and original marketing actions.

This is the case of the last action in Toronto. Cook this page by Ikea wants to help us cook new products in a different way. A great idea translated in a very visual posters where we can place the products and then put them in the oven.

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