‘Feel Light’, a minimalist Pepsi graphic campaign

Campaña Gráfica de Pepsi - Feel Light

‘Feel Light’ is an original and minimalist graphic campaign of Pepsi

We are loving the Pepsi graphic campaign. They started with ‘Iconic Moments’ and now they continue with ‘Feel Light’ to promote the Pepsi Light.It is a minimalist graphic campaign with a huge creativity, the result of a creative work that, unfortunately, we see less every day. Now, the advertising campaigns are adaptable to digital media to get more engagement and we lost little jewels as this one.

Creativity that can transmit much more than a campaign on social networks; that allow us to transmit the message with a few elements in order to capture the attention of the consumer. It’s what Pepsi’s latest graphic campaign titled ‘Feel Light’ gets.

In it we can see how the shapes of the Pepsi logo become mountains, waves, comets or parachutes in which to practice sport. From a static element such as the logo, consumers are invited to play sports.

Campaña Gráfica de Pepsi - Feel Light

Campaña Gráfica de Pepsi - Feel Light Campaña Gráfica de Pepsi - Feel Light Campaña Gráfica de Pepsi - Feel Light Pepsi graphic campaign - Feel Light

Via | Criatura Creativa

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