Crazy, amazing and spectacular advertising campaigns. We list the top five best commercials of Volvo Trucks.
Volvo Trucks advertising campaigns are often highly anticipated by consumers. They are surprising advertising campaigns, with a recklessness component that the audience likes. And is that the truck division of Volvo decided to stand out at the communication level of the sobriety and elegance of the car division. A success, seen in perspective.
Volvo Trucks communication took advantage of globality. Their campaigns were made to become viral and for that they had to have very crazy ideas. Each new truck model tested its latest technology to the limit. Thus we have seen a hamster turning the wheel of the truck, Van Damme relying on smooth driving and stacking all trucks in his most spectacular advertising campaign at The Tower.
That’s why in telling, advertising agency we have decided to make a top five of the best commercials of Volvo Trucks.