The passionate kiss between Burger King and McDonald’s

Beso entre las mascotas de Burger King y McDonald's

The passionate kiss between Burger King and McDonald’s for Helsinki Pride day.

Many times we have spoken in the advertising agency telling about the different advertising strategies of Burger King and McDonald’s. Burger King uses a more hooligan tactic by attacking McDonald’s while it tries to go its own advertising path.

But this time the Burger King campaign has decided to give love to its competitor on the occasion of Pride week in Helsinki.

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The Ikea campaign reformulates the fable of “The hare and the tortoise”

Campaña de Ikea | La liebre y la tortuga

The latest Ikea campaign in the UK reformulates the classic tale of “The Hare and the Tortoise”.

Society and brands are returning to normal after Covid19. During the confinement, Ikea was one of the most active brands in making the population aware of the risks of leaving home. The different creative departments in each country used images from other campaigns to make their spots, and the brand launched a global message under the slogan #StayHome.

Little by little we are returning to the daily routine and brands begin to launch advertising campaigns to use. This is the case with the latest Ikea advertising campaign in the UK, which reformulates the old fable from the tale of “The Hare and the Tortoise”.

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Apple’s funny advert about privacy: “Over Sharing”

Divertido anuncio de Apple | Over Sharing

The funny Apple advert repeats tone and theme in its commitment to privacy.

One of the hallmarks of the multinational has always been its commitment to the privacy of its products. It is one of the topics that most concerns users and that has caused the most controversy in these latest data due to the Cambridge Analytica scandal and its sale of information.

Apple’s operating systems and its products are designed to protect user data, and it never tires of repeating that it does not market such information. Everything that happens on our device stays on it.

And since the whole issue of data privacy is a nuisance for users, Apple has decided to explain it in a humorous way as it did with “Private Side”.

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Nike’s commercial: “You Can’t Stop Us” is one of the adverts of the year.

You Can't Stop Us | Nike

Nike surprises us again with a split-screen ad titled “You Can’t Stop Us”.

Sometimes advertising surprises you again, makes you believe again and makes you fall in love again. There are advertising campaigns that mark a before and after and inspire those who see them. That is the art of advertising, convince yourself in 30, 60 or 90 seconds and change a bit of yourself. For great inspirational advertising campaigns we have many examples: “Think Different” by Apple, “For the human race” by Coca-Cola or “Thank You Mom” by P&G. But if there is any brand that takes advertising campaigns to another level, that is Nike.

At the advertising agency we are fans of the work done by the Wieden + Kennedy agency, in charge of Nike’s campaigns. A brand that has had advertising as a substantial axis of its expansion in the world. We all remember that fantastic “Good vs Evil” with Eric Cantona or the famous “Airport” with the Brazilian team.

More recently, it has continued to surprise us with campaigns such as “Air”, which was chosen as the best ad of 2018 by our agency, or “Dream Further”, in which the plea in favor of women’s football became stronger than ever. Today, Nike has surpassed itself again with a spectacular announcement of the best campaign of the year.

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The most viewed commercials on YouTube in 2020

Most Viewed Commercials on YouTube

These are the most viewed commercials on our YouTube channel

A year ago, those international advertisements were published on our YouTube channel. Always respecting the original source, mentioning it but with a desire to safeguard that more creative, more original, more transgressive advertising. There are very interesting things apart from the latest news, so we encourage you to subscribe to be up-to-date with everything we publish.

Now we are going to list those most viewed commercials on YouTube so far in 2020. After the equator of a year marked by the global pandemic and society has had to adapt to a necessary confinement. Brands have also had to adapt to give their best and reach the public with a clear and understandable message. We also recommend our special on the best commercials of 2020 to date.

We will see the most viewed ads on our YouTube channel.

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“America the Beautiful” is Dove’s allegation against racism

America the Beautiful | Dove

Dove’s announcement is an allegation against racism in the United States

George Floyd’s death continues to resonate strongly in society. The brands have raised their voices and show their full support to those who are suffering racism anywhere on the planet. Brands like Nike, P&G o McDonald’s have already shown their vision of the subject and now Dove is joined by a beautiful advertisement.

Beauty brands are the ones that are making themselves heard the most. And it is understandable, their business is based on the care of the skin of all beings on the planet regardless of the color of their skin, so they are fed up with a subject that has been out of date for too long. Society is changing, brands change with it.

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Coca-Cola’s post-pandemic commercial: “The Great Meal”

Anuncio de Coca-Cola | The Great Meal

“The Great Meal” is Coca-Cola’s post-pandemic commercial that encourages us to celebrate the everyday things in life.

Coca-Cola’s advertising campaigns have always tended to be optimistic, to lift our spirits, to celebrate life. It could not be less during the pandemic, making one of the best announcements of the year with “For the human race” a song of hope just as they did in the fateful crisis that began in 2008.

Although some countries are doubling the famous curve, in others such as Brazil, the United States or India the situation is still out of control. That is why, while some countries dedicate their communication to the recovery of daily life, others are still on alert.

For everyone, Coca-Cola has launched its latest advertising campaign to encourage us to celebrate the little things that life gives us.

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Bruce Willis as Doraemon Commercial

Bruce Willis como Doraemon

Bruce Willis as Doraemon in this hilarious SoftBank ad.

The Japanese country is, without a doubt, one of the most fascinating countries on the planet. And when it comes to advertising, even more. Trying to decipher the tastes, trends and preferences of the Japanese public is an impossible mission if you have not imbibed Japanese culture for years. That is why every time they mix their reality with the western reality, it shocks us in a brutal way.

This is the case of the commercial starring Bruce Willis that is being a trend on the internet. And is that the popular American actor has gone viral thanks to playing one of the most popular characters in Japan in recent years: Doraemon.

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“Ikea Home Lessons”, another great Ikea ad using snippets already used

Ikea Home Lessons

“Ikea Home Lessons” is another great Ikea advertising campaign with images from other spots made.

The marketing and advertising strategy that Ikea has followed is peculiar. Each country has its advertising agency that carries out the campaigns according to the reality of the region. The plant gives you complete freedom to do as you please, following a few style guidelines. This causes each country to launch the advertising campaigns it deems appropriate and as a result there is always an advertisement for the brand present in the media.

An advantage of using this system is that the brand has huge material recorded in different countries. Communication between creative departments in each country has made it possible to create “Ikea Home Lessons” using recorded material from each advertising campaign.

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The beautiful story of A-ha and Volkswagen in “Partners in reinvention”

A-ha and Volkswagen | Partners in reinvention

“Partners in reinvention” is the beautiful story of the popular A-ha group told by Volkswagen.

Car brands are clear that the road to electrifying cars has started and is unstoppable. Little by little the models that are launched have their alternative in electric format or have given up on their gasoline versions.

The most iconic cars in turn are making the transition to more sustainable models, and the brands are sparing no resources when it comes to advertising campaigns. This is the case of Volkswagen, which tells us in a beautiful story how the popular Norwegian group A-ha has evolved after its everlasting hit “Take on me” burst the charts around the world and defined a generation.

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TOP5: Sega Best Commercials

Sega Best Commercials

We take a look at the top five Sega Best Commercials when the brand celebrates its 60th anniversary.

Sega is one of the most beloved brands by the millennial generation. Many of us have grown up with a Sega product at home or, if we had any from Nintendo, we knew of its existence due to the bitter rivalry they experienced in the 90s. A rivalry very well explained and detailed in the book “Console Wars” by Blake J. Harris.

Well, the Japanese brand has turned 60 years old. Originally founded on June 3, 1960 under the name of Nihon Goraku Bussan Co. Ltd. and was engaged in manufacturing jukeboxa and slot machines. After several purchases, mergers, and name changes in 1965, it was renamed SEGA Enterprises and was importing arcade games into Japan. Disenchanted with the American arcades, they decided to make their own games and arcade games by merging with Service Games. After releasing several games, they created two home systems to compete against the Nintendo Famicom until 1986 when they released their Mark III model and called it “Master System”. Two years later he launched Mega Drive, thus beginning a battle to dominate the living rooms of our houses.

Now, 60 years later we are going to go back to the past and review the best Sega Commercials.

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“The Choice” is P&G’s commercial to fight racism

The Choice | Anuncio de P&G

P&G targets “silent majority” to eradicate racism with “The Choice”

If there is any brand that cares about skincare regardless of color, that is Procter & Gamble. And after the revolutions that are happening in the United States due to the death of George Floyd, brands are joining the cause. We have seen the minimalist ads by Nike and McDonald’s against the systemic racism experienced by those residents of color in the American country.

These campaigns have been a shock after three months confined by Covid19. Advertising agencies have been able to focus their messages on new causes and somewhat abandon the crisis caused by the pandemic.

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Bradesco Saúde’s “Decades” commercial surprises with its emotionality

Anuncio "Decades" de Bradesco Saude

Bradesco Saúde’s “Decades” commercial ranks as one of the year’s ads for its simplicity and emotion.

The lockdown is coming to an end and the brands change their cause like someone who changes their jackets. The commercials on the #BlackLivesMatter have been postponing the commercials on the Covid19 and thus we are getting closer to normality. But we still get small jewels related to the Coronavirus.

This is the case of the “Decades” ad by Bradesco Saúde. The Brazilian insurer brings us one of the ads of the year thanks to an original idea and a simple staging that gives us goosebumps.

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Nike takes a stand against racism with “For once, Don’t Do It”

Nike | For once, Don't Do It

Nike takes a stand against racism after the death of George Floyd and Adidas backs it up with “For once, Don’t Do It.”

George Floyd’s death has been the straw that has filled the glass. The riots have been spreading throughout the American territory to denounce the death of a policeman at the knees and people have said enough. These protests have been joined by many brands that have clearly positioned themselves against racism. One of them is Nike, which has been the flag of the anti-racist fight since in 2018 it used Colin Kepernick for its “Dream Crazy” campaign.

The symbol of kneeling before each game during the national anthem caused many problems for the ex-NFL player. His gesture against police violence and racism has become an icon for all those who disagree with the situation.

Now, Nike has positioned itself with a groundbreaking ad in which it has modified its slogan and Adidas, on social networks, has made it its own.

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Heineken’s commercial shows us the reality behind the video calls

Anuncio de Heineken | Connections

Heineken’s commercial during the pandemic shows us the reality behind the video calls.

The majority of ads launched during the Covid19 pandemic resemble each other. The duration of the quarantine, but, has managed to get the creatives to put themselves together to offer small original stories full of humanity. This is the case of the Nivea ad #ShareTheCare, the optimistic Coca-Cola ad or the motivating Nike commercial to come back in a big way.

This time, Heineken has chosen to bring a little humor to all the situations we are experiencing. And video calls have become an essential part of this confinement. With “Connections”, the Dutch multinational gives us a smile with absurd situations during calls.

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