“Ikea Home Lessons”, another great Ikea ad using snippets already used

Ikea Home Lessons

“Ikea Home Lessons” is another great Ikea advertising campaign with images from other spots made.

The marketing and advertising strategy that Ikea has followed is peculiar. Each country has its advertising agency that carries out the campaigns according to the reality of the region. The plant gives you complete freedom to do as you please, following a few style guidelines. This causes each country to launch the advertising campaigns it deems appropriate and as a result there is always an advertisement for the brand present in the media.

An advantage of using this system is that the brand has huge material recorded in different countries. Communication between creative departments in each country has made it possible to create “Ikea Home Lessons” using recorded material from each advertising campaign.

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The beautiful story of A-ha and Volkswagen in “Partners in reinvention”

A-ha and Volkswagen | Partners in reinvention

“Partners in reinvention” is the beautiful story of the popular A-ha group told by Volkswagen.

Car brands are clear that the road to electrifying cars has started and is unstoppable. Little by little the models that are launched have their alternative in electric format or have given up on their gasoline versions.

The most iconic cars in turn are making the transition to more sustainable models, and the brands are sparing no resources when it comes to advertising campaigns. This is the case of Volkswagen, which tells us in a beautiful story how the popular Norwegian group A-ha has evolved after its everlasting hit “Take on me” burst the charts around the world and defined a generation.

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TOP5: Sega Best Commercials

Sega Best Commercials

We take a look at the top five Sega Best Commercials when the brand celebrates its 60th anniversary.

Sega is one of the most beloved brands by the millennial generation. Many of us have grown up with a Sega product at home or, if we had any from Nintendo, we knew of its existence due to the bitter rivalry they experienced in the 90s. A rivalry very well explained and detailed in the book “Console Wars” by Blake J. Harris.

Well, the Japanese brand has turned 60 years old. Originally founded on June 3, 1960 under the name of Nihon Goraku Bussan Co. Ltd. and was engaged in manufacturing jukeboxa and slot machines. After several purchases, mergers, and name changes in 1965, it was renamed SEGA Enterprises and was importing arcade games into Japan. Disenchanted with the American arcades, they decided to make their own games and arcade games by merging with Service Games. After releasing several games, they created two home systems to compete against the Nintendo Famicom until 1986 when they released their Mark III model and called it “Master System”. Two years later he launched Mega Drive, thus beginning a battle to dominate the living rooms of our houses.

Now, 60 years later we are going to go back to the past and review the best Sega Commercials.

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“The Choice” is P&G’s commercial to fight racism

The Choice | Anuncio de P&G

P&G targets “silent majority” to eradicate racism with “The Choice”

If there is any brand that cares about skincare regardless of color, that is Procter & Gamble. And after the revolutions that are happening in the United States due to the death of George Floyd, brands are joining the cause. We have seen the minimalist ads by Nike and McDonald’s against the systemic racism experienced by those residents of color in the American country.

These campaigns have been a shock after three months confined by Covid19. Advertising agencies have been able to focus their messages on new causes and somewhat abandon the crisis caused by the pandemic.

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Bradesco Saúde’s “Decades” commercial surprises with its emotionality

Anuncio "Decades" de Bradesco Saude

Bradesco Saúde’s “Decades” commercial ranks as one of the year’s ads for its simplicity and emotion.

The lockdown is coming to an end and the brands change their cause like someone who changes their jackets. The commercials on the #BlackLivesMatter have been postponing the commercials on the Covid19 and thus we are getting closer to normality. But we still get small jewels related to the Coronavirus.

This is the case of the “Decades” ad by Bradesco Saúde. The Brazilian insurer brings us one of the ads of the year thanks to an original idea and a simple staging that gives us goosebumps.

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Nike takes a stand against racism with “For once, Don’t Do It”

Nike | For once, Don't Do It

Nike takes a stand against racism after the death of George Floyd and Adidas backs it up with “For once, Don’t Do It.”

George Floyd’s death has been the straw that has filled the glass. The riots have been spreading throughout the American territory to denounce the death of a policeman at the knees and people have said enough. These protests have been joined by many brands that have clearly positioned themselves against racism. One of them is Nike, which has been the flag of the anti-racist fight since in 2018 it used Colin Kepernick for its “Dream Crazy” campaign.

The symbol of kneeling before each game during the national anthem caused many problems for the ex-NFL player. His gesture against police violence and racism has become an icon for all those who disagree with the situation.

Now, Nike has positioned itself with a groundbreaking ad in which it has modified its slogan and Adidas, on social networks, has made it its own.

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Heineken’s commercial shows us the reality behind the video calls

Anuncio de Heineken | Connections

Heineken’s commercial during the pandemic shows us the reality behind the video calls.

The majority of ads launched during the Covid19 pandemic resemble each other. The duration of the quarantine, but, has managed to get the creatives to put themselves together to offer small original stories full of humanity. This is the case of the Nivea ad #ShareTheCare, the optimistic Coca-Cola ad or the motivating Nike commercial to come back in a big way.

This time, Heineken has chosen to bring a little humor to all the situations we are experiencing. And video calls have become an essential part of this confinement. With “Connections”, the Dutch multinational gives us a smile with absurd situations during calls.

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Nike’s motivating commercial encourages us to come back like champions

Anuncio de Nike | Never Too Far Down

“Never too far down” is Nike’s motivating commercial that encourages us to come back like champions.

As confinement from the pandemic is becoming more and more widespread, brands have been polishing their advertising campaigns. In the beginning, the Covid19 commercials had a very marked pattern and they all looked the same. As time has progressed, creatives have been able to evolve the messages they wanted to deliver.

So we have not come across authentic advertising gems such as the Bankinter ad, Coca-Cola’s ode to hope or the inspiring Nivea ad. Advertising campaigns according to the style and voice of each brand. These are joined today by Nike’s inspiring “Never too far down” advert, which encourages us to come back after these moments of personal and planetary crisis.

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Nivea’s commercial encourages us to make small acts of care

Anuncio de Nivea | Small Acts of Care  make big difference

Nivea’s commercial encourages us to make small acts of care with “Small Acts of Care make a Big Difference”.

Despite the fact that the majority of advertising campaigns related to Covid19 are similar to each other, there are usually surprising exceptions. One of them is the Bankinter commercial, which surprised many with its original staging. The other is the Coca-Cola ad dedicated to humanity; “For The Human Race” has wanted to send a message of hope to all of us.

Today we could consider adding another great advertising campaign to the podium of the best campaigns on the Covid19. Nivea and  “Small Acts of Care make a Big Difference” have enough merits to be considered one of them.

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Lego’s commercial is an emotive history of childhood: “Little Pirate”

Anuncio de Lego | Little Pirate

Latest Lego’s commercial presents his latest product with an endearing story about childhood with “Little Pirate”.

Lego’s marketing and advertising strategy is somewhat peculiar. He has focused all his efforts on alternative channels to advertising, focusing on Social Media or YouTube channels. It has been 30 years without launching a single brand ad until it launched “Rebuild the World” in 2019. And thanks to everything it is still a strong brand that does not go out of style.

Now, to promote their latest product “Pirates of Barracuda” they bring us an endearing story about childhood and the child we all carry inside.

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Coca-Cola’s “For the Human Race” advert is a call to hope

For the human race | Coca-Cola

“For the human race” is the Coca-Cola ad full of positivity and appreciation for Covid19

With the arrival of Covid19, many brands had to reinvent their advertising campaigns. Coca-Cola instead decided to pause all its advertising to focus on “do, not say” and help fight the coronavirus. After a few weeks of silence, the brand surprised everyone with the launch of two campaigns full of optimism.

The first is a reinterpretation of his classic “For everyone”, changing the message for one related to the pandemic. And now it has launched the second, inspired by one of its most emblematic campaigns: “For reasons to believe”, which was launched due to the 2008 crisis. A campaign that is on par with the Bankinter commercial and that they are fighting to be the best Covid-related advertising campaign19.

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Dove’s commercial for the Covid19 healthcare professionals: “Courage”

Anuncio de Dove | Courage

“Courage” is Dove’s commercial for Covid19 that focuses on healthcare professionals

The pandemic forces companies to react to help fight Covid19. From reorienting production to make disinfectants, masks, or respirators, to making large donations to organizations that are on the street.

This is the case of Dove, which has launched an advertising campaign for Covid19 and is also donating facial care products to Canadian health professionals. It is also making financial contributions to organizations like Direct Relief.

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Uber’s commercial for Covid19: “Thank you for not riding”

Anuncio de Uber | Thank You For Not Riding

Uber’s emotional commercial for Covid19 is one of the best advertising campaigns launched out by the pandemic.

There is a constant in advertising campaigns by Covid19. Brands cannot record material due to confinement and have to throw away a newspaper archive, request home recordings or make a compilation of everything that is released in the media and on social media.

Under this prism there are more successful campaigns than others, as is the case of Ikea or Tourism of Portugal. But one of the spots that we liked most is the one made by Uber.

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“Play for the world”, Nike advert encourages us to play sports during quarantine

Anuncio de Nike | Play For The World

Nike’s advert for the Covid19 is titled “Play for the World” and encourages us to play sports during quarantine.

The advertising campaigns for Covid19 are launching as the pandemic reaches all countries. The state of alarm and confinement has taken its toll on those professional and amateur athletes. Going from being active on a daily basis to not doing it for a month can be exasperating for them.

That is why the imagination has taken over people and they have set up mini gyms at home to be able to exercise often. It helps that the gyms have held virtual classes to continue serving despite being closed.

Nike’s advert winks at all those confined athletes. “Play for the World” encourages us to play at home so we can spend time in a healthy way.

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Apple’s Covid19 Commercial: “Creativity Goes On”

Apple | Creativity Goes On

Apple’s Covid19 Commercial encourages us to continue being creative at home.

The Covid19 advances irretrievably and its arrival in the United States has forced companies to make a move in terms of marketing. The confinement and the #StayHome movement that has occurred in both Italy and Spain has crossed the pond.

Brands are launching advertising campaigns on Covid19 and Apple has launched theirs with a message focused on creativity.

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