The beautiful commercial of The Salvation Army: “Love of My Life”

Anuncio The Salvation Army

The commercial of Salvation Army is a beautiful story of life.

In the telling, advertising agency we know that the storytelling of a campaign is the key element to connect with consumers. A story that makes us feel identified with the brand will establish an emotional bond with it. Companies know this and try to tell us the best possible stories. Sometimes they get it, sometimes they don’t, but their momentum gives us wonderful stories.

This is the case of the commercial of The Salvation Army. This NGO is a charitable movement with the only idea of helping the most disadvantaged. As an NGO, it knows that it must impact to achieve its purpose: a donation to continue with its community work.

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The enigmatic Porsche campaign for its new electric car

Electricity Talks, de Porsche

The Porsche campaign prepares us for the arrival of its electric model.

Automobile brands knows that the future is electric. They are already moving to launch their most iconic cars in electric format and many plan to have their entire electrified fleet a few years away. The Tesla effect has had an effect and the Elon Musk company has acted as a changing agent in the industry. Do not miss the fantastic article that we dedicate to the marketing and advertising strategy of Tesla to understand the reason for its success.

Well, brands like Nissan, Renault, BMW, Hyundai / KIA, Peugeot, Citroen and Opel already have most of the electric models and the remaining brands plan to have the entire fleet by 2025. Although they still have a high price and do not have many recharging points, the manufacturers have initiated the change.

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“Point of View”, the shocking Sandy Hook Promise ad

Sandy Hook Promise | Point of View

The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools.

Sandy Hook Promise is an NGO that was founded on the shooting at Sandy Hook Elementary School in 2012. The tragedy left twenty children and six employees dead. The organization was born to prevent violence with firearms in schools.

In 2016 he surprised everyone with “Evan”, one of the commercials of the year. In a brilliant editing and storytelling exercise, we hid the warning signs to detect a possible shooter in the schools.

The commercial was crowned as one of the best of the year for its original proposal and immediately viralized by the networks. Now, the NGO launches a campaign that drinks a lot from that first one.

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The Budweiser commercial shows us that Rock is more alive than ever

Anuncio de Budweiser | Rock is Alive

“Rock is alive” is the Budweiser commercial to show us that Rock is more alive than ever.

Rock does not seem to live one of its best moments. The boom of the late 70s, the 80s and 90s gives all the impression that has already passed. Bands no longer sound in the radio formulas, which have turned towards more commercial, electronic and folk music. The old great bands are more interested in performing concerts before they release albums. And we do not blame him, after all they have already done their part of the work.

Are the groups formed since 2000 who are finding it difficult to find their site. The new streaming platforms have marked the passage and with them the appearance of “fast food” music, playlist songs that do not have much more journey.

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Nike’s tribute to the world champions: “Never Stop Winning”

Anuncio de Nike Never Stop Winning

Nike’s tribute to the world champions is a message of vindication.

The women’s world cup has finished with the victory of the American team for 2 years or the Netherlands. It is the fourth world cup that takes USA becoming the great dominator of women’s football. But if the world cup celebrated in France will be remembered for something, it is because of the definitive explosion of women’s football.

The big brands have been involved in making an investment that was unthinkable a few years ago and that have been returned exponentially. The emergence of Nike as a champion of the cause is one of the great news that devotes to women’s football.

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The best commercial of the year: ‘The truth is worth it’ – New York Times

‘The truth is worth it’ of the New York Times stands as the best commercial of the year at the Cannes Film Festival.

The Cannes Advertising Festival has left us the best advertising campaigns. We have seen the Grand Prix in all categories, as well as the best commercials at the Cannes Film Festival. But now we have to stop at the big winner, the piece that has won the best prize. The best commercial of the year.

“The Truth is Worth It”, of New York Times commercial created by the agency Droga5 was the winner in the Grand Prix category. An advertising campaign composed of five pieces: “Resolve”, “Rigor”, “Courage”, “Perseverance” and “Fearlessness”.

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The best commercials of the Cannes Advertising Festival 2019

Mejores Spots de Publicidad en Cannes

A list of the best commercials of the Cannes Advertising Festival.

The Cannes Advertising Festival has come to an end. We have already seen all the Grand Prix of Cannes 2019 and now it’s time to see the best commercials of the festival. Some commercials that must demonstrate a brand storytelling and that has been made to be passed through a screen. This includes content for television, film and online.

We leave you with the best commercials of the Cannes Advertising Festival.

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The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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Best Commercials of 2019

Best Commercials of 2019

Un listado actualizado de los mejores anuncios de 2019.

The year is reaching its equator and big advertising campaigns are already coming up. At the end of the year we usually take stock and give our list with the best commercials of the year, as we did with the best commercials of 2018. So we will be doing a compilation of the best commercials that come out during the year. Great creative ideas that may be left out of our list, but that undoubtedly deserve our full attention.

This 2019 is being marked without any doubt by the change that brands are championing. A change that has had its maximum exponent with the celebration of the feminine world-wide one of soccer of Germany. Big brands have bet openly to lead those changes that society has been claiming for some time.

As always, in the advertising agency telling we are telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our twitterFacebook, Instagram and our new Youtube Channel.

We leave you with the best commercials of 2019.

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The motivating LeBron James commercial with Rimowa

The motivating commercial of LeBron James to present the new line of suitcases Rimowa.

Rimowa is a German brand that is dedicated to the manufacture of high quality suitcases and accessories. It was founded in 1898 in Cologne, Germany. The brand has always moved in the luxury sector thanks to the high quality of its products. And he has always felt comfortable making collaborations with other German brands, such as Lufthansa and Porsche.

Now he turns 120 and celebrates with his advertising campaign “Never Still”. In 2018 he presented numerous short films with several athletes and designers. Roger Federer, Virgil Abloh and chef Nobu Matsuhisa. They were some of the celebrities and this year it’s the turn of LeBron James.

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The best commercials for women’s football

The best commercials for Women's Football

We analyze which are the best commercials for women’s football

Women’s football is in a sweet moment. After a long time, women who practice the king sport are beginning to be recognized all over the world. They are still far from their masculine counterparts as far as repercussion is concerned, but the trend is pushing them upwards.

Proof of this is the involvement of major brands in their advertising campaigns. The sponsors proudly wear their equipment and the investments destined to women’s soccer are being fired every year. The example of Nike’s emergence as a standard-bearer of the cause, followed by the other brands.

This trend is having a turning point with the Women’s World Cup that will be held in France. All the tickets sold, juicy amounts in retransmission rights and the big brands making an appearance. It’s marketing, friends.

That’s why today we are going to analyze the best commercials for women’s football. There are still few, but they are of a tremendous quality.

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ING’s commercial for the Dutch women’s football team

The rocker ING commercial for the Dutch women’s football team.

There is little time for the Women’s World Cup to be held and this year the brands are showing its best. The first to give the shot was Commerzbank with its commercial for the German team. Then came Nike with his spectacular “Dream Further” to leave us surprised.

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Nike’s commercial for women’s soccer that has impacted the world

Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

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Germany’s Women’s World Cup advert

The Germany’s Women’s World Cup advert shows the discrimination they have suffered because they are women.

Women’s football starts to be fashionable. In our country stadiums begin to fill and teams are more and more competitive in Europe. And, although progress is being made, we are still a long way from the female elite teams.

This summer the women’s world cup is celebrated in France and to celebrate it, the German women’s football team has made a tremendous ad to denounce the discrimination that soccer players still have today. We still like it more than that fantastic ‘Unstoppable For Iceland’ that left us all with our mouths open.

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The emotional Gillette’s commercial: “First Shave”

Gillette’s ad evokes the first shave that many men have done in their lives.

Gillette continues with its controversial advertising campaign. Its premiere with “The best a man can get” giving a twist to his concept created more than 30 years ago burned social networks with many detractors.

The reason? The adaptation of the slogan to the times that are running and everything a man can be today. An initiative that many beauty brands are adapting, thus capturing the feeling of society.

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