The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

Read more

Best Commercials of 2019

Best Commercials of 2019

Un listado actualizado de los mejores anuncios de 2019.

The year is reaching its equator and big advertising campaigns are already coming up. At the end of the year we usually take stock and give our list with the best commercials of the year, as we did with the best commercials of 2018. So we will be doing a compilation of the best commercials that come out during the year. Great creative ideas that may be left out of our list, but that undoubtedly deserve our full attention.

This 2019 is being marked without any doubt by the change that brands are championing. A change that has had its maximum exponent with the celebration of the feminine world-wide one of soccer of Germany. Big brands have bet openly to lead those changes that society has been claiming for some time.

As always, in the advertising agency telling we are telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our twitterFacebook, Instagram and our new Youtube Channel.

We leave you with the best commercials of 2019.

Read more

The Vampire Poster: The opis that burns at dawn

“The Vampire Poster” is the original way to promote “The Passage”, the new Fox series.

The outdoor advertising does not stop surprising us. We have always liked that brands devote their creative resources to the realization of outdoor advertising campaigns. They have given us great ideas such as Purina’s opis to check if our dog has diseases. Or the interactive opis to alert pedestrians. Or the Reebok to encourage us to run faster.

Now we get another turn of the screw from Brazil, hand in hand with BETC/Havas. The idea is to promote the new series of vampires of the Fox: “The Passage” that will be broadcasted in the country of Rio de Janeiro.

Read more

The Purina Billboard that analyzes the urine of dogs: Street-Vet

The Purina billboard analyzes through a urine test the possible diseases that your dog may have.

Recently we talked about the benefits of outdoor advertising to conduct fun and original advertising campaigns. But it can also be useful to help people and animals. If the Red Bull advertising fence provided 72 hours of natural light thanks to its cans in a suburb of Vietnam; now the Purina Billboard helps us detect diseases that our dogs might have.

This billboard located in Paris analyzed by a urine test the possible infections and diseases that dogs may have.

Read more

The Red Bull advertising billboard that converts heat into light

The Red Bull advertising billboard in Vietnam converts heat into electricity.

In telling, advertising agency we are very fans of outdoor advertising campaigns. The possibilities offered by advertising billboards, opis and vending machines have given us great advertising campaigns.

Now, Red Bull has placed an advertising billboard in Ho Chi Minh, Vietnam to light those suburbs that, when the sun goes down, are left without lighting.

Read more

The original Volkswagen advertising campaign: “The Sand Ad”

The Sand Ad Volkwsagen

“The Sand Ad” is Volkswagen’s original advertising campaign to announce the Amarok, the brand’s new 4×4.

The first expression that comes to us when seeing the new Volkswagen campaign is that the Amarok “has left its mark”. And never better said, since the way in which the German brand has publicized its new 4×4 could not be more original.

In Argentina it is summer time and that translates into people enjoying the good weather and cramming the beaches. Two of the busiest cities are Pinamar and Caliró, where they have carried out this action.

Read more

Microsoft’s advertising billboard disappears through a shadow effect

Microsoft’s advertising billboard to announce the Surface Pro 6 disappears through a shadow effect.

We like advertising actions that play with shadows and time. We remember the fantastic action of Emart where you could only see a QR code from 12 to 1 noon or the action using shadows on the wall of the Johannesburg zoo.

Now we have a similar action created by Microsoft to announce its brand new new laptop: The Surface Pro 6. This laptop is designed in an elegant matte black that makes the background fade, allowing those who use it to focus on what is really important.

So they wanted to advertise this feature in an original outdoor advertising campaign in London. Under the slogan “Designed to disappear”, Microsoft’s advertising billboard uses a play of light so that the silhouette of the Surface Pro mixes with the surroundings where it is projected. Thus, through shadows, they convert any flat surface of the city into a potential advertising fence.

Via | La Criatura Creativa

The original EasyJet advertising billboard that is reflected in the water

Valla de publicidad de Easy Jet

This original EasyJet advertising billboard placed in Bordeaux is reflected in the water.

Normally, airlines usually invest in large outdoor advertising campaigns. A very versatile medium that can reach a large number of people and also allows you to make good creatives. In the telling advertising agency, we have talked a lot about outdoor advertising as well as showing some of the great ideas brands come up with.

Now we have another example in Bordeaux. The second largest city in France is one of the country’s mandatory tourist destinations. “La Place de la Bourse”, its fountains, its fog and of course, its wines are more than enough attractions to visit the city.

Read more

McDonald’s advertising campaign to awareness about dyslexia

The last McDonald’s advertising campaign in Sweden wants to awareness about the dyslexia.

It is to admire the commitment of the big brands to take advantage of any celebration to carry out communication campaigns. In this, both McDonald’s and Burger King are experts. Now, to commemorate the world day of dyslexia, McDonald’s has wanted to contribute its bit to awareness of this learning disorder. This disorder affects about 20% of the world’s population, and is rarely mentioned in the media.

Read more

“M”, a McDonald’s advertising campaign in airports

Publicidad de McDonald's en aeropuertos

“M” is a minimalist McDonald’s advertising campaign in airports

When it’s time to travel, the previous moments we spent in an airport are of excitement and joy. And it is for us less, visiting a new country, living a new culture or knowing new landscapes is something that will be engraved forever in our brains. The quote “Travel is the only thing you buy that makes you richer” makes more sense than ever.

Being all new, our brain is more than ever exposed to all kinds of inputs. That’s why brands and advertising spaces in airports fight to capture the traveler’s attention. Thousands of people come and go every day, so the impact achieved is greater than any other advertising campaign.

Read more

“Shortcut Billboards” an original Mini’s outdoor ad campaign in Berlin

“Shortcut Billboards” is an original Mini’s outdoor ad campaign in Berlin that gives you a shortcut on the way.

We’ve loved the outdoor advertising campaign that Mini has made in Berlin, Germany. An initiative to demonstrate the benefits of Mini Connected, the new onboard system of German’s brand cars.

Mini Connected is a system incorporated into vehicles that provides drivers with real-time traffic information. This allows you to recalculate the route to get to the destination faster, thus avoiding the most congested roads. And, to publicize this new feature, Mini has made an outdoor advertising campaign that helps you get to your destination faster even if you’re walking.

Read more

The world’s most boring billboard

The world’s most boring billboard are in Malmö, Sweden.

In the telling advertising agency we love outdoor advertising. Whether advertising billboards, interactive opis or bus shelters. Outdoor advertising gives us a capacity for interaction with the public and an ability to surprise that is hardly equal to other media.

And we love it because even after so much time it still surprises us. As is the case today, where we will show you the most boring advertising fence in the world.

Read more

McDonalds billboards tell you the way with their “arches”

McDonalds billboards placed in Canada show you the way with the “arches” of its logo.

We like McDonald’s outdoor advertising campaigns. It’s a basic part of their communication strategy, to inform the consumer of the proximity of a local. Many years have passed the American brand making billboards and has now carried out an original campaign with this advertising support.

The brand had found that in Canada there were different advertising billboards that signaled the location of their restaurants. These fences were very different from each other, which was an incongruity from the point of view of branding. To fix it, he has launched the company “Follow the Arches”.

Read more

Ford makes the largest advertising billboard in the world

Ford has made the largest advertising billboard in the world in Madrid.

In the world of outdoor advertising there are always two maxims to be overcome: to be the most original, or to be the greatest. From the first we have many examples of which we have spoken in our blog, but can not be certified by the Guinness Book of Records.

Now, Ford has made the largest advertising bill in the world and has placed it in Madrid. The billboard installed in the Spanish Building of Madrid is the largest advertising fence in the world. The assembly is certified by the Guinness Book of Records, thus unseating LG. Previously the record was established by LG, with a billboard advertising in Saudi Arabia to announce its LG G3.

Read more

The interactive opis in Paris that scares pedestrians crossing in red light

‘Road Safety’ is the advertising campaign with an interactive opis in Paris to raise awareness for pedestrians who cross in red light.

Every year, 4,500 pedestrians are victims of traffic accidents in Paris. Many of these accidents are because the pedestrian has crossed with the red light. To aware of the danger of doing these actions, the French government has made a shocking publicity campaign called ‘Road Safety’.

The objective is to reduce the high rate of traffic accidents with pedestrians in the French capital. And they have made an interactive opis in Paris that warn of the danger when you are crossing in red light.

Read more