Snickers exchanges his chocolates for Bounty and says nothing to his followers with #SnickersGate
The chocolate brand Snickers has carried out a brilliant marketing campaign trolling its customers. And the product, owned by the multinational Mars has been modified by a Bounty, the same form of chocolate but filled with coconut.
The innovative thing is that the brand decided not to make statements during the next 24 hours and thus let consumers talk. The answer was a massive wave of angry consumers who talked about the brand without understanding what was happening.