The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

Read more

HBO’s brilliant thread on Twitter to celebrate 20 years of The Sopranos

HBO en Twitter Los Soprano

A brilliant HBO action on Twitter to celebrate the 20 years of “The Sopranos” and it crash the net.

It is 20 years since the first episode of Los Sopranos was broadcast. The famous TV series created by HBO premiered on January 10, 1999 and became one of the best series in the history of TV. It marked a time as much for the quality of its narrative as for its impeccable realization. For many, it was the beginning of the quality series that we can enjoy today on different platforms.

To celebrate the anniversary, those responsible for digital marketing had a simple and even innocent idea; give as many people as possible nicknames Soprano style with its corresponding design. For that, they started to thread on Twitter where they could take their idea.

Read more

Famiglia Rana Kits: Create the perfect dish for Instagram

“Famiglia Rana Kits” have everything you need to create the perfect dish to upload to Instagram.

Instagram is the social network that has the most acceptance. The last semester grew by 23%. Much more than Facebook and Twitter, which did it by 3% and 2% respectively. And brands are starting to dominate the tool for their marketing campaigns. We remember actionas like Burger King’s Instagram campaign, or the products that Sonic’s foods chain creadte for instagram.

Read more

Best of 2018 in Google: Year in a Search 2018

Year in a Search 2018 is Google’s summary of the year with search trends worldwide.

Great technology companies are taking summary of everything that happened this year on their platforms. After the disastrous #YouTubeRewind2018 is the turn of Google that summarizes us in an emotional video search trends worldwide.

It seems that they are the same company. Just as YouTube wants to be original with and old idea, Google surprises us with the formula “less is more”. With a minimalist video review the search trends worldwide.

Read more

A great advertising strategy in Instagram Stories of Burger King

Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

Read more

All the Grand Prix of Cannes Lions 2018

Cannes Lions 2017

The Grand Prizes delivered at Cannes Lions, the best advertising festival.

The Festival of Advertising and Creativity at Cannes has ended, better known as the Oscars of Advertising. It brings together all the world’s creative talent to choose the best ads of the year. Get one of the lions the most precious asset of all the creative agencies in the world. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2018.

A total of 30 great prizes were distributed during the festival. Between them they emphasize two campaigns, “Palau Pledge” that has been raised with 3 great prizes and “Trash Isles” that has taken two.

Read more

“The Vegetable Name Change”, from Delhaize supermarkets

Delhaize supermakets change the vegetable names so the kids can like it.

We like advertising for actions like this. When it seemed to be all said and written, new ad campaigns arrive to amaze you again. This is the case of the action created by the Delhaize supermarkets in Belgium for children to eat more vegetables.

nd for parents, getting children to eat vegetables is not an easy task. Many experts try each year to find new ways so that it is not so traumatic for them to eat vegetables. Only 30% of children make the recommended daily intake. Now the Delhaize supermarkets contribute to the cause with the campaign “The Vegetables Name Change” and their “Magic Veggies”.

Read more

Michelin’s Brake Beat, a new musical style to saves lives

Michelin’s Brake Beat it’s an initiative that proposes a new musical style to saves lives

Brake Beat is an original initiative of Michelin. Through a new musical style, it aims to avoid many accidents on the road. A new action included in “Trendy Drivers” project with which the French brand seeks to raise awareness among drivers.

The three-second rule is a technique to control the safety distance with the vehicle in front of us. Try to observe a reference point on the road like a tree or a road sign.When the front car passes by, you must count to three. If you go through the same reference object before that time, it means that you go too fast and you must reduce the speed.

Read more

Bear Claws: The brilliant deconstruction of a song on Facebook Live

The academic performs a brilliant deconstruction of “Bears Claws”, his song on Facebook Live through the delay.

We live in a time where video is being the main protagonist in content. Many people have channels with diverse themes with a large number of subscribers. We also have great influencing youtubers for the new generations. And to this, the brands are attentive to be able to connect with an increasingly segmented public.

For this, social networks compete to offer tools to drag the thousands of followers to their web pages. It all started with YouTube, it came in force Twitch with its streamings for video games, then came Periscope to revolutionize live life and Facebook got on the car with Facebook Live. But streaming content is a technology still young and not without its problems.

Read more

All the Grand Prix of Cannes Lions 2017

Cannes Lions 2017

The list with all the Grand Prix of Cannes Lions, the advertising festival celebrated in Cannes.

This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Achieving the “Advertising Oscars” is the most precious asset of all the creative agencies in the world. And rising with the prestigious statue of the lion is almost impossible task. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2017.

Read more

Sonic restaurants designs milkshakes to be Instagrammed

Sonic’s fast food restaurant  created #SquareShakes the first product designed to be Instagrammed.

We live in an era where Millennials are changing the way we understand communication between brands and consumers. And is that when it comes to generating ideas and strategies to connect with them you have to take into account two factors.

One, the Millennials have established new status standards, they no longer buy material things but look for experiences that define them and can share in social networks with their followers.

Second, the platforms with the highest growth in the last 3 years have been Tumblr, Pinterest and Instagram, social networks where the pictures are the most important. Facebook and Twitter uses text for reflections.

Read more

The definitive guide with all sizes of images in social networks

Images in social networks

A definitive and updated guide to know all the sizes of images in social networks.

When we talk about Social Media, as or more important than quality content is the image that accompanies it. They visually define what you want to convey and it is fundamental to get the attention of the users and they click to read the content that you have published.

The dizzying evolution in technology causes social networks to update their standards to suit new devices. This has repercussions on the size and distribution of the header, profile and timeline images of the different platforms. That is why today we share the wonderful infographic published on blast blog about what sizes of images in social networks are currently used.

Read more