The last Renault commercial is a tribute in real image of the mythical series “Dragons and Dungeons”
The nostalgia marketing is being a resource very used lately by the big brands. And the 80s and 90s are a recurring time to turn to when we speak of nostalgia. Those children are today potential consumers that brands pursue to seduce.
And no wonder, feeling nostalgic reminds us of past memories. These memories improve our mood, reduce stress and have a positive effect on the future. If advertising manages to evoke those memories, the brand memory and the link with the consumer is strengthened. This is pure gold for any marketing campaign.
And one of the series that causes more nostalgia among consumers is “Dungeons & Dragons”. The popular tv-show created by Marvel from the existing role-playing game became popular in the 1980s. The series was one of the drivers of the geek culture in our country, along with other big names like Dragon Ball or Saint Seya.
Well, Renault wanted to shoot directly at our hearts with a real-image version of”Dungeons & Dragons” to announce their new model “Outsider”. In it we see an adaptation of the series where the protagonists Hank, Sheila, Presto, Diana Eric and Bobby face the master of the dungeon.
A whole torrent of emotions condensed in 1’45 “that inevitably evoke us in our childhood, do not miss it.
Via | 20 minutos