The Sainsbury’s ad for Christmas is a funny song sung by real people.
Big week in the world of advertising. The major advertising campaigns for Christmas have been released in a very short space of time. On Friday John Lewis kicked off with his #MoztheMonster, on Monday it was the turn of the Amazon Christmas ad in the morning and the ad of Lotería de Navidad for the afternoon. Great Christmas stories explained in a very different way.
Today it has been the last company to launch his advertising campaign. And we are sorry for the previous ones but the Sainsbury’s ad fills us with emotion, joy and fun. A Christmas ad that reminds us of the reason for these holidays and renews our “hype” for Christmas. It is the ad that best represents the Christmas values and the one that best explains it. So he feels it and he transmits it to us through a catchy song sung by real people. It is, without any doubt, our favorite ad for these holidays.
The Sainsbury’s ad is titled “Every bit of Christmas” and focuses on a song created by Ben “Doc Brown” Smith. It is played by anonymous people singing the song in black and white images. A different way to stand out from the line followed so far but maintaining the essence of these holidays.