The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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“Hashtags of Arts”, the campaign of the Museum of Fine Arts of Brazil

Hashtags of Arts connects new technologies and Social Media with Fine Arts.

Young people today spend more time than ever connected to social networks. Especially in Brazil, where it is considered the second most connected country after China. According to the consultancy Oliver Wyman, Brazilians spend an average of 3 hours and 56 minutes connected to social networks.

The same report points out that Cariocas are the ones who spend less time in a museum. So, how to increase attendance and make interesting the visit to the Museum of Fine Arts of Rio de Janeiro? Uniting the two disciplines with “Hashtags of Art”.

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The marketing and advertising strategy of Tesla

Marketing and Advertising strategy of Tesla

How has Tesla come to be a reference without spending money on advertising? We are going to analyze the Marketing and Advertising strategy of Tesla.

Tesla Motors is the pioneer company in the manufacture of electric cars. But, how has a company founded in 2003 been the car brand with more engagement over Audi, BMW, Toyota, Cadillac or Porsche? The result is a mix of marketing and advertising strategies that have made a difference.

A strategy that has revolutionized the automotive market and caught up with the big names in the industry. Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy.

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Michelin’s Brake Beat, a new musical style to saves lives

Michelin’s Brake Beat it’s an initiative that proposes a new musical style to saves lives

Brake Beat is an original initiative of Michelin. Through a new musical style, it aims to avoid many accidents on the road. A new action included in “Trendy Drivers” project with which the French brand seeks to raise awareness among drivers.

The three-second rule is a technique to control the safety distance with the vehicle in front of us. Try to observe a reference point on the road like a tree or a road sign.When the front car passes by, you must count to three. If you go through the same reference object before that time, it means that you go too fast and you must reduce the speed.

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The best Free Photo Stock sites

Best Free Photo Stock Sites

A list with the best free photo stock sites where to find images and illustrations for your projects.

In an age where content is king, using a good image can make the difference between whether they notice you or not. A good image captures the attention and interest of the user and considerably increases the number of visits and their viral effect on social networks. 90% of the information transmitted to the brain is visual and is processed 60,000 times faster than the text.

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Best advertising campaigns in ‘El Sol 2017’

Best Advertising Campaigns

The best advertising campaigns in ‘El Sol 2017’

We entered the period of advertising festivals. And is that has been held in Bilbao the 32nd edition of the Festival El Sol dedicated to the advertising communication of Ibero-America. A festival that awards its prizes to the best advertising campaigns of the last year.

The Festival presented a total of 289 awards among the 15 official sections; spread over 85 agencies and 16 different countries. Colombia won the ‘Sol de platino’ for its action in telephone booths called “Payphonebank” and Spain took 182 statuettes.

Of all the most outstanding publicity campaigns carried out in Ibero-America, Proximity agency took the recognition to the festival agency and ‘Loterías y apuestas del estado’ that won the Advertiser of the Year award.

Sol de platino – Payphonebank

Brand Content: Audi

Tv and cinema: Quilmes

Integrated campaign: Loterías y apuestas

Digital: #paellaemoji

Smartphone: Samsung

Media: Unicef

Production: Microsoft

Newspapers and Magazines: Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

A website made with chocolate from Hershey’s: #Eaternet

Hershey’s in Brazil has created a website made with chocolate that you can eat.

Hershey’s is one of the largest food multinationals in the world. Founded in 1894 in the United States, its bar of chocolate is an icon in the American culture that throughout generations have lived with the products manufactured by the chocolat company.

The Hershey’s marketing department in Brazil create a campaign to make their website more “appetizing”. So they created #Eaternet, a website made with chocolate that people could eat.

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‘Insomnie Tweets’: An Ikea Social Media campaign against insomnia

‘Insomnie Tweets’ is an Ikea Social Media campaign against insomnia among Twitter.

We liked this Ikea Social Media Campaign against insomnia in Twitter maked in Paris. Titled ‘Insomnie Tweets’ is a campaign against insomnia that rewards those who can not sleep with a new mattress. The campaign is curious and original.

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The definitive guide with all sizes of images in social networks

Images in social networks

A definitive and updated guide to know all the sizes of images in social networks.

When we talk about Social Media, as or more important than quality content is the image that accompanies it. They visually define what you want to convey and it is fundamental to get the attention of the users and they click to read the content that you have published.

The dizzying evolution in technology causes social networks to update their standards to suit new devices. This has repercussions on the size and distribution of the header, profile and timeline images of the different platforms. That is why today we share the wonderful infographic published on blast blog about what sizes of images in social networks are currently used.

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