The last Spotify advertising campaign is made from the playlists that have created their users.
We liked the last Spotify advertising campaign. After surprising us with “Music has no end” or that emotive “First Song” now launches an advertising campaign based on playlists with strange names that have created users of the popular audio streaming platform.
Who has not ever put a funny name to a playlist? One where to have a friki songs, to capture moments lived or doing a car trip in an attempt to put order to your musical tastes and those of your companions.
Instead of relying on cold numbers like songs on the platform, the most famous artists you can find in Spotify or its wonderful feature of weekly discovery, the advertising campaign is based on something as tangible and everyday as can be the different lists that have created the users.
Spotify has made three TV Commercials featuring artists DNCE, Alessia Carra and D.R.A.M. that interpret the will of the user when creating that playlist.
So we find a series of delirious and very original ads like “Play this at my funeral”, where we will see a choreography in a funeral with the songs of the list, “Global warming is real … let’s dance” where will see two bears dancing and “Rap Caviar” we will see the artists that make up the playlist in a box of giant caviar.
A good way to take advantage of the Big Data of your platform and then make a funny and funny campaign, which seems to be the path that has chosen Spotify to carry out its advertising strategy.
Spotify – Play this at my funeral
Spotify – Global Warming is here… let’s dance
Spotify – Rap Caviar
Spotify Graphic Campaign