Nike’s motivating commercial encourages us to come back like champions

Anuncio de Nike | Never Too Far Down

“Never too far down” is Nike’s motivating commercial that encourages us to come back like champions.

As confinement from the pandemic is becoming more and more widespread, brands have been polishing their advertising campaigns. In the beginning, the Covid19 commercials had a very marked pattern and they all looked the same. As time has progressed, creatives have been able to evolve the messages they wanted to deliver.

So we have not come across authentic advertising gems such as the Bankinter ad, Coca-Cola’s ode to hope or the inspiring Nivea ad. Advertising campaigns according to the style and voice of each brand. These are joined today by Nike’s inspiring “Never too far down” advert, which encourages us to come back after these moments of personal and planetary crisis.

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The five best commercials of Volvo Trucks

Best Commercials of Volvo Trucks

Crazy, amazing and spectacular advertising campaigns. We list the top five best commercials of Volvo Trucks.

Volvo Trucks advertising campaigns are often highly anticipated by consumers. They are surprising advertising campaigns, with a recklessness component that the audience likes. And is that the truck division of Volvo decided to stand out at the communication level of the sobriety and elegance of the car division. A success, seen in perspective.

Volvo Trucks communication took advantage of globality. Their campaigns were made to become viral and for that they had to have very crazy ideas. Each new truck model tested its latest technology to the limit. Thus we have seen a hamster turning the wheel of the truck, Van Damme relying on smooth driving and stacking all trucks in his most spectacular advertising campaign at The Tower.

That’s why in telling, advertising agency we have decided to make a top five of the best commercials of Volvo Trucks.

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The spectacular Volvo Trucks commercial: “The Tower”

Anuncio de Volvo Trucks | The Tower

The Volvo Trucks commercial bets on spectacularity with “The Tower”, where it stacks all the trucks of the brand.

Volvo Trucks advertising campaigns are undoubtedly the best that the brand has brought to creativity. They are usually spectacular ads with a very high technical difficulty, all shot without any subsequent addition.

And of course, remember that memorable commercial of Volvo Trucks with Van Damme and his “Epic Split” that was crowned as the second best commercial of the decade in our special. Well, Volvo has done it again and delights us with a spectacular advertisement where to stack all the trucks of the brand to form a tower.

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The emotional and emotional tribute of Nike to Kobe Bryant

Homenaje de Nike a Kobe Bryant | Mamba Forever

Nike pays tribute to Kobe Bryant with an advertising tribute before his funeral.

The death of Kobe Bryant, his daughter and the other components of the wrecked helicopter has shaken the world of sports. A loss difficult to understand for all those basketball lovers. And more in the case of Kobe Bryant, the successor of the mythical Michael Jordan.

In these cases you have to have tact to make any tribute, especially if they come from the brands that sponsored Kobe. You have to go with lead feet to want to say goodbye to the star and not try – let’s not forget, we’re in advertising – get a revenue as a brand.

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The emotional Ikea’s commercial after 80 years: “Next Generation”

Anuncio de Ikea | Next Generation

Ikea’s commercial shows us the importance of the brand in the lives of many people.

Ingvar Kamprad never have thought that her small furniture manufacturing company would become the big multinational it is now. A company that has reformulated the furniture manufacturing and marketing model to stand out from the competition.

A company that has managed to expand gradually giving great importance to segmented advertising by countries. We have talked long and hard about how the head office in Sweden grants absolute freedom to the creative departments of the different territories. Thus we have been able to enjoy great Ikea advertising campaigns, summarized in our report of the best Ikea ads that we made in our blog.
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The Coca-Cola campaign that invites us to reflect: “Open”

Campaña de Coca-Cola | Open

The new Coca-Cola campaign invites us to reflect and promote union

Coca-Cola is always a brand that has always been encouraging the population. He is the “coach” of consumers, that brand that tells us that everything is worth it. It is a brand that whenever there has been a crisis, has launched a campaign of encouragement. We all remember that fantastic “Reasons for believing in a better world” that we place in the n.2 position of the best Coca-Cola ads. Or “Te tocó nacer acá” that wanted to lift the spirits of the Argentine country.

Now, at a time where trolls, negative comments, discussions and Trump are on the internet, the brand has wanted to put a point of sanity. For this, it has launched a global campaign that invites us to reflect on everything we are doing.

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The best advertising campaigns in history

Best Advertising Campaigns of history

A list with the best advertising campaigns in history. Memorable ads that have transcended.

If there is something that defines the components of the advertising agency telling is the passion for advertising. Proof of this is that from time to time we publish in our blog a list with the best ads of each brand. Before but, we spent an exciting time recovering, analyzing and remembering those advertising campaigns to be able to make such a list.

And is that good advertising is one that transcends and endures in memory. And, although the ways of communicating have changed, a good idea will always be better than millions of euros invested in the media. Increasingly and, thanks to the spaces provided by current platforms, brands can tell their story without any time limit.

A trend that has given us authentic jewels of advertising. Micro-stories designed to last in our memory and thus achieve acceptance by that brand. Today we have put together a list with the best advertising campaigns in history. All the reports that, little by little we have been incorporating into our blog, causing debate on social networks and generating conversation around the brand.
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Google’s commercial to find famous movie scenarios

Anuncio de Google | Find Your Scene

Google’s commercial for the Oscars invites us to find famous movie scenarios.

The time when Google did not advertise has been forgotten. Immersed in a battle for the hardware of their products with Amazon, Microsoft and Apple, they must explain the benefits of their products. And they do it through their applications, which for so long have been creating, updating and optimizing.

This battle is also fought when marketing and advertising. We have seen how in the Super Bowl commercials, Google introduced us to how its voice manager worked with Loretta’s endearing commercial. Now he does the same to promote Google Maps and show people how much match he can get.

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The Starbucks story of a trans boy wins the Channel 4 award

Historia de Starbucks | Every name's a story

“Every name’s a story” is the Starbucks story that won the Channel 4 award

The brands are increasingly embracing the LGTBI collective in a natural way. We’ve seen stories like Sprite and his “No estás solx” or Kodak’s emotional story “Understanding” between a teenager and his father. Now it’s Starbucks‘ turn that has won the Channel 4 award with its “Every name’s a story” campaign starring a trans boy.

The story of Starbucks has been the winner of the contest held every year by the Channel 4 Diversity Fund, an initiative that rewards free advertising spaces worth a million pounds to advertising campaigns that support diversity.

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Telecom’s commercial “Max & Romain” is a tribute to friendship

Anuncio de Telecom | Max & Romain

Telecom’s commercial is a tribute to friendship since childhood

Bouygues Telecom has been doing things well at the time of advertising. The French telecommunications company has been delighting us for some time with original advertising campaigns, such as references to the Netflix series or the funny Christmas story. Now, he has decided to get us excited again with a friendship story entitled “Max & Romain”.

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The Dragon Ball commercial that will return you to childhood

Spot de Dragon Ball Kakarot

The “Dragon Ball Kakarot” commercial that appeals directly to nostalgia and will return you to childhood.

One of the most popular anime is without a doubt Dragon Ball. The work created by Akira Toriyama has been with us for almost 30 years and it is in full shape: Goku will be one of the Tokyo 2020 Olympics ambassadors, the tv show has finished a new arc with Dragon Ball Super and fans of the saga enjoy the latest video games released.

And it is that the series has been able to stay alive thanks to the games made by different companies. Dragon Ball FighterZ has been the summum of perfection when it comes to recreate with maximum fidelity the fighting of the series. The play, created by Arc System Works has catapulted the franchise until it takes the game to EVO tournaments, the biggest fighting games events (in his day we talked about the consecration of e-sports here).

Now a new Dragon Ball game is ready that will reliably capture all the events of the Z arc until its end. To do this, they have carried out an advertising campaign that appeals to nostalgia.

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TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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The ET commercial coming home for Christmas revolutionizes networks

The ET commercial returning home for Christmas revolutionizes social networks.

It’s here. The best commercial of this Christmas. And it is that the English video platform on demand Sky is revolutionizing the networks with its Christmas commercial.

Neither more nor less than E.T. coming home for Christmas after 37 years. A tremendously emotional commercial that points directly to nostalgia with a story that could well be the epilogue of the famous film made by Steven Spielberg.

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Apple’s Christmas commercial: “The Surprise”

Apple’s Christmas commercial tells us a very real story in “The Surprise”

December is approaching and the brands, at their own pace, are launching their Christmas campaigns. Now it is Apple’s turn that, after the animation short of last year, delights us with a beautiful story that is surely very familiar to us.

Entitled “The surprise” Apple’s Christmas commercial tells the story of a family with two girls who are going to spend the holidays at their grandfather’s house. Thanks to a great storytelling, we managed to identify with those parents who always leave the iPad to the girls so they don’t fight.

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The tender McDonald’s Christmas commercial: #ReindeerReady

Anuncio de Navidad de McDonald's

McDonald’s Christmas commercial tells us the sweet story of Ellie and her reindeer.

The brands are slowly launching their Christmas campaigns. If last week we saw how the ads of John Lewis, Sainsbury’s or Ikea were launched, now it is McDonald’s turn with a magical animated story.

The McDonald’s Christmas commercial tells us the story of Ellie, a girl overflowing with imagination who only wants to play with her older sister. The teenager is not very predisposed, so Ellie has no choice but to look for chestnuts to have a good time.

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