The Dragon Ball commercial that will return you to childhood

Spot de Dragon Ball Kakarot

The “Dragon Ball Kakarot” commercial that appeals directly to nostalgia and will return you to childhood.

One of the most popular anime is without a doubt Dragon Ball. The work created by Akira Toriyama has been with us for almost 30 years and it is in full shape: Goku will be one of the Tokyo 2020 Olympics ambassadors, the tv show has finished a new arc with Dragon Ball Super and fans of the saga enjoy the latest video games released.

And it is that the series has been able to stay alive thanks to the games made by different companies. Dragon Ball FighterZ has been the summum of perfection when it comes to recreate with maximum fidelity the fighting of the series. The play, created by Arc System Works has catapulted the franchise until it takes the game to EVO tournaments, the biggest fighting games events (in his day we talked about the consecration of e-sports here).

Now a new Dragon Ball game is ready that will reliably capture all the events of the Z arc until its end. To do this, they have carried out an advertising campaign that appeals to nostalgia.

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TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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The ET commercial coming home for Christmas revolutionizes networks

The ET commercial returning home for Christmas revolutionizes social networks.

It’s here. The best commercial of this Christmas. And it is that the English video platform on demand Sky is revolutionizing the networks with its Christmas commercial.

Neither more nor less than E.T. coming home for Christmas after 37 years. A tremendously emotional commercial that points directly to nostalgia with a story that could well be the epilogue of the famous film made by Steven Spielberg.

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Apple’s Christmas commercial: “The Surprise”

Apple’s Christmas commercial tells us a very real story in “The Surprise”

December is approaching and the brands, at their own pace, are launching their Christmas campaigns. Now it is Apple’s turn that, after the animation short of last year, delights us with a beautiful story that is surely very familiar to us.

Entitled “The surprise” Apple’s Christmas commercial tells the story of a family with two girls who are going to spend the holidays at their grandfather’s house. Thanks to a great storytelling, we managed to identify with those parents who always leave the iPad to the girls so they don’t fight.

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The tender McDonald’s Christmas commercial: #ReindeerReady

Anuncio de Navidad de McDonald's

McDonald’s Christmas commercial tells us the sweet story of Ellie and her reindeer.

The brands are slowly launching their Christmas campaigns. If last week we saw how the ads of John Lewis, Sainsbury’s or Ikea were launched, now it is McDonald’s turn with a magical animated story.

The McDonald’s Christmas commercial tells us the story of Ellie, a girl overflowing with imagination who only wants to play with her older sister. The teenager is not very predisposed, so Ellie has no choice but to look for chestnuts to have a good time.

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The Ten Best Commercials of 2019

A list with the ten best ads of 2019 according to our criteria. The best advertising campaigns and spots that have been released this 2019.

The year ends and we give the folder the first decade of the 21st century. A year full of great advertising campaigns, how could it be otherwise. A year where brands have launched their most vindictive messages and have clearly positioned themselves claiming and championing the various causes worldwide.

In the advertising agency telling we have been regularly telling all news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to take stock of the year. And it’s a good time to review the top ten best commercials of 2019. A totally subjective list and at our discretion, in which large advertising campaigns have been left out. Let’s start with the best commercials of 2019.

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John Lewis’s commercial for this Christmas: “Excitable Edgar”

“Excitable Edgar” John Lewis’s commercial for this Christmas with an adorable dragon as the protagonist.

The John Lewis’s commercial has historically marked the starting gun for the Christmas campaign. Many brands know it and try to advance to one of the advertising events of the year. And it is that the landing of John Lewis is usually accompanied by a large investment that eclipses all the Christmas spots released by the time.

Now, after that fantastic #EltonJohnLewis they return to fantasy to explain the misfortunes of Edgar, an adorable dragon that lives in a small medieval town.

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Sainsbury’s Christmas commercial: “Nicholas the Sweep”

Anuncio de Navidad de Sainsbury's

Sainsbury’s commercial explains the origin of Santa Claus with “Nicholas the Sweep”

Gradually the big brands are releasing their Christmas campaigns. Now it is the turn of Sainsbury’s. The second supermarket chain in the United Kingdom, always in hard conflict with John Lewis, launches its Christmas campaign. After achieving (for us) the best Christmas ad of 2017: “Every bit of Christmas”, below its level last year with “Big Night”.

Now they remake their imaginary to launch a more similar announcement in tone and form to that fantastic history of the First World War, in which they recreated the famous truce between British and German in the trenches.

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Amazon’s Christmas commercial brings back the singing boxes

Anuncio de Navidad de Amazon 2019

Amazon’s Christmas commercial brings us back its boxes that sing as main characters.

Cruising speed for Christmas ads. Traditionally, Amazon is usually one of the first companies to launch its Christmas campaign. With the Black Friday at the corner, launching the Christmas ads in early December would almost be reckless. Far away are those times where the announcement that marked the beginning of Christmas was that of Freixenet in mid-December.

But Amazon knows that the vast majority of consumers will buy their gifts on Black Friday. Hence his rush to launch the Christmas campaign. And, after last year’s success, they once again have their boxes that sing as protagonists in an announcement of good vibes, friendship and love. The ABC of the ads by these dates.

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The Best Volkswagen Commercials

We analyze the five best Volkswagen commercials.

Volkswagen’s history has always been associated with advertising. But it was not until the Beetle arrive to the United States in the 60s when it was decided to bet on the realization of advertisements in the media. Before, the small car was winner of the contest that Hitler made to launch his plan to promote the automobile industry to relaunch its factories and make them more competitive against English and French ones. The town car, known in German as “Volkswagen” was designed by Ferdinand Porsche.

After the war, the company was privatized in 1960 and its vehicle production was around one million vehicles per year. So, he decided to make the leap to the United States with an historic graphic ad to present the Beetle: “Think Small”.

Since then Volkswagen has won more than 150 awards at different advertising festivals.Their campaigns have been produced by the best advertising agencies: Deutsch Inc, DDB WorldWide or Almap BBDO and several of their ads are considered the best ads in history.

Today, in our special on the best ads of the big brands, we are going to analyze the five best Volkswagen commercials.

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The beautiful commercial of The Salvation Army: “Love of My Life”

Anuncio The Salvation Army

The commercial of Salvation Army is a beautiful story of life.

In the telling, advertising agency we know that the storytelling of a campaign is the key element to connect with consumers. A story that makes us feel identified with the brand will establish an emotional bond with it. Companies know this and try to tell us the best possible stories. Sometimes they get it, sometimes they don’t, but their momentum gives us wonderful stories.

This is the case of the commercial of The Salvation Army. This NGO is a charitable movement with the only idea of helping the most disadvantaged. As an NGO, it knows that it must impact to achieve its purpose: a donation to continue with its community work.

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The enigmatic Porsche campaign for its new electric car

Electricity Talks, de Porsche

The Porsche campaign prepares us for the arrival of its electric model.

Automobile brands knows that the future is electric. They are already moving to launch their most iconic cars in electric format and many plan to have their entire electrified fleet a few years away. The Tesla effect has had an effect and the Elon Musk company has acted as a changing agent in the industry. Do not miss the fantastic article that we dedicate to the marketing and advertising strategy of Tesla to understand the reason for its success.

Well, brands like Nissan, Renault, BMW, Hyundai / KIA, Peugeot, Citroen and Opel already have most of the electric models and the remaining brands plan to have the entire fleet by 2025. Although they still have a high price and do not have many recharging points, the manufacturers have initiated the change.

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“Point of View”, the shocking Sandy Hook Promise ad

Sandy Hook Promise | Point of View

The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools.

Sandy Hook Promise is an NGO that was founded on the shooting at Sandy Hook Elementary School in 2012. The tragedy left twenty children and six employees dead. The organization was born to prevent violence with firearms in schools.

In 2016 he surprised everyone with “Evan”, one of the commercials of the year. In a brilliant editing and storytelling exercise, we hid the warning signs to detect a possible shooter in the schools.

The commercial was crowned as one of the best of the year for its original proposal and immediately viralized by the networks. Now, the NGO launches a campaign that drinks a lot from that first one.

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The Budweiser commercial shows us that Rock is more alive than ever

Anuncio de Budweiser | Rock is Alive

“Rock is alive” is the Budweiser commercial to show us that Rock is more alive than ever.

Rock does not seem to live one of its best moments. The boom of the late 70s, the 80s and 90s gives all the impression that has already passed. Bands no longer sound in the radio formulas, which have turned towards more commercial, electronic and folk music. The old great bands are more interested in performing concerts before they release albums. And we do not blame him, after all they have already done their part of the work.

Are the groups formed since 2000 who are finding it difficult to find their site. The new streaming platforms have marked the passage and with them the appearance of “fast food” music, playlist songs that do not have much more journey.

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Find the twenty references to Netflix in Bouygues Telecom Commercial

Anuncio de Bouygues Telecom

The Bouygues Telecom commercial hides twenty references to the Netflix tv shows.

Netflix has become part of popular culture. The most popular streaming platform in the world started its Video On Demand platform in 2007. Step by step it has been growing until becoming a changing agent in the industry. Currently there is no service company that doesn’t have plans to launch its own streaming service. But in addition, Netflix has changed the rules of advertising with its innovative and groundbreaking marketing strategies.

To all this, Netflix is a powerful claim for all the different teleoperators of the world. A succulent offer that includes the platform can make you win many customers. This is the case of the last Bouygues Telecom commercial, the French teleoperator.

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