The latest Ikea campaign in the UK reformulates the classic tale of “The Hare and the Tortoise”.
Society and brands are returning to normal after Covid19. During the confinement, Ikea was one of the most active brands in making the population aware of the risks of leaving home. The different creative departments in each country used images from other campaigns to make their spots, and the brand launched a global message under the slogan #StayHome.
Little by little we are returning to the daily routine and brands begin to launch advertising campaigns to use. This is the case with the latest Ikea advertising campaign in the UK, which reformulates the old fable from the tale of “The Hare and the Tortoise”.