Best Super Bowl Commercials of 2021

Best Super Bowl Commercials of 2021

The best 2021 Super Bowl commercials between the Tampa Bay Buccaneers and the Kansas City Chiefs.

The Super Bowl is the biggest sporting event on the planet. A sideboard that more than 100 million people see live, and where brands launch their best advertisements. One of the quintessential events of the American ShowTime and that this year has had a special importance since it has been held right in the middle of the global pandemic.

And is that last year, the Super Bowl was one of the last mass events to be held worldwide. In China, the Coronavirus was already causing havoc and the perception that it would leave the country was nil. A year later, things have changed a lot, with the planet plunged into a global pandemic, although luckily, celebrating the distribution of the vaccine that immunizes against the virus.

Despite this, Raymond James Stadium in Tampa has been occupied by 22,000 seats. 7,500 health workers who are already vaccinated and the rest of the general public who got the ticket through a raffle system. We leave you with the best announcements of the Super Bowl 2021 and a playlist on YouTube.

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TOP 5: The Nike Best Commercials of the Decade

Best Nike Commercials of the Decade

We list the five best Nike commercials of the decade.

After analyzing the five best Nike commercials in all of its history, it is time to look at how Nike advertising has evolved and see how it has changed in the last ten years. And it is that although the philosophy of Nike has been changing during the different times, it has always supported those transgressive athletes, who went beyond the pure conception of sport.

2016 was a turning point for the brand on a communicative level. He took sides in the controversy of NFL quarterback Colin Kaepernick with the president of the United States, Donald Trump. The athlete led a wave of protests on the field by kneeling while the national anthem sounded before the games.

In 2017 Nike launched a controversial ad campaign starring Colin Kaepernick. Trump supporters called for a boycott of the multinational’s products, but Nike took sides by thinking beyond its sales. Activist Adam Best summed it up perfectly: “Supporting Colin Kaepernick at a time when most brands lack political courage is something that future generations will remember as part of the brand’s legacy of being on the side. correct story. “

On May 25, George Floyd died from police brutality. Massive demonstrations against it spread throughout the world, appropriating Kaepernick’s gesture of kneeling as a gesture of protest. Nike decided to be on the right side of history and from then on it followed a more demanding line of communication than before, which is clearly reflected in the best Nike ads of the decade. We are going to analyze Nike top five commercials of the decade.

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Top 10: Ten Best Commercials of 2020

Ten Best Commercials of 2020

We have chosen the ten best commercials of 2020. Discover the best advertising campaigns and adverts that have been released this 2020.

This 2020 has been marked and will be remembered as the year when a global pandemic completely changed our lives. A horrible year where more than a million people have died and more than 60 million have been infected. A year where lives stopped on March and at the end of the year they have not yet finished starting. A year in which brands have used their communication channels to recommend that people stay at home with their #StayHome.

Despite everything, you have to take stock of everything that happened. And in our little world where we talk about advertising and marketing, it’s time to review, analyze and list the best commercials of 2020. Although there are two completely different scenarios (one from January to March, and the rest of the year) creativity and ingenuity have managed to bring out true advertising gems.

As always, at the telling, advertising agency we have been publishing the most relevant news from the world of advertising and marketing. And now it’s time to take stock and, just as we did with the ten best commercials of 2019 and 2018, decide the ten best commercials of 2020. Shall we start?

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“Victory Swim”: Nike’s powerful commercial for its new swimsuits

Anuncio de Nike | Victory Swim

Nike presents its new line of swimsuits with “Victory Swim” a powerful commercial to empower women.

It is worthy of example what Nike is doing with its communication. It has found a line that allows it to continue growing as a brand without leaving behind its values. When it seemed that it had already peaked in the world of advertising, they surprised with “Air”. When they could not aspire to excel, they changed the pattern with the sponsorship of Colin Kaepernick and his stance against Trump. And in the midst of a pandemic they managed to launch one of the most brutal spots in recent years with “You Can’t Stop Us”.

Now they are taking another step in advertising excellence with their ad to present their new line of swimsuits. A series of women’s full coverage swimsuits and hijabs to make swimming more inclusive.

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Absolut’s animated commercial: “It’s in our spirit”

Anuncio animado de Absolut | "It's in our spirit"

Absolut’s animated commercial is a spectacular short titled “It’s in our spirit.”

In the telling advertising agency we love advertising campaigns carried out in animation. In its day we value the best animated commercials, pieces of tremendous quality that due to their condition are timeless.

We are aware that animation is not an easy resource for brands. It requires time, patience and precision, qualities that unfortunately are not distilled in a world where communication is consumed in fast food mode. But despite everything, real gems continue to arrive.

This is the case of the latest Absolut campaign, a spectacular animated short to encourage us to socialize again whenever possible.

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McDonald’s Christmas commercial for 2020 brings out our Inner Child

Anuncio de Navidad de McDonald's | Inner Child

“Inner Child” is McDonald’s Christmas commercial for 2020 that reminds us of the child in us.

The battle continues to see who makes the best commercial this Christmas. After Coca-Cola left the list very high with “The Letter” and that John Lewis and Sainsbury’s have not been able to reach for the moment, it is McDonald’s turn.

La multinacional americana ha lanzado su anuncio de Navidad para recordarnos el niño que llevamos dentro. Con “Inner Child” buscan el lado más sentimental del consumidor y que, a pesar de la situación tan complicada que estamos viviendo, el niño que llevamos dentro siempre nos acompañará.

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Sainsbury’s Christmas advert: “Food is Home. Home is Christmas”

Anuncio de Sainsbury's de Navidad

Sainsbury’s Christmas advert is an exercise in nostalgia for better times.

The UK supermarket chain is one of John Lewis’s great rivals when it comes to making Christmas adverts. Every year the two networks try to improve and win the title of best Christmas advertisement. There have been years in which the dispute has been close, others in which it has not. But there is certainly a commendable effort to improve and differentiate yourself from the rest.

Some of Sainsbury’s Christmas adverts have won the award for best Christmas holiday advert. We all surely remember the fantastic story of the First World War, the catchy song sung by James Corden in “The Greatest Gift” or the best Christmas advertisement of 2017 “Every bit of Christmas”.

For this 2020, Sainsbury’s has prepared a separate campaign in three parts. The motto “Food is Home. Home is Christmas” wants to convey a message of unity and familiarity.

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John Lewis’s advert for this Christmas: “Give A Little Love”

Anuncio de John Lewis | Give a Little Love

John Lewis’s advert is titled “Give A Little Love” and is made by various animators.

In a globalized world, what was once an event expected only in the UK has now become a global phenomenon. It didn’t take long for John Lewis’s commercials to go viral and be seen around the world. Each year has marked the starting of the Christmas campaign.

But in a globalized world, other brands also want their dose of prominence. That is why each year the Christmas adverts are released even before, so that consumers can share it without being overshadowed by others. The christmas adverts for Lego, Amazon and Coca-Cola have already been released, and today it is the turn of the John Lewis Christmas advert.

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Best John Lewis Adverts for Christmas

Best John Lewis adverts for Christmas

We review the best Christmas adverts of John Lewis.

The British department store chain John Lewis has earned the merit of being the one who inaugurates the season of Christmas adverts in the world of advertising. And it’s hard to believe when it was only in 2007 that they released their first television spot entitled ‘Shadows’, with the idea of differentiating themselves from their closest competition. Few would think that it would become an advertising phenomenon thanks to globalization, the internet and viralization.

From the Telling, advertising agency we are going to review the best Christmas adverts of John Lewis from 2007 to the present. A review of recent advertising history, seen by millions of people around the world each year.

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Disney’s Christmas Commercial for 2020: “From Our Family To Yours”

Anuncio de Navidad de Disney 2020

Mickey Mouse and family traditions are the main protagonists of Disney’s Christmas commercial.

The Christmas commercials of the big brands continue to be released. We have already seen Amazon’s Christmas commercial, Coca-Cola and Lego. More and more brands are moving forward to launch their Christmas campaigns, a luxury that was previously owned by the John Lewis commercial and his endearing stories.

Today is Disney’s turn, with a story centered on Mickey Mouse and family traditions for Christmas. A three-minute short of the same quality as a Pixar story.

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Amazon’s Christmas Commercial: “The show must go on”

Anuncio de Navidad de Amazon | The show must go on

Amazon’s Christmas commercial invites us to keep going despite the pandemic.

The Christmas commercials are each year the most anticipated. It is, along with the Super Bowl, the time when brands throw all the meat on the grill. One of the most active brands is Amazon, which has one of the peak moments of the season in its Christmas campaign. And it is the first to present a Christmas advertisement linked to the pandemic that we are experiencing.

A totally different ad than the Christmas ads made previously and that had their boxes as the main protagonists. And that is the challenge that brands face for this Christmas campaign, a balance between the commercial and the emotional message in a world radically different from last year.

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The best LGBTQ commercials and Pride movement.

Best LGBTQ Commercials

We list the best LGBTQ commercials and Pride movement.

Brands have been naturally embracing the LGBTQ collective and the Pride movement. Values such as inclusivity, consistency and authenticity are very sweet to brands. And not only because this movement represents 3$ million in purchasing power, but because 54% of Millennials say they prefer to buy brands aware of the LGBTQ movement before others that do not focus on equality.

Step by step we have seen how brands turn to advertising, marketing and sponsorship campaigns. Especially Pride Day, which is celebrated every June 28 to commemorate the Stonewall riots in 1969. The raids carried out by the police in the popular New York bar and the consequences suffered by the group led to a wave of spontaneous demonstrations and violent for the first time in favor of the community.

Society is changing to become more sustainable, egalitarian and inclusive, and with it brands, who have not hesitated to offer large advertising campaigns to raise awareness in the rest of the world. Today we are going to review the best LGBTQ commercials and the Pride movement.

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The emotional Volvo commercial and the seat belt: “A Million More”

Volvo’s emotional commercial shows its proud about seatbelt implementation.

The three-point belt was first implemented on a Volvo PV 444 to minimize damage in accidents. The car also featured a laminated windshield and a body with an anti-impact structure.

Immediately, the press and citizens threw their hands at their heads. A pressure very similar to the one that currently arises on compromised issues but without the existence of the internet.

Now, the Swedish brand is taking heart from the decision it made in its day with “A Million More”, an emotional advertising campaign.

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Tencent’s emotional ad tells the story of two brothers

Anuncio de Tencent | Change for Good

Tencent’s emotional commercial tells the story of two brothers who save money to buy a phone.

Tencent Holdings Limited is a Chinese multinational that is dedicated to providing internet products and services. A company that dominates in its country everything that sounds like the Internet and globally the video game sector is one of the most unknown brands in the West. Something like the elephant in the room that nobody sees, it will be because of its low communication profile.

Since it was founded in 1998 by Ma Huateng and Zhang Zhidong, its growth has been exponential. Little by little it has a dominant presence in the video game sector. Control Riot Games, Supercell, and Grinding Gear Games; owns 40% of Epic Games; and has a presence at Ubisoft and Blizzard. Or what is the same, League of Legends, Fortnite, Brawl Stars, Clash of Clans, PUBG and World of Warcraft. They has so much power that President Donald Trump has put in its spotlight.

Well, now the company has launched a publicity campaign on the occasion of “99 Giving Day”, the most popular annual charity festival in China, sponsored by the Tencent Charity Foundation and thousands of other charities, companies, celebrities and the media. .

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Bruce Willis is John McClane in this car battery commercial

Bruce Willis como John McLane | Die Hard

Bruce Willis is John McClane in this DieHard Company car battery commercial.

Bruce Willis returns to star in an commercial, but this time he does it by recovering his most famous protagonist: John McClane. The popular actor is back after hitting the internet with his hilarious ad starring Doraemon for SoftBank.

This time the promoters of the advertising campaign are the Advance Auto Parts and DieHard network of stores. This last company is dedicated to the sale of car batteries and coincidences of life, it has the same name as the action movie saga.

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