Absolut’s animated commercial: “It’s in our spirit”

Anuncio animado de Absolut | "It's in our spirit"

Absolut’s animated commercial is a spectacular short titled “It’s in our spirit.”

In the telling advertising agency we love advertising campaigns carried out in animation. In its day we value the best animated commercials, pieces of tremendous quality that due to their condition are timeless.

We are aware that animation is not an easy resource for brands. It requires time, patience and precision, qualities that unfortunately are not distilled in a world where communication is consumed in fast food mode. But despite everything, real gems continue to arrive.

This is the case of the latest Absolut campaign, a spectacular animated short to encourage us to socialize again whenever possible.

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McDonald’s Christmas commercial for 2020 brings out our Inner Child

Anuncio de Navidad de McDonald's | Inner Child

“Inner Child” is McDonald’s Christmas commercial for 2020 that reminds us of the child in us.

The battle continues to see who makes the best commercial this Christmas. After Coca-Cola left the list very high with “The Letter” and that John Lewis and Sainsbury’s have not been able to reach for the moment, it is McDonald’s turn.

La multinacional americana ha lanzado su anuncio de Navidad para recordarnos el niño que llevamos dentro. Con “Inner Child” buscan el lado más sentimental del consumidor y que, a pesar de la situación tan complicada que estamos viviendo, el niño que llevamos dentro siempre nos acompañará.

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Sainsbury’s Christmas advert: “Food is Home. Home is Christmas”

Anuncio de Sainsbury's de Navidad

Sainsbury’s Christmas advert is an exercise in nostalgia for better times.

The UK supermarket chain is one of John Lewis’s great rivals when it comes to making Christmas adverts. Every year the two networks try to improve and win the title of best Christmas advertisement. There have been years in which the dispute has been close, others in which it has not. But there is certainly a commendable effort to improve and differentiate yourself from the rest.

Some of Sainsbury’s Christmas adverts have won the award for best Christmas holiday advert. We all surely remember the fantastic story of the First World War, the catchy song sung by James Corden in “The Greatest Gift” or the best Christmas advertisement of 2017 “Every bit of Christmas”.

For this 2020, Sainsbury’s has prepared a separate campaign in three parts. The motto “Food is Home. Home is Christmas” wants to convey a message of unity and familiarity.

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John Lewis’s advert for this Christmas: “Give A Little Love”

Anuncio de John Lewis | Give a Little Love

John Lewis’s advert is titled “Give A Little Love” and is made by various animators.

In a globalized world, what was once an event expected only in the UK has now become a global phenomenon. It didn’t take long for John Lewis’s commercials to go viral and be seen around the world. Each year has marked the starting of the Christmas campaign.

But in a globalized world, other brands also want their dose of prominence. That is why each year the Christmas adverts are released even before, so that consumers can share it without being overshadowed by others. The christmas adverts for Lego, Amazon and Coca-Cola have already been released, and today it is the turn of the John Lewis Christmas advert.

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Best John Lewis Adverts for Christmas

Best John Lewis adverts for Christmas

We review the best Christmas adverts of John Lewis.

The British department store chain John Lewis has earned the merit of being the one who inaugurates the season of Christmas adverts in the world of advertising. And it’s hard to believe when it was only in 2007 that they released their first television spot entitled ‘Shadows’, with the idea of differentiating themselves from their closest competition. Few would think that it would become an advertising phenomenon thanks to globalization, the internet and viralization.

From the Telling, advertising agency we are going to review the best Christmas adverts of John Lewis from 2007 to the present. A review of recent advertising history, seen by millions of people around the world each year.

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Disney’s Christmas Commercial for 2020: “From Our Family To Yours”

Anuncio de Navidad de Disney 2020

Mickey Mouse and family traditions are the main protagonists of Disney’s Christmas commercial.

The Christmas commercials of the big brands continue to be released. We have already seen Amazon’s Christmas commercial, Coca-Cola and Lego. More and more brands are moving forward to launch their Christmas campaigns, a luxury that was previously owned by the John Lewis commercial and his endearing stories.

Today is Disney’s turn, with a story centered on Mickey Mouse and family traditions for Christmas. A three-minute short of the same quality as a Pixar story.

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Amazon’s Christmas Commercial: “The show must go on”

Anuncio de Navidad de Amazon | The show must go on

Amazon’s Christmas commercial invites us to keep going despite the pandemic.

The Christmas commercials are each year the most anticipated. It is, along with the Super Bowl, the time when brands throw all the meat on the grill. One of the most active brands is Amazon, which has one of the peak moments of the season in its Christmas campaign. And it is the first to present a Christmas advertisement linked to the pandemic that we are experiencing.

A totally different ad than the Christmas ads made previously and that had their boxes as the main protagonists. And that is the challenge that brands face for this Christmas campaign, a balance between the commercial and the emotional message in a world radically different from last year.

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The best LGBTQ commercials and Pride movement.

Best LGBTQ Commercials

We list the best LGBTQ commercials and Pride movement.

Brands have been naturally embracing the LGBTQ collective and the Pride movement. Values such as inclusivity, consistency and authenticity are very sweet to brands. And not only because this movement represents 3$ million in purchasing power, but because 54% of Millennials say they prefer to buy brands aware of the LGBTQ movement before others that do not focus on equality.

Step by step we have seen how brands turn to advertising, marketing and sponsorship campaigns. Especially Pride Day, which is celebrated every June 28 to commemorate the Stonewall riots in 1969. The raids carried out by the police in the popular New York bar and the consequences suffered by the group led to a wave of spontaneous demonstrations and violent for the first time in favor of the community.

Society is changing to become more sustainable, egalitarian and inclusive, and with it brands, who have not hesitated to offer large advertising campaigns to raise awareness in the rest of the world. Today we are going to review the best LGBTQ commercials and the Pride movement.

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The emotional Volvo commercial and the seat belt: “A Million More”

Volvo’s emotional commercial shows its proud about seatbelt implementation.

The three-point belt was first implemented on a Volvo PV 444 to minimize damage in accidents. The car also featured a laminated windshield and a body with an anti-impact structure.

Immediately, the press and citizens threw their hands at their heads. A pressure very similar to the one that currently arises on compromised issues but without the existence of the internet.

Now, the Swedish brand is taking heart from the decision it made in its day with “A Million More”, an emotional advertising campaign.

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Tencent’s emotional ad tells the story of two brothers

Anuncio de Tencent | Change for Good

Tencent’s emotional commercial tells the story of two brothers who save money to buy a phone.

Tencent Holdings Limited is a Chinese multinational that is dedicated to providing internet products and services. A company that dominates in its country everything that sounds like the Internet and globally the video game sector is one of the most unknown brands in the West. Something like the elephant in the room that nobody sees, it will be because of its low communication profile.

Since it was founded in 1998 by Ma Huateng and Zhang Zhidong, its growth has been exponential. Little by little it has a dominant presence in the video game sector. Control Riot Games, Supercell, and Grinding Gear Games; owns 40% of Epic Games; and has a presence at Ubisoft and Blizzard. Or what is the same, League of Legends, Fortnite, Brawl Stars, Clash of Clans, PUBG and World of Warcraft. They has so much power that President Donald Trump has put in its spotlight.

Well, now the company has launched a publicity campaign on the occasion of “99 Giving Day”, the most popular annual charity festival in China, sponsored by the Tencent Charity Foundation and thousands of other charities, companies, celebrities and the media. .

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Bruce Willis is John McClane in this car battery commercial

Bruce Willis como John McLane | Die Hard

Bruce Willis is John McClane in this DieHard Company car battery commercial.

Bruce Willis returns to star in an commercial, but this time he does it by recovering his most famous protagonist: John McClane. The popular actor is back after hitting the internet with his hilarious ad starring Doraemon for SoftBank.

This time the promoters of the advertising campaign are the Advance Auto Parts and DieHard network of stores. This last company is dedicated to the sale of car batteries and coincidences of life, it has the same name as the action movie saga.

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The magical McDonald’s commercial that encourages us to read

Spot de McDonald's | Livres

The McDonald’s commercial is a magical story about reading and young children.

In France, McDonald’s has been giving books to children since 2015 for the purchase of a Happy Meal. At the beginning, the initiative had been taking place a few weeks a year, until they decided to go one step further.

They decided to expand the campaign and extend it throughout the year. But they also gave the children a choice between a toy or a book. The reception was so good that they decided to renew the initiative year after year until today.

In total they have distributed more than 60 million books during all this time, and to celebrate this milestone, they have made this sweet spot.

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“Steps” is Bradesco’s commercial after their sensational “Decades”

Anuncio de Bradesco | Steps

Bradesco’s commercial surprises again after offering us one of the announcements of the year.

During the pandemic, brands launched many global campaigns. All of them were very similar due to the confinement restrictions but a few managed to stand out. Cases like the Bankinter ad, or the tremendous split-screen Nike ad. One of the few campaigns that went outside the norm was also “Decades” by Bradesco.

The ad created by BBDDO put the focus on the new heroes for children. Now, the Brazilian private bank is putting itself in the hands of Leo Burnett for his new advertising campaign.

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Intermarché’s funny advert for children’s questions

Anuncio de Intermarche | Les Questions

The Intermarché ad cannot answer all the questions children ask, but one can.

The French supermarket chain has been running large advertising campaigns for some time. “The Taste of Colors” or “L’Amour” are some examples of the fun Intermarché ads. Now they return to the load to position their brand with an advertising campaign in which they will try to answer at least one of all the questions that children ask themselves.

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The Ikea advert that encourages us to change things: “One Little Thing”

Anuncio de Ikea | One Little Thing

The Ikea Canada advert encourages us to take an active attitude towards sustainability.

The emergence of Covid19 has shown that climate change and sustainability are vital for future development. And that is what Ikea relies on to launch its latest advertising campaign. The Swedish multinational invites all inhabitants to save the planet by carrying out small daily actions.

Many brands have used sustainability and respect for the environment as one of the pillars in their business strategy. A clear example has been the last Estrella Damm campaign. This is how Ikea encourages us to be more sustainable.

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