The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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The action of BrewDog to prevent you from driving drunk

#ThrowBackCrash is the action of BrewDog to prevent you from taking the car when you have drunk.

The campaigns against alcohol and driving have always been impressive. The ads of the general direction of traffic have tended to the drama when reminding us that if we drink, we must not drive. But also car brands, aware of the problem, have carried out original campaigns to prevent you from driving drunk. Volkswagen, for example, launched a special 0,0 beer for those who must drive.

But the problem remains in many countries, one is Brazil. To raise awareness among Brazilians, BrewDog beer brand has made an original action during the carnival in Sao Paulo.

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The Red Bull advertising billboard that converts heat into light

The Red Bull advertising billboard in Vietnam converts heat into electricity.

In telling, advertising agency we are very fans of outdoor advertising campaigns. The possibilities offered by advertising billboards, opis and vending machines have given us great advertising campaigns.

Now, Red Bull has placed an advertising billboard in Ho Chi Minh, Vietnam to light those suburbs that, when the sun goes down, are left without lighting.

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All the Grand Prix of Cannes Lions 2018

Cannes Lions 2017

The Grand Prizes delivered at Cannes Lions, the best advertising festival.

The Festival of Advertising and Creativity at Cannes has ended, better known as the Oscars of Advertising. It brings together all the world’s creative talent to choose the best ads of the year. Get one of the lions the most precious asset of all the creative agencies in the world. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2018.

A total of 30 great prizes were distributed during the festival. Between them they emphasize two campaigns, “Palau Pledge” that has been raised with 3 great prizes and “Trash Isles” that has taken two.

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“Delayed Flight Break Machine” gives you free Kit Kat chocolates

“Delayed Flight Break Machine” is a Kit Kat vending machine that gives you free chocolates.

We’ve loved this Kit Kat ad at the Congonhas airport, in São Paulo (Brazil). A machine that offers Kit Kat for free if your flight is delayed. An advertising campaign that recovers vending machines as the central part of an ad campaign.

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The Burger King’s surprise if you help this car on fire

The funny Burger King’s surprise if you help this burning car on a US road.

We liked this advertising campaign for Burger King. On the Good Samaritan Day in the US, the brand has made a funny surprise on a country road in California.

The date wants to pay tribute to those who help and celebrate the kindness of the people. An event that brands take advantage of to carry out publicity actions like this one.

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The original Brussels awareness action for cyclists riding without lights

The original campaign of awareness of the city of Brussels for cyclists who circulate without light.

We like awareness campaigns aimed at certain groups. They are original, striking and have the collaboration of the authorities to be as effective as possible. Like the “Pink Kittens” campaign made in London or the interactive opis in Paris. 

Today we are going to talk about the original awareness campaign of the city of Brussels to prevent cyclists from circulating if light. And it is that the Belgian city is one of the most adapted to the use of the bicycle, with a green ring of parks and gardens that circles the capital with more than 63 kilometers.

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All the Grand Prix of Cannes Lions 2017

Cannes Lions 2017

The list with all the Grand Prix of Cannes Lions, the advertising festival celebrated in Cannes.

This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Achieving the “Advertising Oscars” is the most precious asset of all the creative agencies in the world. And rising with the prestigious statue of the lion is almost impossible task. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2017.

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The last McDonald’s marketing action reinvents the Drive-Thru in Brazil

The last McDonald’s marketing action reinvents the Drive-Thru concept in Brazil.

We have enjoyed this McDonald’s marketing action in Brazil. The American multinational has long been performing creative marketing actions and it is not easy to be surprised.

The goal of the last McDonald’s marketing campaign in Brazil was to remind consumers that there is always a McDonald’s nearby and ready to offer service.

And how did they do it? Well instead of it being the car that goes to the restaurant, the restaurant went to the car. In other words, they turned the Drive-Thru concept around to surprise consumers. They called it ‘Drive-Truck’.

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Best advertising campaigns in ‘El Sol 2017’

Best Advertising Campaigns

The best advertising campaigns in ‘El Sol 2017’

We entered the period of advertising festivals. And is that has been held in Bilbao the 32nd edition of the Festival El Sol dedicated to the advertising communication of Ibero-America. A festival that awards its prizes to the best advertising campaigns of the last year.

The Festival presented a total of 289 awards among the 15 official sections; spread over 85 agencies and 16 different countries. Colombia won the ‘Sol de platino’ for its action in telephone booths called “Payphonebank” and Spain took 182 statuettes.

Of all the most outstanding publicity campaigns carried out in Ibero-America, Proximity agency took the recognition to the festival agency and ‘Loterías y apuestas del estado’ that won the Advertiser of the Year award.

Sol de platino – Payphonebank

Brand Content: Audi

Tv and cinema: Quilmes

Integrated campaign: Loterías y apuestas

Digital: #paellaemoji

Smartphone: Samsung

Media: Unicef

Production: Microsoft

Newspapers and Magazines: Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

The interactive opis in Paris that scares pedestrians crossing in red light

‘Road Safety’ is the advertising campaign with an interactive opis in Paris to raise awareness for pedestrians who cross in red light.

Every year, 4,500 pedestrians are victims of traffic accidents in Paris. Many of these accidents are because the pedestrian has crossed with the red light. To aware of the danger of doing these actions, the French government has made a shocking publicity campaign called ‘Road Safety’.

The objective is to reduce the high rate of traffic accidents with pedestrians in the French capital. And they have made an interactive opis in Paris that warn of the danger when you are crossing in red light.

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Top5: The Best Street Marketing Actions

Best Street Marketing Actions

Advertising outside the conventional medium. In our top’s five… the best street marketing actions.

New terms have been created in the world of advertising and marketing thanks to globalization. Terms related to actions that become viral around the world bringing the brand to a huge number of consumers that otherwise would be impossible to do.

We talk about Ambient and Street Marketing, advertising actions that consist of carrying out non-conventional marketing strategies, outside the natural environment. In the case of Ambient Marketing, we proceed to transform urban elements to draw attention of the pedestrians. On the other side the Street Marketing interrupts the routine of the place where it is realized and it invites the pedestrians to participate in the same one.

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