The SubWay commercial: “Timeline” has gone viral on the internet after being released in 2016.
Internet it’s a rollercoaster. They can cast unknown characters such as the vitalistic woman with the Chewbacca mask into celebrity or they can sink the career of an actor. Internet moves by ephemeral tendencies capable of the best and the worst, you never know what can happen.
Today we bring you the rebirth of an advertising campaign that was launched in 2016. It has not been until now that it has gone viral and the Internet has discovered it. We talk about “TimeLine”, the SubWay commercial that represents the life of a young person from birth until he makes his own decisions.
And how has the Subway commercial become viral? It all starts thanks to Ryan Simmons, the video director of SB Nation, a Youtube channel where they tell stories about sports teams and players. Ryan shared “Timeline,” the SubWay commercial that originally aired in Brazil in 2016. In the post, Ryan challenged all those who were able to guess the advertiser before the announcement ended. The tweet has more than 40,000 retweets and 125,000 favs.
The commercial tells us the life of any person, from birth until we begin to make our own decisions. One of the keys to success is the realization of the scenes and how they manage to immerse us and identify with the protagonist.