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Nike’s motivating commercial encourages us to come back like champions

Anuncio de Nike | Never Too Far Down

“Never too far down” is Nike’s motivating commercial that encourages us to come back like champions.

As confinement from the pandemic is becoming more and more widespread, brands have been polishing their advertising campaigns. In the beginning, the Covid19 commercials had a very marked pattern and they all looked the same. As time has progressed, creatives have been able to evolve the messages they wanted to deliver.

So we have not come across authentic advertising gems such as the Bankinter ad, Coca-Cola’s ode to hope or the inspiring Nivea ad. Advertising campaigns according to the style and voice of each brand. These are joined today by Nike’s inspiring “Never too far down” advert, which encourages us to come back after these moments of personal and planetary crisis.

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The history of Kit Kat slogan “Have a Break, Have a Kit Kat”

Story of Kit Kat slogan

Kit Kat slogan has been with us for over 80 years. Know the story of one of the most famous slogans in advertising history.

In the world of advertising and marketing, there are brands that have been faithful to its principles since its fondation. We are talking about centuries-old brands that are iconic. We always think of the same companies: Coca-Cola, Nike, Apple, Absolute or Audi, the “Hall of fame” of advertising. But there is a slogan that has always been with us, and that is older than the any other in the world. We talk about Kit Kat slogan: “Have a Break, Have a Kit Kat”. A slogan for a chocolates brand founded in 1957 in York (United Kingdom).

After learning the story behind the Nike slogan and the history of the Adidas logo, today we will review the story of Kit Kat’s slogan.

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Coca-Cola’s “For the Human Race” advert is a call to hope

For the human race | Coca-Cola

“For the human race” is the Coca-Cola ad full of positivity and appreciation for Covid19

With the arrival of Covid19, many brands had to reinvent their advertising campaigns. Coca-Cola instead decided to pause all its advertising to focus on “do, not say” and help fight the coronavirus. After a few weeks of silence, the brand surprised everyone with the launch of two campaigns full of optimism.

The first is a reinterpretation of his classic “For everyone”, changing the message for one related to the pandemic. And now it has launched the second, inspired by one of its most emblematic campaigns: “For reasons to believe”, which was launched due to the 2008 crisis. A campaign that is on par with the Bankinter commercial and that they are fighting to be the best Covid-related advertising campaign19.

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Dove’s commercial for the Covid19 healthcare professionals: “Courage”

Anuncio de Dove | Courage

“Courage” is Dove’s commercial for Covid19 that focuses on healthcare professionals

The pandemic forces companies to react to help fight Covid19. From reorienting production to make disinfectants, masks, or respirators, to making large donations to organizations that are on the street.

This is the case of Dove, which has launched an advertising campaign for Covid19 and is also donating facial care products to Canadian health professionals. It is also making financial contributions to organizations like Direct Relief.

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“Play for the world”, Nike advert encourages us to play sports during quarantine

Anuncio de Nike | Play For The World

Nike’s advert for the Covid19 is titled “Play for the World” and encourages us to play sports during quarantine.

The advertising campaigns for Covid19 are launching as the pandemic reaches all countries. The state of alarm and confinement has taken its toll on those professional and amateur athletes. Going from being active on a daily basis to not doing it for a month can be exasperating for them.

That is why the imagination has taken over people and they have set up mini gyms at home to be able to exercise often. It helps that the gyms have held virtual classes to continue serving despite being closed.

Nike’s advert winks at all those confined athletes. “Play for the World” encourages us to play at home so we can spend time in a healthy way.

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Apple’s Covid19 Commercial: “Creativity Goes On”

Apple | Creativity Goes On

Apple’s Covid19 Commercial encourages us to continue being creative at home.

The Covid19 advances irretrievably and its arrival in the United States has forced companies to make a move in terms of marketing. The confinement and the #StayHome movement that has occurred in both Italy and Spain has crossed the pond.

Brands are launching advertising campaigns on Covid19 and Apple has launched theirs with a message focused on creativity.

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The emotional Ikea’s commercial after 80 years: “Next Generation”

Anuncio de Ikea | Next Generation

Ikea’s commercial shows us the importance of the brand in the lives of many people.

Ingvar Kamprad never have thought that her small furniture manufacturing company would become the big multinational it is now. A company that has reformulated the furniture manufacturing and marketing model to stand out from the competition.

A company that has managed to expand gradually giving great importance to segmented advertising by countries. We have talked long and hard about how the head office in Sweden grants absolute freedom to the creative departments of the different territories. Thus we have been able to enjoy great Ikea advertising campaigns, summarized in our report of the best Ikea ads that we made in our blog.
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The Coca-Cola campaign that invites us to reflect: “Open”

Campaña de Coca-Cola | Open

The new Coca-Cola campaign invites us to reflect and promote union

Coca-Cola is always a brand that has always been encouraging the population. He is the “coach” of consumers, that brand that tells us that everything is worth it. It is a brand that whenever there has been a crisis, has launched a campaign of encouragement. We all remember that fantastic “Reasons for believing in a better world” that we place in the n.2 position of the best Coca-Cola ads. Or “Te tocó nacer acá” that wanted to lift the spirits of the Argentine country.

Now, at a time where trolls, negative comments, discussions and Trump are on the internet, the brand has wanted to put a point of sanity. For this, it has launched a global campaign that invites us to reflect on everything we are doing.

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The best advertising campaigns in history

Best Advertising Campaigns of history

A list with the best advertising campaigns in history. Memorable ads that have transcended.

If there is something that defines the components of the advertising agency telling is the passion for advertising. Proof of this is that from time to time we publish in our blog a list with the best ads of each brand. Before but, we spent an exciting time recovering, analyzing and remembering those advertising campaigns to be able to make such a list.

And is that good advertising is one that transcends and endures in memory. And, although the ways of communicating have changed, a good idea will always be better than millions of euros invested in the media. Increasingly and, thanks to the spaces provided by current platforms, brands can tell their story without any time limit.

A trend that has given us authentic jewels of advertising. Micro-stories designed to last in our memory and thus achieve acceptance by that brand. Today we have put together a list with the best advertising campaigns in history. All the reports that, little by little we have been incorporating into our blog, causing debate on social networks and generating conversation around the brand.
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Google’s commercial to find famous movie scenarios

Anuncio de Google | Find Your Scene

Google’s commercial for the Oscars invites us to find famous movie scenarios.

The time when Google did not advertise has been forgotten. Immersed in a battle for the hardware of their products with Amazon, Microsoft and Apple, they must explain the benefits of their products. And they do it through their applications, which for so long have been creating, updating and optimizing.

This battle is also fought when marketing and advertising. We have seen how in the Super Bowl commercials, Google introduced us to how its voice manager worked with Loretta’s endearing commercial. Now he does the same to promote Google Maps and show people how much match he can get.

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The Starbucks story of a trans boy wins the Channel 4 award

Historia de Starbucks | Every name's a story

“Every name’s a story” is the Starbucks story that won the Channel 4 award

The brands are increasingly embracing the LGTBI collective in a natural way. We’ve seen stories like Sprite and his “No estás solx” or Kodak’s emotional story “Understanding” between a teenager and his father. Now it’s Starbucks‘ turn that has won the Channel 4 award with its “Every name’s a story” campaign starring a trans boy.

The story of Starbucks has been the winner of the contest held every year by the Channel 4 Diversity Fund, an initiative that rewards free advertising spaces worth a million pounds to advertising campaigns that support diversity.

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“Love Takes Action” the emotional commercial of New York Life

Anuncio de New York Life

The insurance company celebrates 175 years of history with an emotional ode to love.

There are brands that are linked to the Super Bowl. One of them is the New York Life insurer that issued its ad every year at the show breaks. It was like that during the 70s and 80s but since then the brand has remained on the sidelines. This time he returns after 30 years to celebrate a very important milestone of the company: Celebrate 175 years of life.

According to Kari Axberg, vice president of marketing for the brand: “The 175th anniversary offers us a unique opportunity to make a powerful statement about our brand and our role in people’s lives.” And is that the commercial of New York Life is undoubtedly one of the best Super Bowl Commercials of 2020.

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The Best Super Bowl Commercials 2020

Best Super Bowl Commercials 2020

The best Super Bowl commercials between 49ers and the Chiefs.

The Super Bowl is without a doubt the biggest annual sporting event on the planet. A place where brands take the opportunity to launch their best commercials. It is the place and the moment where all brands want to be. With an audience of more than 100 million people live, the impact is maximum.

The Super Bowl is conceived as a show. Both for those lucky people who watch the game live and anyone who follows it on TV. Pauses measured to the millimeter, halftimes apoteósicos and a spectacle without equal. Of the three and a half hours that the event lasts, almost one hour goes to advertising spaces. In these we will find commercials made for the occasion, the premiere of trailers and numerous other advertisements.

But in the middle of the global era, brands take advantage of the closeness to gradually launch their advertising campaigns and not saturate the public on the same game day. This ensures more visibility and for longer. We have prepared a playlist on our YouTube channel where you will see the best Super Bowl commercials of 2020.

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The Dragon Ball commercial that will return you to childhood

Spot de Dragon Ball Kakarot

The “Dragon Ball Kakarot” commercial that appeals directly to nostalgia and will return you to childhood.

One of the most popular anime is without a doubt Dragon Ball. The work created by Akira Toriyama has been with us for almost 30 years and it is in full shape: Goku will be one of the Tokyo 2020 Olympics ambassadors, the tv show has finished a new arc with Dragon Ball Super and fans of the saga enjoy the latest video games released.

And it is that the series has been able to stay alive thanks to the games made by different companies. Dragon Ball FighterZ has been the summum of perfection when it comes to recreate with maximum fidelity the fighting of the series. The play, created by Arc System Works has catapulted the franchise until it takes the game to EVO tournaments, the biggest fighting games events (in his day we talked about the consecration of e-sports here).

Now a new Dragon Ball game is ready that will reliably capture all the events of the Z arc until its end. To do this, they have carried out an advertising campaign that appeals to nostalgia.

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TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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