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Tienda de falsificaciones Diesel

The Diesel fake shop in New York

The popular clothing brand creates its own Diesel fake shop in New York.

In New York there is a street that is the paradise of fakes. Located between Chinatown and Little Italy, Canal Street is full of copies of clothes at a ridiculous price. The logos and name of the brands are delirious and the haggling as essential art before closing the purchase.

The brands see how their image is devalued with a product of poor quality. Few ways exist to combat this scourge, since they are very well organized organizations and achieve a level of replication that is almost exact for the piece.

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Bolsas de Basura Glad: Torture Test

Glad’s trash bags made a product torture test in airports

Glad’s trash bags undergo a “torture test” at USA airports.

The word that best defines the marketing action of Glad’s trash bags is “peculiar”. They have done a test of stress to the product through the airports of the United States to prove its durability.

Glad is a brand of “The Glad Products Company“, a company specialized in trash bags and “tuppers” for food. To present their new ForceFlex Plus product with Advanced Protection, they decided to perform a peculiar stress test.

Stress tests are usually performed to check the strength and durability of the product; subjecting it to disproportionate uses to check where the limit is before breaking it. Glad has called them “Torture Test”.

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Promo de Expediente X

Aliens in NYC, the fun X-Files promo in New York

The X-Files promo in New York is a fun camera joke with hidden aliens.

In 2016 a new round of chapters of the popular tv show File X was released. The return of the acclaimed series was viewed by 50 million people. The producers didn’t doubt to continue the adventures of Mulder and Scully with 10 more episodes.

To announce the “second season”, they have decided to carry out an advertising campaign in New York with a fun hidden camera joke. Since the irruption of the Internet, viral campaigns have been becoming increasingly convoluted. That’s why a return toa joke with hidden camera is always appreciated.

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Tram Roulette, del Casino de Holanda

Tram Roulette, the funny marketing action of the Holland Casino

Tram Roulette, the funny marketing action of the Holand Casino to ease the wait of the passengers of the tram.

The hangover of the Cannes advertising festival leaves us with a lot of amazing advertising actions carried out by brands and advertising agencies. This is the case of the marketing action carried out by the Holland Casino in Amsterdam, ‘Tram Roulette’; winner of six bronze lions including the best outdoor campaign and guerrilla marketing.

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Acción de Marketing de McDonald's: Drive-Thruck

The last McDonald’s marketing action reinvents the Drive-Thru in Brazil

The last McDonald’s marketing action reinvents the Drive-Thru concept in Brazil.

We have enjoyed this McDonald’s marketing action in Brazil. The American multinational has long been performing creative marketing actions and it is not easy to be surprised.

The goal of the last McDonald’s marketing campaign in Brazil was to remind consumers that there is always a McDonald’s nearby and ready to offer service.

And how did they do it? Well instead of it being the car that goes to the restaurant, the restaurant went to the car. In other words, they turned the Drive-Thru concept around to surprise consumers. They called it ‘Drive-Truck’.

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Best Street Marketing Actions

Top5: The Best Street Marketing Actions

Best Street Marketing Actions

Advertising outside the conventional medium. In our top’s five… the best street marketing actions.

New terms have been created in the world of advertising and marketing thanks to globalization. Terms related to actions that become viral around the world bringing the brand to a huge number of consumers that otherwise would be impossible to do.

We talk about Ambient and Street Marketing, advertising actions that consist of carrying out non-conventional marketing strategies, outside the natural environment. In the case of Ambient Marketing, we proceed to transform urban elements to draw attention of the pedestrians. On the other side the Street Marketing interrupts the routine of the place where it is realized and it invites the pedestrians to participate in the same one.

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Banco de Nescafé: Hello Bench

The original Ambient Advertising from Nescafé to know new people: ‘Hello Bench’

‘Hello Bench’ is the new and original ambient advertising from Nescafé in Italy that allow you to meet new people.

We like the new advertising strategy from Nescafé in Italy.

Nos gusta la nueva estrategia publicitaria que Nescafé está desarrollando en Italia. Under the concept of meeting all together to start a conversation through coffee, the brand is creating ambient advertising actions in different areas of Italy like the fantastic #NextdoorHello a campaign in which they helped a community of neighbors to know each other better trough a coffe cup.

Now they want to encourage new encounters between strangers through a cup of Nescafé with ‘Hello Bench’, an original idea to meet new people when you are resting in a bank.

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