Bradesco’s commercial surprises again after offering us one of the announcements of the year.
During the pandemic, brands launched many global campaigns. All of them were very similar due to the confinement restrictions but a few managed to stand out. Cases like the Bankinter ad, or the tremendous split-screen Nike ad. One of the few campaigns that went outside the norm was also “Decades” by Bradesco.
The ad created by BBDDO put the focus on the new heroes for children. Now, the Brazilian private bank is putting itself in the hands of Leo Burnett for his new advertising campaign.