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An original action of Branded Content from Laive Cheese

An original action of Branded Content delivers parmesan cheese for free at your home.

It’s wellknown that Italian food is one of the most preferred in the whole world. Italians have been able to export their culture through culinary art: Pizzas, pasta and lasagna are some of the most outstanding products, each with its corresponding varieties. And it is almost mandatory to add parmesan cheese to the dishes as it gives a new world of flavors.

That is why we have liked this action of Cheese Laive to make known its product in Lima. According to Christian Caldewll, McCann’s creative:“We realized that many people complained when they asked for Italian food, they got less Parmesan cheese, and we saw a good opportunity to do an original sampling action.”

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Coca-Cola Offside: Sports journalism and women

Coca-Cola Offside is an initiative in the United Arab Emirates to reclaim the role of women in sports journalism.

In the Middle East, an authentic revolution is taking place. Young women push hard to change customs rooted in the Arab countries, traditionally male chauvinist. This opening of society, pushed by the demand of the new generations is breaking all kinds of barriers. The brands want to be well positioned for when the new generations embrace change. Audi recently reminded us that women could already drive in Saudi Arabia. And Coca-Cola wanted to claim sports journalism.

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