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The Budweiser commercial shows us that Rock is more alive than ever

Anuncio de Budweiser | Rock is Alive

“Rock is alive” is the Budweiser commercial to show us that Rock is more alive than ever.

Rock does not seem to live one of its best moments. The boom of the late 70s, the 80s and 90s gives all the impression that has already passed. Bands no longer sound in the radio formulas, which have turned towards more commercial, electronic and folk music. The old great bands are more interested in performing concerts before they release albums. And we do not blame him, after all they have already done their part of the work.

Are the groups formed since 2000 who are finding it difficult to find their site. The new streaming platforms have marked the passage and with them the appearance of “fast food” music, playlist songs that do not have much more journey.

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Budweiser sexist ads redesigned for Women’s Day

Anuncios Machistas de Budweiser

Budweiser sexist ads have been redesigned to mark Women’s Day.

Advertising has always been a true reflection of society. In it we can shed as it was lived in times past. Striking is the ads of the 50s and 60s where a society was represented where the woman was the housewife and the one that should serve the man.

With the passage of time this type of advertising has done more harm than good, as it has taken root in the collective thinking of society. The machismo that was established in the next generation is one of the great scourges to be eradicated. And the current advertising is already beginning to point in that direction: An egalitarian society where nobody is above others.

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The original Budweiser advertising campaign: Tagwords

Budweiser’s latest advertising campaign proposes an original initiative.

Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.

And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed “Tagwords”, an original advertising campaign that encourages us to search for those images on Google.

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