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Acción de Burger King Traffic Jam Whopper

The Burger King marketing action brings the food in a traffic jam

The Burger King marketing action in Mexico that brings you food if you are in a traffic jam.

Many times we have criticized Burger King when he focuses his advertising campaigns on attacking McDonald’s. We believe that the brand can find its own voice if it needs to face its rival. That’s why we celebrate when they deviate from that line to propose original and fun advertising campaigns.

This is the case of the last action of Burger King in Mexico. The Mexican capital is one of the most trafficked. Drivers spend 5 hours a day in the car to get to their homes. Aware of this, Burger King has decided to offer the delivery service to all those stuck in traffic.

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Burger King quema la publicidad de McDonald's

Burger King burns McDonald’s advertising with this app

Burger King burns McDonald’s advertising with this Augmented Reality campaign.

Burger King and McDonalds continue their advertising war. Well, better said is Burger King who is continually campaigning against McDonald’s. A double-edged strategy, because although it may report visits and repercussions, being continuously watching your rival has its negative points. One that you are giving free publicity, the other is that you base your communication on attacks to the rival and that, in the end, it’s not useless.

That does not mean that consumers benefit from this strategy and advertisers sit down to enjoy their wildest ideas. One of these great ideas has come up in the department of Burger King Brazil: An app with which you can burn the advertising of McDonald’s to take you a free Whooper.

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Dogper de Burger King

Burger King’s dogper, a bone for dogs with a grill flavor

Burger King’s dogper is a bone for dogs with a grill flavor thats allows you to eat without being disturbed.

Those who have a dog as a pet, will know how complicated it is to sit down to eat without being bothered asking for food. You will seldom be able to resist if you are embarrassed to share a piece of your menu.

The results of a study conducted by the brand are clear: More than 500 people says that 65% of pets ask for something to eat when you receive food at home, and half of the owners satisfy the animal.

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Publicidad en Instagram Stories - Burger King

A great advertising strategy in Instagram Stories of Burger King

Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

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The Burger King’s surprise if you help this car on fire

The funny Burger King’s surprise if you help this burning car on a US road.

We liked this advertising campaign for Burger King. On the Good Samaritan Day in the US, the brand has made a funny surprise on a country road in California.

The date wants to pay tribute to those who help and celebrate the kindness of the people. An event that brands take advantage of to carry out publicity actions like this one.

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Antibullying de Burger King

Bullying Jr, the Burger King anti-bullying campaign

The Burger King anti-bullying campaign shows us in hidden camera as some of its clients react.

To raise awareness about bullying, Burger King has carried out an awareness campaign on its premises. Through a hidden camera, we have seen how some of his clients reacted.

According to a study conducted by nobully.org, 30% of students worldwide suffer from bullying. One of the problems is the silence of those people who, still knowing, do nothing.

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Burger King’s marketing action at the end of the movie “IT”

Burger King’s marketing action charges against McDonald’s at the end of the movie “IT”.

“IT”, the new version of the movie starring by the clown Pennywise is rampaging at the box office. At the moment it has already become the highest grossing horror film in the United States. In addition, the adaptation of the popular novel of Stephen King is being everything a lode for the brands. There are many brands who have made original advertising campaigns like this one in Sydney.

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