Sainsbury’s commercial explains the origin of Santa Claus with “Nicholas the Sweep”
Gradually the big brands are releasing their Christmas campaigns. Now it is the turn of Sainsbury’s. The second supermarket chain in the United Kingdom, always in hard conflict with John Lewis, launches its Christmas campaign. After achieving (for us) the best Christmas ad of 2017: “Every bit of Christmas”, below its level last year with “Big Night”.
Now they remake their imaginary to launch a more similar announcement in tone and form to that fantastic history of the First World War, in which they recreated the famous truce between British and German in the trenches.