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The Coca-Cola Commercial encourages us to waste less with “Let’s live more returnable”

“Let’s live more returnable” It is the last Coca-Cola commercial that encourages us to be more sustainable by returning waste.

In the telling, advertising agency we love the advertising campaigns carried out in Argentina. There is a lot of talent and creativity in the country, qualities that are rewarded year after year at the Cannes Advertising Festival. And more particularly, the creative department of Coca-Cola that has been providing great advertising campaigns for years.

So we remember the fantastic “Being Parents” where they explained the ups and downs of a couple and their first child. They have also had time to claim with “You had to be born here.”

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The Best Coca-Cola vs Pepsi commercials

Best Coca-Cola vs Pepsi Commercials

We analyze the century-old rivalry between Coca-Cola and Pepsi through its advertising campaigns.

Coca-Cola and Pepsi have been battling for control of the territories for more than 100 years. A story that began in 1886 when Dr. John Stith Pemberton invented a syrup in Atlanta called Coca-Cola. Only eight years later, Pepsi came into being, created by Caleb Bradham, another pharmacist based in New Bern, North Carolina.

With large investments in advertising and a powerful distribution network, Pepsi became the favorite beverage in the United States. Coca-Cola did not stay behind and began to counterattack to regain market share. A battle that peaked in 1975 when Pepsi launched the “Pepsi Challenge” and won Coca-Cola in a blind taste test.

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Coca-Cola Offside: Sports journalism and women

Coca-Cola Offside is an initiative in the United Arab Emirates to reclaim the role of women in sports journalism.

In the Middle East, an authentic revolution is taking place. Young women push hard to change customs rooted in the Arab countries, traditionally male chauvinist. This opening of society, pushed by the demand of the new generations is breaking all kinds of barriers. The brands want to be well positioned for when the new generations embrace change. Audi recently reminded us that women could already drive in Saudi Arabia. And Coca-Cola wanted to claim sports journalism.

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The Coca-Cola commercial to celebrate Premier League sponsorship

Coca-Cola celebrates the sponsorship of the Premier League with a tribute to all hobbies.

Coca-Cola has reached an agreement with the Premier League to be the main sponsor. For three years, the company will seek to boost the brand’s growth as well as amplify the audience of its healthiest brands: Diet Coke and Zero Sugar.

To celebrate he has made a campaign to honor all the hobbies of the Premier League. “Where Everyone Plays”, tells the story of the fans; from employees of clubs to real spectators, and how they live those situations in which they express their passion for their team.

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The beautiful Coca-Cola Commercial: “Together is Beautiful”

The Coca-Cola commercial celebrates diversity with a beautiful animation movie: “Together is Beautiful”

The ads of Coca-Cola do not usually leave indifferent. They are usually cut by the same way, but have the ability to continue surprising us. This is the case of “Together is Beautiful”, the last Coca-Cola commercial to celebrate diversity.

The commercial was aired during the Super Bowl break (you can see the best ads here). While millions of friends, families and rivals were gathered watching the game, Coca-Cola launched a commercial to remember that the differences are always beautiful.

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The Coca-Cola Christmas ad recovers its legendary truck

The Coca-Cola Christmas ad is a tribute to the 1995 announcement.

Coca-Cola could not miss Christmas ads. The American brand was a pioneer in its day in what Christmas ads are concerned, but they were different times. Each year they have continued to show ads for these dates but always under a classic style that has been outdated. Even more if brands such as John Lewis or Sainsbury’s have gone a step further by applying Storytelling to their Christmas campaigns.

But for this occasion, Coca-Cola has decided to recover the legendary ad of 1995. At that time, the spots were only broadcasted in prime time on television. So if you had a lot of money you could be the center of attention for all consumers. Coca-Cola decided to spend a million in production to make the Christmas ads of the trucks.

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Top5: The best advertising ads for Coca-Cola

We reviewed the five best Coca-Cola commercials throughout its history.

John Pemberton couldn’t think when he devised a medicinal drink in 1886 that would become the most consumed soft drink in the world. And even less than after placing a first ad in the Atlanta Journal would become an example to follow by the big brands throughout history.

“Delicious! Refreshing! Stimulating! Invigorating!”. Was the first Coca-Cola advertising ad in the newspaper, with no text or images, only the company’s motto at that time, and in 1889 they began hiring artists to design their advertisements.

Today we are going to try an (impossible) exercise to review the five best Coca-Cola commercials. A totally subjective list that we encourage you to complete with your contributions in the comments. Without further delay, we will see the five best Coca-Cola commercials.
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Festival Bottle, a Coca-Cola campaign to reconnect with Romanian Teens

Festival Bottle its the new Coca-Cola campaign to reconnect with Rumanian Teens on their ground.

Awareness about sugar consumption is a trend that is hurting corporate sugary drinks. More and more new generations choose with criteria those products and drinks that they use in their habitual diet.

Although the efforts of multinationals to eliminate sugar from their products while maintaining the flavor, it is true that the advertising made in all this time has contributed to associated they brand image to sugar.

Now all campaigns are aimed at regaining consumer confidence in their products. An example is the latest Coca-Cola campaign to reconnect with Rumanian Teens on their ground.

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Top5: The Best Street Marketing Actions

Best Street Marketing Actions

Advertising outside the conventional medium. In our top’s five… the best street marketing actions.

New terms have been created in the world of advertising and marketing thanks to globalization. Terms related to actions that become viral around the world bringing the brand to a huge number of consumers that otherwise would be impossible to do.

We talk about Ambient and Street Marketing, advertising actions that consist of carrying out non-conventional marketing strategies, outside the natural environment. In the case of Ambient Marketing, we proceed to transform urban elements to draw attention of the pedestrians. On the other side the Street Marketing interrupts the routine of the place where it is realized and it invites the pedestrians to participate in the same one.

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A Coca-Cola napkin holder for capturing photographs in 360 degrees

Coca-Cola creates a napkin holder for capturing photographs in 360 degrees.

We like the initiatives launched by the subsidiaries of the big brands in different countries. Always under a common communication but granting some creative freedom that allows to create original marketing actions. The examples of the Ikea advertising campaigns or the marketing actions of Nescafé are clear.

In this case we talk about an original initiative of Coca-Cola Spain by turning the typical napkin holder into a 360 degree camera with which you can connect via smartphone.

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TOP5: Best emotional advertising seen on TV

Best emotional advertising

The emotions are a powerful selling tool. We take a look at 5 best emotional advertising seen on TV.

When making an advertising campaign, appealing to emotions usually gives a great result to get the consumer empathize with the brand, product or service that wants to offer us.

When we are told a story involves emotion, our brain is activated in multiple parts showing a more intense activity. The studies corroborate that we usually forget the mere data but remember the stories that have moved us. Emotional advertising is one of the pillars in which you define the meaning of Storytelling to generate empathy for the consumer.

Like motivational advertising campaigns, if done correctly has a double effect, the consumers are identified with history and therefore linked to the brand thanks to the activation of mirror neurons in the individual as part of neuromarketing.

Let’s take a look to the 5 best emotional advertising seen on TV.

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TOP 5: Best Motivational TV advertisements

Best Motivational TV advertisements

Motivational stories to sell. We make a top 5 of the most motivational TV Advertisements that they are going to thrill you.

Most of the motivationals TV advertisements are made when a big sports events comes like the Olympic games or Football World Cup. Making an inspiration advertising campaign it’s not easy but it gets a double effect if works well. You sell your product and the customers are identified with your brand. Win-Win.

These are our top 5 of the best motivational TV advertisements!

 

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