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Superhero Parents, a Delta’s viral campaign

Superhero Parents is Delta’s viral campaign to make children believe that their parents are superheroes.

We like this viral campaign from Delta called “Superhero Parents”. They have taken for granted the fact that children believe that their parents are superheroes and have made them believe that it is so.

Delta is a brand of Israeli clothing for children very popular in the Hebrew country. And for their latest advertising campaign they have decided to conduct a viral campaign using the hidden camera. A technique that has given such good results in other viral campaigns such as Spider-man.

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