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Great Female Graphic Designers: April Greiman

Great Females Graphic Designers: April Greiman

Great Female Graphic Designers: April Greiman

We review the history of April Greiman, a pioneer of computer graphic design in the late 70s.

In the telling advertising agency we are passionate about knowing the history of the great female graphic designers of history. They are personalities that greatly influenced the vision we have today of advertising. Artists such as Susan Kare, Paula Scher or Deborah Sussman have contributed to the world of graphic design starting from a time when women were a minority. Many were contemporaries and had collaborated with big names in the industry such as Paul Rand, Walter Landor or Chermayeff.

Today we are going to review the life of April Greiman, pioneer American designer of Graphic Design by computer at the end of the 70s.

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Great Female Graphic Designers of History

Great Female Graphic Designers of History

Great Female Graphic Designers of History

A guide of the great female graphic designers of our time: their stories, works and designs.

In Telling, advertising agency we like to remember and honor the great artists of our profession. We have analyzed the history of the great graphic designers of history, as well as great typographers such as Adrian Frutiger or animators such as Hayao Miyazaki.

But … what about women? All these personalities come from a time when male domination was palpable at all levels. An era where graphic designers did better than men but did not even have the space evenly distributed. The men had large offices with windows and they had to work in cubicles.

In the Telling advertising agency we have started a series of reports about the great graphic designers of history. We will meet Susan Kare, Deborah Sussman, Paula Scher, April Greiman and many more that we will update with the passage of time. A tribute to women who marked a before and after in the world of graphic design, advertising and marketing. Then we leave the links to know all the stories of the great graphic designers.

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Women pioneers in advertising and marketing

The Women pioneers in advertising and marketing

Women pioneers in advertising and marketing

Women, marketing and advertising: remembering the pioneers of the industry

If anyone is asked about how he imagines the principle of advertising and marketing, he will probably respond with a fairly prototypical image, very similar to the one that has at the beginnings of journalism. He will think in some room about the writing of an old newspaper, full of men dressed in clothes from the 30s or 40s (and surely some would imagine it with a hat), pounding typewriters and smoking like carters, cigar after cigar while they fill everything with smoke and have brilliant ideas at the touch of inspiration. Maybe the image has background sound phones that sound and look more of the 60s or 50s, if the respondent has seen some of the deliveries of the influential tv show Mad Men.

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Paula Scher

Great Females Graphic Designers: Paula Scher

Paula Scher

We review the history of the Great Female Graphic Designers: Paula Scher.

With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to talent and work it was possible to find a place in an era where men were the big names in the world of Graphic Design and Advertising.

Today we are going to review the life and work of Paula Scher. The great graphic designer of the 90s in the United States and one of the most relevant figures of graphic design of the last four decades.

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Great Female Graphic Designers: Susan Kare

Great Females Graphic Designers: Susan Kare

Great Female Graphic Designers: Susan Kare

We review the history of the Great Female Graphic Designers: Susan Kare.

In telling advertising agency we love to review the history of the great figures of advertising, graphic design and typography. Everything related to a world that we are passionate about. In fact, if we are here now it is thanks to those people who dared to do something different and think in an uncommon way to inspire us.

They are great artists who, unfortunately, will not stand out in any art gallery nor will people remember them. But his work has been present in the day to day of millions of people, in those details that are not seen and those things that are not given importance. Great male designers like Massimo Vignelli, Paul Rand, Saul Bass, Ivan Chermayeff & Tom Geismar, Walter Landor or Herb Lubalin. Great illustrators like Drew Struzan or Greg Martin. And great typographers like Adrian Frutiger.

We have reviewed the history of all of them but … what about women? In a time when male domination was palpable at all levels, great artists excelled in a world dominated by men. And after this dramatic introduction (XD) we give way to the review of the great female graphic designers of history: Today, Susan Kare, the designer of the icons and typography of the first Macintosh.

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