“Alphabet of Summer”, the colorful advertising campaign of Havaianas

The advertising campaign of Havaianas captures the essence of Brazil with “The Alphabet of Summer.

Havaianas advertising campaigns are always cheerful and colorful. The famous flip flops are a classic for summer and the company tries to capture those moments of beach and joy with friends.

For their latest advertising campaign they have proposed to explain to the world the spirit of Brazil. But Brazil is so rich and full of nuances that it is impossible to describe it only with an image or a word.

Read more