“The Focus” is Heineken’s latest campaign in which he encourages us to stare at Andrea Pirlo.
Heineken has been sponsoring the Champions League for over 20 years. And during all this time he has left us memorable advertising campaigns.
Examples such as the first viral campaign, hidden camera jokes or the participation of soccer players have accompanied us throughout this time.
Although every year it is more complicated to innovate, the Dutch brand manages to overcome and present new creative proposals. The last one is called “The Focus” in which it invites us to stare at Andrea Pirlo.