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Muebles de Ikea para discapacitados

Ikea furniture is now more accessible for people with disabilities

Ikea has developed some accessories to make its furniture more accessible to people with disabilities.

Since it was founded in 1943 in Småland, Ikea has always defended the same philosophy. “Create a better day by day for most people. Offering a good, functional and affordable home products. “ A philosophy that has earned them to become a benchmark around the world when it comes to decorating your home.

Now, the brand makes Ikea furniture more accessible to people with disabilities, has joined with the NGO Milbat and Access Israel to develop accessories that help existing furniture to be more accessible.

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Kama Sutra de Ikea

The Kama Sutra of Ikea to achieve the greatest satisfaction in your bedroom

The Ikea Kama Sutra arrives, a guide to achieve the greatest satisfaction in your bedroom.

How to meet the needs of people in the bedroom? That is the question that has been asked in IKEA USA, how they can improve our satisfaction in the bedroom. And the result has been a campaign where nothing is what it seems, a guide to the best positions in the bed: the Ikea Kama Sutra arrives.

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Cortinas de Ikea anticontaminantes

The Ikea curtains that purify the air

The Ikea curtains purify the air thanks to a technology that breaks down the polluting airs.

Air pollution has become one of the greatest risks to our health. According to OMS, one in eight people dies from diseases caused by this problem.
And the problem is not the air we breathe outside the home, in some places pollution can be up to five times greater inside our house.

To mitigate this problem, Ikea has created curtains that help purify the air. A team of engineers, specialists and designers have created a technology that allows us to break down the most common air pollutants in our home, such as odors or formaldehyde.

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The Ikea nightclub where, instead of dancing, you will fall asleep

Ikea has created a nightclub done instead of dancing, you will fall asleep.

We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like “Insomnie Tweets” where they gave mattresses to all those who suffered from insomnia. We’ve also seen Ikea ads that help you sleep better. Now they return to the charge turning the concept of partying with friends.

The campaign is titled “Tonight is to sleep” and shows us what a party would be like in a nightclub. And the Ikea nightclub has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.

According to Laurent Tiersen, Marketing Manager of the brand in the UK “Frequently the modern lifestyle leads us to deny or ignore the importance of a good night’s sleep.”

Via | Reason Why

 

Ikea’s Christmas ad: “We are meant to change”

Ikea kicks off the Christmas ads with a funny story titled: “We are meant to change”.

It is inevitable, every year Christmas progresses more. The marketing department stores integrate Black Friday as the starting period for Christmas shopping and all this anticipates marketing campaigns.

But in the telling, advertising agency we are to tell you about creative ads and this is one of them. Ikea’s christmas ad is titled “We are meant to change” and tells us a little story that happens in Ikea elevators.

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“Lamp”, the second part of the most famous Ikea’s ad

Ikea releases the second part of one of his most famous ads: “Lamp”.

One of the most celebrated announcements of Ikea was that famous “Lamp”.An ad that premiered more than 16 years ago and won many awards, including the best ad of the year and numerous lions at the Cannes Festival and of course, the n.1 position of the special “Best Ikea ads” we made in our blog.

Created by the agency Crispin Porter + Bogusky and under the direction of Spike Jonze, the advertisement explained the story of an old desk lamp that was discarded by a new Ikea. The advertising campaign was advanced in time thanks to a background storytelling where, thanks to music and melancholy images, we came to empathize with the lamp. A communion that broke in the last sentence when the actor Jonas Fornander broke the fourth wall in the middle of the rain with a spectacular claim:“Many of you feel bad for this lamp. That is because you are crazy. This lamp has no feelings. And the new one is much better.”. The ad is below.

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The funny Ikea advertising campaign: Ghosts

The funny Ikea advertising campaign and the ghosts that prefer the sheets and curtains of the Swedish brand.

Ikea launched an advertising campaign called “The Wonderful Everyday”. The campaign includes different commercials where daily situations are narrated. They are funny and endearing stories that revolve around the products of the Swedish brand.

The latest Ikea advertising campaign presents its gamma of home textiles. From curtains to sheets, through covers and carpets. The new prints take all the prominence for the Spring collection and gives us the possibility of giving an original touch to the home decoration.

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Anuncio gráfico de Ikea

Ikea Wants You to Pee on This Ad

Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib.

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on.

Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits.

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'Cook This Page' de Ikea

‘Cook this page’ by Ikea, great posters with recipes for cooking

Cook this page by Ikea is a great initiative to help you cook. Through posters with instructions to put everything in the oven.

We like IKEA initiatives in marketing and advertising in different countries. The Swedish brand gives creative agencies total freedom to carry out creative and original marketing actions.

This is the case of the last action in Toronto. Cook this page by Ikea wants to help us cook new products in a different way. A great idea translated in a very visual posters where we can place the products and then put them in the oven.

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Campaña contra el insomnio de Ikea

‘Insomnie Tweets’: An Ikea Social Media campaign against insomnia

‘Insomnie Tweets’ is an Ikea Social Media campaign against insomnia among Twitter.

We liked this Ikea Social Media Campaign against insomnia in Twitter maked in Paris. Titled ‘Insomnie Tweets’ is a campaign against insomnia that rewards those who can not sleep with a new mattress. The campaign is curious and original.

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