The Ikea typography made with sofas aims to demonstrate the new sofa planning tool.
We’ve been saying for some time that Ikea is becoming one of the best advertisers. The total freedom granted to the different creative departments and advertising agencies provide memorable campaigns. Not only are you analyzing the best Ikea commercials, but also seeing the best marketing campaigns of the Swedish multinational.
Now from Ikea London they surprise us with the creation of a typography made with sofas: The “Soffa Sans”.