Famiglia Rana Kits: Create the perfect dish for Instagram

“Famiglia Rana Kits” have everything you need to create the perfect dish to upload to Instagram.

Instagram is the social network that has the most acceptance. The last semester grew by 23%. Much more than Facebook and Twitter, which did it by 3% and 2% respectively. And brands are starting to dominate the tool for their marketing campaigns. We remember actionas like Burger King’s Instagram campaign, or the products that Sonic’s foods chain creadte for instagram.

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Sonic restaurants designs milkshakes to be Instagrammed

Sonic’s fast food restaurant  created #SquareShakes the first product designed to be Instagrammed.

We live in an era where Millennials are changing the way we understand communication between brands and consumers. And is that when it comes to generating ideas and strategies to connect with them you have to take into account two factors.

One, the Millennials have established new status standards, they no longer buy material things but look for experiences that define them and can share in social networks with their followers.

Second, the platforms with the highest growth in the last 3 years have been Tumblr, Pinterest and Instagram, social networks where the pictures are the most important. Facebook and Twitter uses text for reflections.

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Cadillac Instagram Test Drive in Canada

Cadillac made an original Instagram Test Drive of its latest XT5 model on the streets of Montreal.

There are many brands that offer a Test Drive to test their vehicles. Mini performed an original marketing action with its original Mini Instadrive, an original configurator based on Instagram with interactive photographs.

Now the American automobile brand Cadillac has made an Instagram Test Drive in Canada to showcase its latest model to those who wish. To promote their latest XT5 model they walked the streets of Montreal with the address that marked the users in Instagram.

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