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The motivating ad for the Olympic Games: “Sport can change everything”

Motivador Anuncio para los JJOO de París 2024

The motivating ad for the Olympic Games prepares the Parisian capital for its edition of 2024.

The Olympic Games represent a before and after for the world in general. The athletes, who look forward to this moment to show that they are the best, the participating countries, that proudly wear the benefits of their lands and the host cities, which have enhanced their image worldwide.

Obviously, brands are not going to miss the opportunity to give us new and original advertising campaigns. A showcase of such magnitude is well worth it. And we started to have some examples preparing the ground.

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The spectacular animation of the BBC for the Olympic Games

The spectacular animation of the BBC Sport for the Olympic Winter Games in Pyeongchang.

The Olympic Games arrive and the sponsoring brands begin to release their advertising campaigns. They do not usually have the same reputation as the Olympic Games but the world of winter sports moves audiences that interest big brands. P&G has already made another of its spectacular campaigns with “Thank You, Mom” and brands are starting to release their advertising campaigns.

One of them is BBC Sport; they have created a spectacular animation to publicize the broadcast of the Winter Olympics.

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“Thank you, mom” the new P&G ad for the Winter Olympics

The new P&G ad titled “Thank You, Mom” follows its previous advertising campaigns for the Olympic Games.

It seems like it was an eternity when in June 2012 P&G launched one of the best commercials in history. The multinational Procter & Gamble managed to be one of the sponsors of the COI and went on to carry out advertising campaigns in the different editions of the Olympic Games.

Thus, with “Thank You, Mom” one of the best commercials for the Olympic Games in London 2012 was conceived; a very powerful storytelling, an impeccable performance and a moving music. It is composed from a Ludovico Eudiani still unknown to the general public.

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