John Lewis’s advert is titled “Give A Little Love” and is made by various animators.
In a globalized world, what was once an event expected only in the UK has now become a global phenomenon. It didn’t take long for John Lewis’s commercials to go viral and be seen around the world. Each year has marked the starting of the Christmas campaign.
But in a globalized world, other brands also want their dose of prominence. That is why each year the Christmas adverts are released even before, so that consumers can share it without being overshadowed by others. The christmas adverts for Lego, Amazon and Coca-Cola have already been released, and today it is the turn of the John Lewis Christmas advert.