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The origins of the Nike logo and its slogan “Just Do It”

Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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