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Caterpillar’s giant Pac-Man with his excavator

Pac-Man gigante de Caterpillar

Caterpillar’s giant Pac-Man is a tribute to the 40th anniversary of the popular video game.

Pac-Man is celebrating its anniversary. The popular video game created by Toru Iwatani in Namco turns 40. A true global phenomenon since it was launched on the market, reaching the Guinness record as the most successful arcade of all time.

The tributes are happening and one of the ones we liked the most is the one created by Caterpillar and its excavating machines. A giant board created expressly to play with augmented reality.

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North Face campaign encourages us to restart our lives

Campaña North Face | Reset Normal

“Reset Normal” es la nueva campaña de The North Face que nos anima a “reiniciar” nuestras vidas

La irrupción de la pandemia, la posterior vuelta a la normalidad y la llegada de la nueva ola ha supuesto un traspiés para todos. Muchos sentimos que nuestras vidas están en pausa, que no podemos hacer muchos planes ni predicciones. Hemos ido superando distintas fases, la del confinamiento, la desescalada y la vuelta a una rutina que no volverá a ser la de antes.

Aunque muchas marcas nos animan a tirar para adelante, la verdad es que el día a día se siente extraño. Es por eso que North Face nos animar a “reiniciarnos” y explorar nuevos caminos, metafóricamente y literalmente hablando.

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Kit Kat gives her slogan a break for the brand’s 85th anniversary

Kit Kat da un descanso a su eslogan

Kit Kat takes a break from its slogan “Have a Break, have a Kit Kat” for the 85th anniversary of the brand.

Kit Kat’s slogan is one of the oldest in the history of advertising. At the telling advertising agency we did a special report on the origin of the Kit Kat slogan. The chocolate bar created by the Rowentree company in the 20s in York is one of the most popular in the world thanks to its slogan.

Now, for the 85th anniversary of the brand, they want to take a break from their slogan to propose an alternative one.

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Lego Art, the creative Lego experience to decorate our houses

Lego Art

Lego Art offers us a new way to relax as we decorate our homes.

Lego carries its entire history offering ways to stimulate our minds and enhance creativity and imagination. It was consolidated as a children’s reference thanks to its popular sets that each year were expanding and improving. The advent of digitization forced them to reinvent themselves, but they never lagged behind. Lego’s marketing and social media strategy gave them the chance to get to know their new consumers better, while consolidating lifelong consumers, now parents.

New lines of famous license-based products like Star Wars, Harry Potter, or Marvel and the creation of animated movies based on the brand’s popular characters helped cement Lego as a featured entertainment product. Now, the Danish brand proposes a more adult-oriented step: Lego Art.

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The beautiful story of A-ha and Volkswagen in “Partners in reinvention”

A-ha and Volkswagen | Partners in reinvention

“Partners in reinvention” is the beautiful story of the popular A-ha group told by Volkswagen.

Car brands are clear that the road to electrifying cars has started and is unstoppable. Little by little the models that are launched have their alternative in electric format or have given up on their gasoline versions.

The most iconic cars in turn are making the transition to more sustainable models, and the brands are sparing no resources when it comes to advertising campaigns. This is the case of Volkswagen, which tells us in a beautiful story how the popular Norwegian group A-ha has evolved after its everlasting hit “Take on me” burst the charts around the world and defined a generation.

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The consecration of esports in advertising

Consagración de los eSports en la publicidad

The figures in the latest live events bluntly close any doubt about eSports.

eSports are already a reality. And they have burst into force to change the rules of advertising and marketing. The latest events related to video games have yielded some dizzying numbers that all brands must take into account.

The Fortnite World Cup held in New York, the FIFA eWorld Cup in London and the famous EVO in Las Vegas are the standards of the new fashion trend. The eSports arrive strongly and brands must take advantage of their popularity to reach a young and very prepared audience.

In his day we talked about how eSports can be an opportunity for brands and how Fortnite is a turning point in advertising and marketing. Now we are going to see their evolution and how they are breaking audience records.

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“The Focus”: Heineken encourages us to stare at Pirlo

The Focus - Heineken

“The Focus” is Heineken’s latest campaign in which he encourages us to stare at Andrea Pirlo.

Heineken has been sponsoring the Champions League for over 20 years. And during all this time he has left us memorable advertising campaigns.
Examples such as the first viral campaign, hidden camera jokes or the participation of soccer players have accompanied us throughout this time.

Although every year it is more complicated to innovate, the Dutch brand manages to overcome and present new creative proposals. The last one is called “The Focus” in which it invites us to stare at Andrea Pirlo.

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Go BKK by Nike: The original initiative to turn running into a game

Go BKK de Nike | Bangkok

Go BKK by Nike is an original initiative to turn running into a game where you can get products.

Thanks to the emergence of new technologies we have been able to see new ways of interacting with users. One of them is gamification in the world of marketing. Gamification is about becoming part of a game where you can get prizes and rewards. This is where brands must squeeze the brain to get loyalty and get us to follow the game.

One of these initiatives has been Go BKK by Nike which has been carried out in Bangkok as a test. To present their last shoe, they have distributed a series of beacons around the city that you must get. The more you get, the more rewards you will have.

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The enigmatic Porsche campaign for its new electric car

Electricity Talks, de Porsche

The Porsche campaign prepares us for the arrival of its electric model.

Automobile brands knows that the future is electric. They are already moving to launch their most iconic cars in electric format and many plan to have their entire electrified fleet a few years away. The Tesla effect has had an effect and the Elon Musk company has acted as a changing agent in the industry. Do not miss the fantastic article that we dedicate to the marketing and advertising strategy of Tesla to understand the reason for its success.

Well, brands like Nissan, Renault, BMW, Hyundai / KIA, Peugeot, Citroen and Opel already have most of the electric models and the remaining brands plan to have the entire fleet by 2025. Although they still have a high price and do not have many recharging points, the manufacturers have initiated the change.

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“Jetlag Social Club”, is the Aire France app to take advantage of the Jetlag

Jetlag Social Club de Air France

“Jetlag Social Club” is an initiative of the airline Air France-KLM to take advantage of Jetlag.

The Jetlag, also known as the syndrome of rapid change of time zone or how it can ruin a vacation. There are many people who suffer the Jetlag when they go on vacation. The time change of the destination country plays tricks on a high number of travelers by altering its internal clock.

With the passing of days, your body becomes accustomed to adapt to the new reality. During these days there are people who have a really bad time. For them, the French airline Air France-KLM has launched the “Jetlag Social Club”, an app to help us overcome this transit.

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“The Runaway Pub” rewards your running kilometers for beers

The RunaWay Pub de New Balance

New Balance has opened “The Runaway Pub”, a pub where you can exchange your kilometers of running for beers.

Sports brands are increasingly trying to surprise their consumers with original actions. The sports marketing sector is very competent and stand out with an attractive idea is increasingly complicated. Although, there are actions that surprise us with the fantastic case of RunTour and its incentive in discounts if you advanced someone in the race.

Now, New Balance in collaboration with Strava has opened its first pub where you can redeem your kilometers of running for beers. We present “The Runaway Pub”.

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The Sony Walkman celebrates 40 years reviewing its history

Sony Walkman celebra 40 años

The Sony Walkman celebrates 40 years of innovation.

Before Apple and Samsung, the technology was dominated by other companies. An era where hardware predominated over software, and companies fought to bring to the market the most innovative product possible. Thus, their competence made them evolve in order to reach the technological products we have now, where software dominates before hardware. Along the way have been overshadowed brands such as Panasonic, Sanyo, Phillips and Sony in favor of new players such as Apple, Samsung or Xiaomi.

One of these iconic and revolutionary products was the Sony Walkman. Its impact is only comparable to that of the iPhone in the smartphone sector. Now, the Walkman turns 40 with a nostalgic video of the popular Japanese gadget.

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Ikea typography made with sofas: “Soffa Sans”

Tipografia de Ikea | Soffa Sans

The Ikea typography made with sofas aims to demonstrate the new sofa planning tool.

We’ve been saying for some time that Ikea is becoming one of the best advertisers. The total freedom granted to the different creative departments and advertising agencies provide memorable campaigns. Not only are you analyzing the best Ikea commercials, but also seeing the best marketing campaigns of the Swedish multinational.

Now from Ikea London they surprise us with the creation of a typography made with sofas: The “Soffa Sans”.

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“Hashtags of Arts”, the campaign of the Museum of Fine Arts of Brazil

Hashtags of Arts connects new technologies and Social Media with Fine Arts.

Young people today spend more time than ever connected to social networks. Especially in Brazil, where it is considered the second most connected country after China. According to the consultancy Oliver Wyman, Brazilians spend an average of 3 hours and 56 minutes connected to social networks.

The same report points out that Cariocas are the ones who spend less time in a museum. So, how to increase attendance and make interesting the visit to the Museum of Fine Arts of Rio de Janeiro? Uniting the two disciplines with “Hashtags of Art”.

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Tramontina and Spotify team up to discover the flavors of music

The brand of kitchen Tramontina and Spotify team up to discover the flavors of music.

Music is an element that accompanies us in practically our entire life. There are times when we have it more present and others that less, but it always connects us with some lived moment, with some emotion or with some disconnection.

But have you stopped to think what your favorite song would like? This is what the kitchen utensils brand Tramontina and Spotify has done.

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