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Acción de Le DrugStore Parisien

The original Le Drugstore Parisien campaign to attract customers to your store

/0 Comments/in Guerrilla, Marketing /by telling things

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This original campaign of Le Drugstore Parisien has attracted customers to the store at zero cost.

We love simple and effective ideas. Many times you do not have to squeeze much brain to create a campaign that serves brands. Just look at the details we live every day to tie the knots and create an effective campaign at zero cost. This is the case of Le Drugstore Parisien’s original action to attract customers to its store.

Paris is one of the most visited capitals in the world and therefore has a ratio of stores higher than any other city. Under this scenario, it is very difficult to highlight, especially if you are a small store unknown to most people.

Acción de Quesos Laive - Persecución a la italiana

An original action of Branded Content from Laive Cheese

/0 Comments/in Branded Content, Marketing /by telling things

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An original action of Branded Content delivers parmesan cheese for free at your home.

It’s wellknown that Italian food is one of the most preferred in the whole world. Italians have been able to export their culture through culinary art: Pizzas, pasta and lasagna are some of the most outstanding products, each with its corresponding varieties. And it is almost mandatory to add parmesan cheese to the dishes as it gives a new world of flavors.

That is why we have liked this action of Cheese Laive to make known its product in Lima. According to Christian Caldewll, McCann’s creative:“We realized that many people complained when they asked for Italian food, they got less Parmesan cheese, and we saw a good opportunity to do an original sampling action.”

El Louvre y Airbnb sortean una noche en el museo

Spend a night in the Louvre Museum with Airbnb

/0 Comments/in Marketing, Publicidad Viral /by telling things

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The Louvre and Airbnb launched a contest where the winner can spend a night in the museum.

The Louvre Museum celebrates the 30th anniversary of the construction of its iconic glass pyramid. To celebrate, he has made an original contest in collaboration with Airbnb. The winner can spend a night in the famous museum.

It has been 30 years since architect Ieoh Ming Pei designed the Louvre’s glass pyramid. A work that has become an icon for France, standing at the height of the Eiffel Tower or the cathedral of Notre Dame.

Historia de Mercedes-Benz: The Journey that changed everything

Mercedes-Benz history: The Journey that changed everything

/0 Comments/in Advertising, Marketing /by telling things

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“The Journey that changed everything” tells us a very important part of the history of Mercedes-Benz.

For a long time, having a Mercedes-Benz car was something completely aspirational. Many people wanted it, but very few could afford it. Having a Mercedes was synonymous with status, luxury, power. A label with which the brand has always felt comfortable and has known how to play their cards by taking models each more spectacular, in design, performance and price.

Everything changed when they realized that their target audience was greater and that many were starting to die. They should start targeting a younger audience to expand target if they wanted to survive. Thus, they began little by little to change their advertising campaigns, doing funny marketing actions in Zurich, or winks to the community as the Mercedes commercial based on Stranger Things.

Muebles de Ikea para discapacitados

Ikea furniture is now more accessible for people with disabilities

/0 Comments/in Best Ikea Advertising Campaign, Marketing /by telling things

Ikea has developed some accessories to make its furniture more accessible to people with disabilities.

Since it was founded in 1943 in Småland, Ikea has always defended the same philosophy. “Create a better day by day for most people. Offering a good, functional and affordable home products. “ A philosophy that has earned them to become a benchmark around the world when it comes to decorating your home.

Now, the brand makes Ikea furniture more accessible to people with disabilities, has joined with the NGO Milbat and Access Israel to develop accessories that help existing furniture to be more accessible.

Burger King quema la publicidad de McDonald's

Burger King burns McDonald’s advertising with this app

/0 Comments/in Advertising, Best Burger King Commercials, Publicidad Viral /by telling things

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Burger King burns McDonald’s advertising with this Augmented Reality campaign.

Burger King and McDonalds continue their advertising war. Well, better said is Burger King who is continually campaigning against McDonald’s. A double-edged strategy, because although it may report visits and repercussions, being continuously watching your rival has its negative points. One that you are giving free publicity, the other is that you base your communication on attacks to the rival and that, in the end, it’s not useless.

That does not mean that consumers benefit from this strategy and advertisers sit down to enjoy their wildest ideas. One of these great ideas has come up in the department of Burger King Brazil: An app with which you can burn the advertising of McDonald’s to take you a free Whooper.

Disco de National Geographic

The peculiar record of National Geographic with the sounds of the ocean

/0 Comments/in Marketing, Nuevos Soportes /by telling things

“Sounds of Future Ocean” is the peculiar record of National Geographic with the sounds of the oceans.

National Geographic wanted to celebrate World Water Day by alerting us about the future of our seas. And they do it with taking out a disc that reproduces the sounds of the future oceans. An album that can be found on digital platforms such as Spotify, Deezer, Tidal and Apple Music.

Trival Pursuit Hotel

The Trivial Pursuit hotel where you pay by answering questions

/0 Comments/in Marketing /by telling things

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In the original hotel of Trivial Pursuit you must pay by answering questions of the popular game.

¿Un hotel inspirado en Trivial Pursuit? Si, existe y está en Moscú. With this campaign, Hasbro wants to reactivate the popular game that has been with us for more than 30 years. And that was in 1979 when Scott Abbot, sports editor of the Canadian Press newspaper; and Chris Haney, photographer of the Montreal Gazette magazine, developed the idea of the game that would be launched two years later.

Best Coca-Cola vs Pepsi Commercials

The Best Coca-Cola vs Pepsi commercials

/0 Comments/in Advertising, Histórico, Marketing /by telling things

We analyze the century-old rivalry between Coca-Cola and Pepsi through its advertising campaigns.

Coca-Cola and Pepsi have been battling for control of the territories for more than 100 years. A story that began in 1886 when Dr. John Stith Pemberton invented a syrup in Atlanta called Coca-Cola. Only eight years later, Pepsi came into being, created by Caleb Bradham, another pharmacist based in New Bern, North Carolina.

With large investments in advertising and a powerful distribution network, Pepsi became the favorite beverage in the United States. Coca-Cola did not stay behind and began to counterattack to regain market share. A battle that peaked in 1975 when Pepsi launched the “Pepsi Challenge” and won Coca-Cola in a blind taste test.

Anuncio de Kondomeriet

The suggestive Kondomeriet commercial, an erotic products store

/0 Comments/in Advertising, Marketing /by telling things

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The Kondomeriet commercial is a suggestive succession of foodporn images.

The most important sex shop in Norway turns 30. 30 years of worship of pleasure, disobedience and innovations in the art of sex enjoyed by Norwegians. And they wanted to celebrate the anniversary in a very special way.

The Kondomeriet commercial is an ode to #FoodPorn, the popular Instagram hashtag when we refer to a meal that, as good as it is, is pornographic.

Anuncios Machistas de Budweiser

Budweiser sexist ads redesigned for Women’s Day

/0 Comments/in Advertising, Marketing /by telling things

Budweiser sexist ads have been redesigned to mark Women’s Day.

Advertising has always been a true reflection of society. In it we can shed as it was lived in times past. Striking is the ads of the 50s and 60s where a society was represented where the woman was the housewife and the one that should serve the man.

With the passage of time this type of advertising has done more harm than good, as it has taken root in the collective thinking of society. The machismo that was established in the next generation is one of the great scourges to be eradicated. And the current advertising is already beginning to point in that direction: An egalitarian society where nobody is above others.

Kama Sutra de Ikea

The Kama Sutra of Ikea to achieve the greatest satisfaction in your bedroom

/0 Comments/in Advertising, Best Ikea Advertising Campaign, Marketing /by telling things

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The Ikea Kama Sutra arrives, a guide to achieve the greatest satisfaction in your bedroom.

How to meet the needs of people in the bedroom? That is the question that has been asked in IKEA USA, how they can improve our satisfaction in the bedroom. And the result has been a campaign where nothing is what it seems, a guide to the best positions in the bed: the Ikea Kama Sutra arrives.

Coca-Cola Offside

Coca-Cola Offside: Sports journalism and women

/0 Comments/in Marketing /by telling things

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Coca-Cola Offside is an initiative in the United Arab Emirates to reclaim the role of women in sports journalism.

In the Middle East, an authentic revolution is taking place. Young women push hard to change customs rooted in the Arab countries, traditionally male chauvinist. This opening of society, pushed by the demand of the new generations is breaking all kinds of barriers. The brands want to be well positioned for when the new generations embrace change. Audi recently reminded us that women could already drive in Saudi Arabia. And Coca-Cola wanted to claim sports journalism.

Best Adidas Commercials

TOP5: Adidas best commercials

/0 Comments/in Advertising, Marketing, TV ads /by telling things

Advertising history. We reviewed the five best Adidas commercials throughout its history.

The history of Adidas has been defined as an authentic family soap opera. In his day we reviewed the story of Adolf and Rudolf Dassler in our article “Adidas vs. Puma, the story of two brothers confronted”; in the 40s the rivalry between brothers caused the split of Rudolf Dassler that led to the creation of the Puma brand.

After many family disputes between brothers, children and nephews, the Adidas house was bought in 1990 by Bernard Tapie, French businessman and former president of Olympique de Marseille for 243 million euros.Two years later, bankruptcy came to them. Nike took advantage of the situation to break into the European market with aggressive marketing campaigns. The hiring of world-class players was ahead of its time and gave us some of the best ads in history: “Good vs Evil” and “Airport”.

Cortinas de Ikea anticontaminantes

The Ikea curtains that purify the air

/0 Comments/in Best Ikea Advertising Campaign, Marketing, Nuevos Soportes /by telling things

The Ikea curtains purify the air thanks to a technology that breaks down the polluting airs.

Air pollution has become one of the greatest risks to our health. According to OMS, one in eight people dies from diseases caused by this problem.
And the problem is not the air we breathe outside the home, in some places pollution can be up to five times greater inside our house.

To mitigate this problem, Ikea has created curtains that help purify the air. A team of engineers, specialists and designers have created a technology that allows us to break down the most common air pollutants in our home, such as odors or formaldehyde.