Salla, the coldest town in Finland, presents its candidacy for the Olympics to raise awareness about climate change.
At the telling advertising agency we love this type of advertising campaign. To promote the product they use the tools provided by the internet to make their content viral, and for this, any crazy and well-executed idea is welcome.
This is the case of the advertising campaign to promote Salla, a town in Finland and incidentally raise awareness about climate change. Salla is a town of 3,500 inhabitants located in Lapland, Finland. It is one of the coldest towns in Finland, with temperatures that reach -17ºC in winter to 19ºC in summer. Well, they have just submitted a bid for the Olympics.