Posts

RunTour Thousand Winners

RunTour offers discounts depending on the people we takedown on a race

16 January 2019/0 Comments/in Marketing /by telling things

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‘Thousand Winners’, RunTour promote the race by offering discounts depending on the people we takedown.

When you think you’ve seen it all, there’s always an original idea to surprise you. This is the case of the promotion that RunTour has made of his race in the Czech Republic. An original and successful proposal to publicize your race’s circuit and increase participation in them.

RunTour organizes various amateur races in the Czech Republic. It is the second in popularity among the riders and wanted to increase the number of registered athletes and income to be able to aspire to assault the first position.

Ciberataque en la vida real | Hiscox

Hiscox shows us what a cyber attack would look like in real life

15 January 2019/0 Comments/in Marketing /by telling things

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The insurance company Hiscox shows us what a cyber attack in real life would be like with ‘Real World Hack’.

When we receive news of massive cyber attacks few times we are alarmed. We think that they are attacks aimed at large companies and our small business will not be affected. And it is not like that. In the UK, one in three businesses faces a cyber attack and do not know how to act when this happens.

The insurer Hiscox has wanted to show us with ‘Real World Hack’ what a cyber attack would be like in real life. The premise is clear, move the steps that hackers follow to control your business and ask for reward to unlock it.

Famiglia Rana Kit para Instagram

Famiglia Rana Kits: Create the perfect dish for Instagram

17 December 2018/0 Comments/in Social Networks /by telling things

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“Famiglia Rana Kits” have everything you need to create the perfect dish to upload to Instagram.

Instagram is the social network that has the most acceptance. The last semester grew by 23%. Much more than Facebook and Twitter, which did it by 3% and 2% respectively. And brands are starting to dominate the tool for their marketing campaigns. We remember actionas like Burger King’s Instagram campaign, or the products that Sonic’s foods chain creadte for instagram.

Lo mejor de YouTube Rewind

Best of 2018 in Youtube #YouTubeRewind

11 December 2018/0 Comments/in Marketing, Redes Sociales /by telling things

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#YouTubeRewind, The best of 2018 on YouTube is close to becoming the video with more dislikes of the platform.

A summary of 2018. What can go wrong? If only it is to recover the most relevant events of the year and make an attractive mashup. Well, the #YouTubeRewind video with the best of 2018 on YouTube is about to become the video with more dislikes of the platform.

YouTube wasn’t expected this negative publicity but it is true that they have chosen a somewhat peculiar format. And is that the #YouTubeRewind has always been characterized by using all the highlights of the year to make a video parodying these elements.A video that at first could be funny but after 8 years, the formula has been outdated.

Campaña de publicidad de McDonald's para la dislexia

McDonald’s advertising campaign to awareness about dyslexia

9 October 2018/0 Comments/in Advertising, Outdoor Advertising /by telling things

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The last McDonald’s advertising campaign in Sweden wants to awareness about the dyslexia.

It is to admire the commitment of the big brands to take advantage of any celebration to carry out communication campaigns. In this, both McDonald’s and Burger King are experts. Now, to commemorate the world day of dyslexia, McDonald’s has wanted to contribute its bit to awareness of this learning disorder. This disorder affects about 20% of the world’s population, and is rarely mentioned in the media.

Slogan de Nike: Just Do It

The origins of the Nike logo and its slogan “Just Do It”

18 September 2018/0 Comments/in Histórico, Marketing /by telling things

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

Publicidad de Budweiser - Tagwords

The original Budweiser advertising campaign: Tagwords

14 September 2018/0 Comments/in Advertising, Marketing, Nuevos Soportes /by telling things

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Budweiser’s latest advertising campaign proposes an original initiative.

Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.

And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed “Tagwords”, an original advertising campaign that encourages us to search for those images on Google.

Video de Seguridad de Turkish Airlines

The funny Turkish Airlines security video with Lego Movie characters

8 August 2018/0 Comments/in Marketing /by telling things

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The Turkish airline innovate again in its security video, starring the Lego Movie characters.

When it comes to catching a flight, many times we take a joke when they explain the safety instructions before taking off. Either by fatigue, by repetition or by having seen it many times represented outside the plane, we pay no attention.

And it really is very important, because if any anomaly occurs, it can become very dangerous when you ignore the rules. That is why the airlines are striving more and more to try to capture our attention to transmit that information. One of the first to innovate was Turkish Airlines and its popular security video with Zach King, best known for being the magician of visual effects in short videos.

Evolución de los coches de Hot Wheels

50 years of Hot Wheels Evolution

7 August 2018/0 Comments/in Histórico, Marketing /by telling things

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Hot Wheels turns 50 and we review all their designs throughout history.

Who has not ever had a Hot Wheels car? Who has not been playing hours with the famous loop or flying bridge? Few toys manage to evoke us to a specific time of our childhood. I remember how Santa Claus left me a capsule with which you could project with force any of your cars. I was hours and hours with that simple stroller. And that was Hot Wheels, they put the car, the limit was set by your imagination.

Well, the brand owned by Mattel turns 50 and does it in top form, overcoming the problems arising from the emergence of new technologies. Hot Wheels has understood, like Lego, that we have to adapt to the new times. They have been able to find their place creating video games, launching special editions with licenses such as Super Mario or Batman and collaborating with YouTubers to create impossible circuits.

Tienda de falsificaciones Diesel

The Diesel fake shop in New York

6 August 2018/0 Comments/in Ambient, Marketing, Viral Advertising /by telling things

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The popular clothing brand creates its own Diesel fake shop in New York.

In New York there is a street that is the paradise of fakes. Located between Chinatown and Little Italy, Canal Street is full of copies of clothes at a ridiculous price. The logos and name of the brands are delirious and the haggling as essential art before closing the purchase.

The brands see how their image is devalued with a product of poor quality. Few ways exist to combat this scourge, since they are very well organized organizations and achieve a level of replication that is almost exact for the piece.

Libro para niños que se ensucia | OMO

“Omo Book of Dirt”, The book for children that you can only read if you mess it up

2 August 2018/0 Comments/in Advertising, Marketing, Nuevos Soportes, Publicidad Viral /by telling things

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So that they go out to play more to the street, Omo’s detergent brand has created a book for children who can only read if they mess it up.

New technologies are putting many obstacles to children’s education. More and more children want to spend time in front of the screen before going to play in the park. Also it is true that the games are educational and that, as demonstrated, has benefits in the intellectual development of children. The problem comes when this balance between learning and playing is broken in favor of new technologies.

That’s why the Omo, a brand of detergents has created a book for children who can only read if they mess it up. With it they encourage the little ones to go out to the street to experiment, discover and play to know the stories that keep those white pages.

Publicidad de McDonald's en aeropuertos

“M”, a McDonald’s advertising campaign in airports

19 July 2018/0 Comments/in Marketing, Outdoor Advertising, Publicidad Exterior /by telling things

“M” is a minimalist McDonald’s advertising campaign in airports

When it’s time to travel, the previous moments we spent in an airport are of excitement and joy. And it is for us less, visiting a new country, living a new culture or knowing new landscapes is something that will be engraved forever in our brains. The quote “Travel is the only thing you buy that makes you richer” makes more sense than ever.

Being all new, our brain is more than ever exposed to all kinds of inputs. That’s why brands and advertising spaces in airports fight to capture the traveler’s attention. Thousands of people come and go every day, so the impact achieved is greater than any other advertising campaign.

Publicidad de Intermarché - The Taste of Colors

The funny Intermarché advert: “The taste of colors”

10 July 2018/0 Comments/in Advertising, Marketing /by telling things

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“The taste of colors” is the new funny Intermarché advert campaign.

Color is part of our lives and affects our state of mind. It has the ability to grant us a state of calm or to alter you in a negative way depending on the context.

We associate the colors in sight, but the truth is that these influence other aspects of our life. And is that we are able to make a prior idea of an object just by seeing its color.

Color also plays a decisive factor in the purchase process through neuromarketing. These are able to influence our decision to buy one product or another when presented in the supermarket shelf. And to demonstrate the importance of colors, Intermarché has made this funny advert campaign entitled “The taste of colors”.

Campaña de publicidad de Pantene | Wanitabesi

#Wanitabesi, a powerful Pantene’s advertising campaign

28 June 2018/0 Comments/in Advertising, Marketing, TV ads /by telling things

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The advertising campaign of Pantene talks about women who achieve what they propose despite the difficulties.

We loved the latest Pantene’s advertising campaign. One of the ads of the year, without a doubt. In it they tell us about the difficulties that all women have to achieve what they propose.

It’s been a long time since Pantene delighted us with an ad with these characteristics. And at that time, Dove’s ads were able to capture very well the essence of “real” women and the problems of society to delight us with brilliant advertising campaigns.

Audi’s ad celebrates that women can drive in Saudi Arabia

27 June 2018/0 Comments/in Advertising, Marketing, TV ads /by telling things

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“It’s time to open new doors” is the Audi’s ad that celebrates that women can drive in Saudi Arabia.

June 24 was a historic day in Saudi Arabia. For the first time women could get their driver’s license. From now on, it will not be illegal for women to drive around the country. A prohibition that existed since the 50s and that everyone has received with joy. And of course, car brands are already very happy with this goal.

Yes, it may seem very ridiculous that it is ILLEGAL for a woman to drive. Any advance towards a more equal society is to be grateful. Although they are thousands of years away from European societies and especially the Nordic ones.