“Dream Gap”: Barbie wants to end gender inequality

“Dream Gap” by Barbie is a project that wants to end gender inequality from a young age.

We like the turn that Mattel is making to its communication regarding its most popular brand: Barbie. She has listened to all those voices that criticized the promotion of inequality to establish themselves as standard-bearers of the feminist movement.

Now, to celebrate the International Day of the Girl, they have launched a new global advertising campaign. A project for us to reflect on the education we give our children and encourage respect for them.

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The Pictionary’s tv ad shows us how much fun it is to be wrong

The latest Pictionary’s tv ad titled ‘The Fish’ shows us how much fun it is to be wrong.

We liked Mattel’s latest advertising campaign to promote Pictionary. In the midst of digital games and the culture of immediacy, the charm of spending an afternoon together playing a board game is being lost.

And few board games more reflect the spirit of having a good time than the popular Pictionary. The famous board game created by Rob Angel in the 80s is still valid today.

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