McDonalds billboards placed in Canada show you the way with the “arches” of its logo.
We like McDonald’s outdoor advertising campaigns. It’s a basic part of their communication strategy, to inform the consumer of the proximity of a local. Many years have passed the American brand making billboards and has now carried out an original campaign with this advertising support.
The brand had found that in Canada there were different advertising billboards that signaled the location of their restaurants. These fences were very different from each other, which was an incongruity from the point of view of branding. To fix it, he has launched the company “Follow the Arches”.