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McDonald’s Christmas commercial for 2020 brings out our Inner Child

Anuncio de Navidad de McDonald's | Inner Child

“Inner Child” is McDonald’s Christmas commercial for 2020 that reminds us of the child in us.

The battle continues to see who makes the best commercial this Christmas. After Coca-Cola left the list very high with “The Letter” and that John Lewis and Sainsbury’s have not been able to reach for the moment, it is McDonald’s turn.

La multinacional americana ha lanzado su anuncio de Navidad para recordarnos el niño que llevamos dentro. Con “Inner Child” buscan el lado más sentimental del consumidor y que, a pesar de la situación tan complicada que estamos viviendo, el niño que llevamos dentro siempre nos acompañará.

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Burger King burns McDonald’s advertising with this app

Burger King burns McDonald’s advertising with this Augmented Reality campaign.

Burger King and McDonalds continue their advertising war. Well, better said is Burger King who is continually campaigning against McDonald’s. A double-edged strategy, because although it may report visits and repercussions, being continuously watching your rival has its negative points. One that you are giving free publicity, the other is that you base your communication on attacks to the rival and that, in the end, it’s not useless.

That does not mean that consumers benefit from this strategy and advertisers sit down to enjoy their wildest ideas. One of these great ideas has come up in the department of Burger King Brazil: An app with which you can burn the advertising of McDonald’s to take you a free Whooper.

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Burger King trolls McDonald’s with “The Whopper Detour”

Burger King trolls McDonald’s selling Whoppers at a dime with “The Whopper Detour.”

The advertising war between Burger King and McD0nald’s seems to be continuing this 2019. It has been Burger King who has started firing first by selling his Whoppers to a penny and, incidentally, trolling McDonald’s. A guerrilla campaign that makes you go to find a product of Burger King … in a McDonald’s restaurant.

The rivalry between the two restaurant chains leaves us memorable moments for advertising history. Like two little brothers, Burger King tends to mess with his rival, a symptom that denotes the lack of acceptance and complex that the brand can feel. But abusing this type of advertising can lead to fatigue on the part of consumers. We hope that, despite entering into comparative marketing, Burger King will start to follow its own path in the world of advertising.

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Burger King’s marketing action at the end of the movie “IT”

Burger King’s marketing action charges against McDonald’s at the end of the movie “IT”.

“IT”, the new version of the movie starring by the clown Pennywise is rampaging at the box office. At the moment it has already become the highest grossing horror film in the United States. In addition, the adaptation of the popular novel of Stephen King is being everything a lode for the brands. There are many brands who have made original advertising campaigns like this one in Sydney.

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