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McDonald's y Spotify | Fries List

McDonald’s and Spotify team up to offer you exclusive music

McDonald’s and Spotify have teamed up to offer consumers exclusive music in restaurants.

McDonald’s has a long list of collaborations with other brands behind it. We all remember the famous “Monopoly” of McDonald’s or the merchandising products that they gave us with each Happy Meal. They have had more successful collaborations and others that have gone unnoticed. But the attempt of the American multinational to go further when offering its products to customers is commendable.

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Restaurante McDonald's para abejas

The world’s smallest McDonald’s only for bees

The world’s smallest McDonald’s only for bees just opened.

Bees are one of the most important insects we have on our planet. They are the most important pollinating agents of the ecosystem and, nevertheless, their extermination is increasing. The use of toxics and industrialization are some of the reasons why we have fewer and fewer insects on the planet.

To celebrate World Bee Day, McDonald’s wanted to pay tribute to them. They have created miniature restaurants aimed at these insects. A project created by the NORDDDB agency in Sweden, when it was detected that many hives had been installed in the brand’s restaurants.

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Burger King quema la publicidad de McDonald's

Burger King burns McDonald’s advertising with this app

Burger King burns McDonald’s advertising with this Augmented Reality campaign.

Burger King and McDonalds continue their advertising war. Well, better said is Burger King who is continually campaigning against McDonald’s. A double-edged strategy, because although it may report visits and repercussions, being continuously watching your rival has its negative points. One that you are giving free publicity, the other is that you base your communication on attacks to the rival and that, in the end, it’s not useless.

That does not mean that consumers benefit from this strategy and advertisers sit down to enjoy their wildest ideas. One of these great ideas has come up in the department of Burger King Brazil: An app with which you can burn the advertising of McDonald’s to take you a free Whooper.

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McDonald’s advertising campaign to awareness about dyslexia

The last McDonald’s advertising campaign in Sweden wants to awareness about the dyslexia.

It is to admire the commitment of the big brands to take advantage of any celebration to carry out communication campaigns. In this, both McDonald’s and Burger King are experts. Now, to commemorate the world day of dyslexia, McDonald’s has wanted to contribute its bit to awareness of this learning disorder. This disorder affects about 20% of the world’s population, and is rarely mentioned in the media.

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Publicidad de McDonald's en aeropuertos

“M”, a McDonald’s advertising campaign in airports

Publicidad de McDonald's en aeropuertos

“M” is a minimalist McDonald’s advertising campaign in airports

When it’s time to travel, the previous moments we spent in an airport are of excitement and joy. And it is for us less, visiting a new country, living a new culture or knowing new landscapes is something that will be engraved forever in our brains. The quote “Travel is the only thing you buy that makes you richer” makes more sense than ever.

Being all new, our brain is more than ever exposed to all kinds of inputs. That’s why brands and advertising spaces in airports fight to capture the traveler’s attention. Thousands of people come and go every day, so the impact achieved is greater than any other advertising campaign.

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Ver el Mundial con el presidente

A McDonald’s ad proposes you to see the World Cup with your boss

“The President” is the new McDonald’s ad that proposes you to watch the World Cup with your boss.

The World Cup begins and the brands are launching all their ads. In “Telling” advertising we will filter the best advertising campaigns to show them to you. This is the case of McDonald’s latest advertising campaign entitled “The President”.

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Burger King’s marketing action at the end of the movie “IT”

Burger King’s marketing action charges against McDonald’s at the end of the movie “IT”.

“IT”, the new version of the movie starring by the clown Pennywise is rampaging at the box office. At the moment it has already become the highest grossing horror film in the United States. In addition, the adaptation of the popular novel of Stephen King is being everything a lode for the brands. There are many brands who have made original advertising campaigns like this one in Sydney.

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Acción de Marketing de McDonald's: Drive-Thruck

The last McDonald’s marketing action reinvents the Drive-Thru in Brazil

The last McDonald’s marketing action reinvents the Drive-Thru concept in Brazil.

We have enjoyed this McDonald’s marketing action in Brazil. The American multinational has long been performing creative marketing actions and it is not easy to be surprised.

The goal of the last McDonald’s marketing campaign in Brazil was to remind consumers that there is always a McDonald’s nearby and ready to offer service.

And how did they do it? Well instead of it being the car that goes to the restaurant, the restaurant went to the car. In other words, they turned the Drive-Thru concept around to surprise consumers. They called it ‘Drive-Truck’.

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