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The best commercial of the year: ‘The truth is worth it’ – New York Times

‘The truth is worth it’ of the New York Times stands as the best commercial of the year at the Cannes Film Festival.

The Cannes Advertising Festival has left us the best advertising campaigns. We have seen the Grand Prix in all categories, as well as the best commercials at the Cannes Film Festival. But now we have to stop at the big winner, the piece that has won the best prize. The best commercial of the year.

“The Truth is Worth It”, of New York Times commercial created by the agency Droga5 was the winner in the Grand Prix category. An advertising campaign composed of five pieces: “Resolve”, “Rigor”, “Courage”, “Perseverance” and “Fearlessness”.

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The first New York Times TV Commercial in 10 years: ‘The Truth is Hard’

The first New York Times TV Commercial in 10 years reminds us that truth is more important than ever, and we must tell it.

Moden periodism sucks. False news and rumors spread thanks to the proliferation of news sites, opinion blogs and the use of social networks.

We already have a Denzel Washington speech talking about how fast you are spreading news is more effective than know the truth. No one contrasted the information, whether it was true or not, the important thing was to launch it and get the maximum number of visits.

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