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Go BKK by Nike: The original initiative to turn running into a game

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Go BKK de Nike | Bangkok

Go BKK by Nike is an original initiative to turn running into a game where you can get products.

Thanks to the emergence of new technologies we have been able to see new ways of interacting with users. One of them is gamification in the world of marketing. Gamification is about becoming part of a game where you can get prizes and rewards. This is where brands must squeeze the brain to get loyalty and get us to follow the game.

One of these initiatives has been Go BKK by Nike which has been carried out in Bangkok as a test. To present their last shoe, they have distributed a series of beacons around the city that you must get. The more you get, the more rewards you will have.

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Nike’s tribute to the world champions: “Never Stop Winning”

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Anuncio de Nike Never Stop Winning

Nike’s tribute to the world champions is a message of vindication.

The women’s world cup has finished with the victory of the American team for 2 years or the Netherlands. It is the fourth world cup that takes USA becoming the great dominator of women’s football. But if the world cup celebrated in France will be remembered for something, it is because of the definitive explosion of women’s football.

The big brands have been involved in making an investment that was unthinkable a few years ago and that have been returned exponentially. The emergence of Nike as a champion of the cause is one of the great news that devotes to women’s football.

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Best Commercials of 2019

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Best Commercials of 2019

Un listado actualizado de los mejores anuncios de 2019.

The year is reaching its equator and big advertising campaigns are already coming up. At the end of the year we usually take stock and give our list with the best commercials of the year, as we did with the best commercials of 2018. So we will be doing a compilation of the best commercials that come out during the year. Great creative ideas that may be left out of our list, but that undoubtedly deserve our full attention.

This 2019 is being marked without any doubt by the change that brands are championing. A change that has had its maximum exponent with the celebration of the feminine world-wide one of soccer of Germany. Big brands have bet openly to lead those changes that society has been claiming for some time.

As always, in the advertising agency telling we are telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our twitter, Facebook, Instagram and our new Youtube Channel.

We leave you with the best commercials of 2019.

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The best commercials for women’s football

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The best commercials for Women's Football

We analyze which are the best commercials for women’s football

Women’s football is in a sweet moment. After a long time, women who practice the king sport are beginning to be recognized all over the world. They are still far from their masculine counterparts as far as repercussion is concerned, but the trend is pushing them upwards.

Proof of this is the involvement of major brands in their advertising campaigns. The sponsors proudly wear their equipment and the investments destined to women’s soccer are being fired every year. The example of Nike’s emergence as a standard-bearer of the cause, followed by the other brands.

This trend is having a turning point with the Women’s World Cup that will be held in France. All the tickets sold, juicy amounts in retransmission rights and the big brands making an appearance. It’s marketing, friends.

That’s why today we are going to analyze the best commercials for women’s football. There are still few, but they are of a tremendous quality.

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Nike’s commercial for women’s soccer that has impacted the world

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Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

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The Nike Commercial supporting Caster Semenya

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The latest Nike commercial, starring Caster Semenya, shows us the culture of effort and overcoming in sports.

Nike wants the year of the celebration of the 30th anniversary of the slogan Just Do It to be big. They started a series of controversial marketing campaigns supporting Colin Kaepernick. Then comes the ads “Dream Crazier” starring female athletes and “Shared Dream” where they explained a beautiful story of friendship.

Now they bring us their last campaign, in support of the athlete Caster Semenya. Caster has been “forced” by the athletics federation (IAAF) to take some pills to lower their testosterone level because it distorted the competition.

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Nike’s Shared Dream tells a beautiful story of friendship

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Nike follows his “Dream Crazy” with “Shared Dream” where tells a beautiful story of friendship.

In the 30th anniversary of the slogan Just Do It, Nike wanted to launch a series of campaigns based on “Dream Crazy”. For this he has expanded his slogan with “It’s only crazy until you do it” to get a new creative strategy. Embedded in this strategy has revolutionized the policy with “Dream Crazy”, and vindicate feminism in sport with “Dream Crazier”.

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An advertising campaign by Nike starring the great athletes: Dream Crazier

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Anuncio de Nike - Dream Crazier

Nike continues with its series of campaigns encompassed in the “Just Do it” with “Dream Crazier”, starring the great athletes.

Nike continues with its acclaimed series of campaigns encompassed in the slogan “Just Do it”. It marks 30 years of the famous tagline that changed the history of Nike and gave us some of the best nike ads in history. Now, after revolutionizing politics with “Dream Crazy” and vindicating the role of women in Mexico with “Together, unstoppable”; Nike returns with “Dream Crazier”, an ad starring only women.

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The powerful ad of Nike in Mexico: “Juntas Imparables”

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The last ad of Nike in Mexico puts the feminist struggle in Mexico at the forefront.

For a long time, brands have stopped advertising the benefits of their product. Now the brands make advertising campaigns more vindicating to champion certain struggles against the imposed status. Clear examples are the latest advertising campaign of Pantene or the vindictive campaigns of Procter & Gamble as well as the last spot of the Erotic Festival of Barcelona.

One of these brands is Nike, which has a 2018 full of protest ads, such as the last advertising campaign in Mexico: “Unstoppable Meetings”.

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The origins of the Nike logo and its slogan “Just Do It”

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Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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“Dream Crazy”, Nike continues its most controversial advertising campaign

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Nike launches the “Dream Crazy” ad and continues with its most controversial advertising campaign.

We started the month with one of Nike’s most controversial advertising campaigns. Under the slogan “Believe in something, Even if it means sacrificing everything.” the American multinational was positioned in favor of NFL quarterback Colin Kaepernick. Now Nike launches the spot of its most controversial advertising campaign: “Dream Crazy”.

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Discover the fonts of the most famous brands with Logofonts

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Tipografías de los logotipos más famosos

Logofonts is a project that lets us know what are the typographies of the brands in their logos.

The large multinationals devote many resources to caring for their brand image. Times evolve and logos must be adapted to new technologies.

But company’s brand image is so present and remembered that it makes us forget how it is built. Know how their elements have been made, and what is their typography. Now this project allows us to know what are the fonts of the most famous brands.

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The sublime Nike motivational commercial is an ode to the air

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The sublime Nike motivational commercial is an ode to the air, in honor of its shoes.

We love it when Nike launches a new advertising campaign. The brand is certainly raising its level of creativity in its latest commercials. Maybe we should review our report on the best Nike commercials to put this later.

The last Nike motivational commercial titled “Air”, is a brilliant exercise of realization, edition and sound. With the philosophy “less is more” they delight us with a tribute to the athletes and those moments when they are about to start a major challenge.

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Nike sponsors the NBA with this tv-ad: “Want it All”

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Nike sponsors the NBA with an inspiring spot titled “Want It All”.

We have a time when the big brands in sportswear are settled. In Europe we have these brands wearing long sports clubs. More specifically, in Spain Madrid and Barcelona we associate them with Adidas and Nike. But the contracts are finished and the executives wait to have a big sign of a new contract. Famous is the example of Manchester United, who after some time with Nike signed with Adidas in exchange for 940 million euros for 10 years.

Even bigger is the american budget, and more specifically the NBA. Nike has just released sponsorship in the most important basketball league instead of Adidas, the previous sponsor.

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TOP5: Nike best advertising campaigns

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Best Nike Advertising Campaigns

Advertising History. We take a look to the 5 Nike best advertising campaigns through its history.

Today we are going to review the top five advertising campaigns of Nike. Advertising History. One of the greatest brands, only comparable to Coca-Cola or Google for example. A company that has managed to position its brand, logo and slogan to a certain way of understanding the sport: Move, break personal boundaries and get what you set out for. Just Do It. Read more

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