We list the five best Nike commercials of the decade.
After analyzing the five best Nike commercials in all of its history, it is time to look at how Nike advertising has evolved and see how it has changed in the last ten years. And it is that although the philosophy of Nike has been changing during the different times, it has always supported those transgressive athletes, who went beyond the pure conception of sport.
2016 was a turning point for the brand on a communicative level. He took sides in the controversy of NFL quarterback Colin Kaepernick with the president of the United States, Donald Trump. The athlete led a wave of protests on the field by kneeling while the national anthem sounded before the games.
In 2017 Nike launched a controversial ad campaign starring Colin Kaepernick. Trump supporters called for a boycott of the multinational’s products, but Nike took sides by thinking beyond its sales. Activist Adam Best summed it up perfectly: “Supporting Colin Kaepernick at a time when most brands lack political courage is something that future generations will remember as part of the brand’s legacy of being on the side. correct story. “
On May 25, George Floyd died from police brutality. Massive demonstrations against it spread throughout the world, appropriating Kaepernick’s gesture of kneeling as a gesture of protest. Nike decided to be on the right side of history and from then on it followed a more demanding line of communication than before, which is clearly reflected in the best Nike ads of the decade. We are going to analyze Nike top five commercials of the decade.