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Go BKK by Nike: The original initiative to turn running into a game

Go BKK de Nike | Bangkok

Go BKK by Nike is an original initiative to turn running into a game where you can get products.

Thanks to the emergence of new technologies we have been able to see new ways of interacting with users. One of them is gamification in the world of marketing. Gamification is about becoming part of a game where you can get prizes and rewards. This is where brands must squeeze the brain to get loyalty and get us to follow the game.

One of these initiatives has been Go BKK by Nike which has been carried out in Bangkok as a test. To present their last shoe, they have distributed a series of beacons around the city that you must get. The more you get, the more rewards you will have.

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Nike’s tribute to the world champions: “Never Stop Winning”

Anuncio de Nike Never Stop Winning

Nike’s tribute to the world champions is a message of vindication.

The women’s world cup has finished with the victory of the American team for 2 years or the Netherlands. It is the fourth world cup that takes USA becoming the great dominator of women’s football. But if the world cup celebrated in France will be remembered for something, it is because of the definitive explosion of women’s football.

The big brands have been involved in making an investment that was unthinkable a few years ago and that have been returned exponentially. The emergence of Nike as a champion of the cause is one of the great news that devotes to women’s football.

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Nike’s commercial for women’s soccer that has impacted the world

Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

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The Nike Commercial supporting Caster Semenya

The latest Nike commercial, starring Caster Semenya, shows us the culture of effort and overcoming in sports.

Nike wants the year of the celebration of the 30th anniversary of the slogan Just Do It to be big. They started a series of controversial marketing campaigns supporting Colin Kaepernick. Then comes the ads “Dream Crazier” starring female athletes and “Shared Dream” where they explained a beautiful story of friendship.

Now they bring us their last campaign, in support of the athlete Caster Semenya. Caster has been “forced” by the athletics federation (IAAF) to take some pills to lower their testosterone level because it distorted the competition.

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Nike’s Shared Dream tells a beautiful story of friendship

Nike follows his “Dream Crazy” with “Shared Dream” where tells a beautiful story of friendship.

In the 30th anniversary of the slogan Just Do It, Nike wanted to launch a series of campaigns based on “Dream Crazy”. For this he has expanded his slogan with “It’s only crazy until you do it” to get a new creative strategy. Embedded in this strategy has revolutionized the policy with “Dream Crazy”, and vindicate feminism in sport with “Dream Crazier”.

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An advertising campaign by Nike starring the great athletes: Dream Crazier

Anuncio de Nike - Dream Crazier

Nike continues with its series of campaigns encompassed in the “Just Do it” with “Dream Crazier”, starring the great athletes.

Nike continues with its acclaimed series of campaigns encompassed in the slogan “Just Do it”. It marks 30 years of the famous tagline that changed the history of Nike and gave us some of the best nike ads in history. Now, after revolutionizing politics with “Dream Crazy” and vindicating the role of women in Mexico with “Together, unstoppable”; Nike returns with “Dream Crazier”, an ad starring only women.

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Top 10 Commercials of 2018

TOP 10 Commercials of 2018

We analyzed what have been the top 10 commercials of 2018. The best advertising campaigns, viral campaigns and commercials that have been released in 2018.

The year 2018 comes to an end and we have seen fantastic advertising campaigns. A complicated year, where the brands claims and the rise of the Fake News have marked the period. The advertising agencies have continued to squeeze their brains to offer us new ways of creativity with which to surprise us. In the telling advertising agency we have already been telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: El our blogtwitterFacebook and recently our new Instagram under @telling_things user.

But now it’s time to look back and see things with perspective. And it’s a good time to review the top 10 commercials of 2018. The list is totally subjective, so we encourage you to leave your comments of what you think are the best ads of 2018.

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The powerful ad of Nike in Mexico: “Juntas Imparables”

The last ad of Nike in Mexico puts the feminist struggle in Mexico at the forefront.

For a long time, brands have stopped advertising the benefits of their product. Now the brands make advertising campaigns more vindicating to champion certain struggles against the imposed status. Clear examples are the latest advertising campaign of Pantene or the vindictive campaigns of Procter & Gamble as well as the last spot of the Erotic Festival of Barcelona.

One of these brands is Nike, which has a 2018 full of protest ads, such as the last advertising campaign in Mexico: “Unstoppable Meetings”.

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The origins of the Nike logo and its slogan “Just Do It”

Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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“Dream Crazy”, Nike continues its most controversial advertising campaign

Nike launches the “Dream Crazy” ad and continues with its most controversial advertising campaign.

We started the month with one of Nike’s most controversial advertising campaigns. Under the slogan “Believe in something, Even if it means sacrificing everything.” the American multinational was positioned in favor of NFL quarterback Colin Kaepernick. Now Nike launches the spot of its most controversial advertising campaign: “Dream Crazy”.

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TOP5: Nike best advertising campaigns

Best Nike Advertising Campaigns

Advertising History. We take a look to the 5 Nike best advertising campaigns through its history.

Today we are going to review the top five advertising campaigns of Nike. Advertising History. One of the greatest brands, only comparable to Coca-Cola or Google for example. A company that has managed to position its brand, logo and slogan to a certain way of understanding the sport: Move, break personal boundaries and get what you set out for. Just Do It. Read more

TOP 5: Best Motivational TV advertisements

Best Motivational TV advertisements

Motivational stories to sell. We make a top 5 of the most motivational TV Advertisements that they are going to thrill you.

Most of the motivationals TV advertisements are made when a big sports events comes like the Olympic games or Football World Cup. Making an inspiration advertising campaign it’s not easy but it gets a double effect if works well. You sell your product and the customers are identified with your brand. Win-Win.

These are our top 5 of the best motivational TV advertisements!

 

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The Powerful Nike TV Commercial: Equality has no boundaries

The latest Nike TV Commercial titled ‘Equality has no boundaries’ is a powerful ad that claims equality.

We like the tone that Nike advertising campaigns have taken using black and white images combined with gorgeous blueprints. Heir to the motivational Nike TV Commercial of the Cleveland Cavaliers and Lebron James, the American multinational delights us with ‘Equality has no boundaries’ a claiming proclamation on equality in society.

The Nike TV Commercial is a brilliant achievement, with beautiful levels of different sports fields combined with the emergence of Nike’s great stars such as LeBron James, Serena Williams, Kevin Durant, Victor Cruz, Gabby Douglas, Megan Rapinoe and Dalilah Muhammad.

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Advertising History Ads: Nike – Airport spot

The 1998 Nike – Airport spot announcement kicked off a new vision of sports marketing.

We are in the late nineties. The american multinational brand Nike had begun to export its idea of brand through announcements carried out by the great stars of the NBA with Michael Jordan at the head. In the USA they had been advertising campaigns related to basketball for ten years, and the brand was in danger of typecasting.

It was then when they decided to throw themselves to sponsor teams and stars of an exotic sport for them, of which they practically did not understand anything: El Soccer. For this he created the division Nike Football and studied carefully the particularities of the soccer culture in each country where the sport king raised passions.

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