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TOP 5: The Nike Best Commercials of the Decade

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Best Nike Commercials of the Decade

We list the five best Nike commercials of the decade.

After analyzing the five best Nike commercials in all of its history, it is time to look at how Nike advertising has evolved and see how it has changed in the last ten years. And it is that although the philosophy of Nike has been changing during the different times, it has always supported those transgressive athletes, who went beyond the pure conception of sport.

2016 was a turning point for the brand on a communicative level. He took sides in the controversy of NFL quarterback Colin Kaepernick with the president of the United States, Donald Trump. The athlete led a wave of protests on the field by kneeling while the national anthem sounded before the games.

In 2017 Nike launched a controversial ad campaign starring Colin Kaepernick. Trump supporters called for a boycott of the multinational’s products, but Nike took sides by thinking beyond its sales. Activist Adam Best summed it up perfectly: “Supporting Colin Kaepernick at a time when most brands lack political courage is something that future generations will remember as part of the brand’s legacy of being on the side. correct story. “

On May 25, George Floyd died from police brutality. Massive demonstrations against it spread throughout the world, appropriating Kaepernick’s gesture of kneeling as a gesture of protest. Nike decided to be on the right side of history and from then on it followed a more demanding line of communication than before, which is clearly reflected in the best Nike ads of the decade. We are going to analyze Nike top five commercials of the decade.

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“Victory Swim”: Nike’s powerful commercial for its new swimsuits

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Anuncio de Nike | Victory Swim

Nike presents its new line of swimsuits with “Victory Swim” a powerful commercial to empower women.

It is worthy of example what Nike is doing with its communication. It has found a line that allows it to continue growing as a brand without leaving behind its values. When it seemed that it had already peaked in the world of advertising, they surprised with “Air”. When they could not aspire to excel, they changed the pattern with the sponsorship of Colin Kaepernick and his stance against Trump. And in the midst of a pandemic they managed to launch one of the most brutal spots in recent years with “You Can’t Stop Us”.

Now they are taking another step in advertising excellence with their ad to present their new line of swimsuits. A series of women’s full coverage swimsuits and hijabs to make swimming more inclusive.

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The best advertising campaigns in history

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Best Advertising Campaigns of history

A list with the best advertising campaigns in history. Memorable ads that have transcended.

If there is something that defines the components of the advertising agency telling is the passion for advertising. Proof of this is that from time to time we publish in our blog a list with the best ads of each brand. Before but, we spent an exciting time recovering, analyzing and remembering those advertising campaigns to be able to make such a list.

And is that good advertising is one that transcends and endures in memory. And, although the ways of communicating have changed, a good idea will always be better than millions of euros invested in the media. Increasingly and, thanks to the spaces provided by current platforms, brands can tell their story without any time limit.

A trend that has given us authentic jewels of advertising. Micro-stories designed to last in our memory and thus achieve acceptance by that brand. Today we have put together a list with the best advertising campaigns in history. All the reports that, little by little we have been incorporating into our blog, causing debate on social networks and generating conversation around the brand.
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Go BKK by Nike: The original initiative to turn running into a game

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Go BKK de Nike | Bangkok

Go BKK by Nike is an original initiative to turn running into a game where you can get products.

Thanks to the emergence of new technologies we have been able to see new ways of interacting with users. One of them is gamification in the world of marketing. Gamification is about becoming part of a game where you can get prizes and rewards. This is where brands must squeeze the brain to get loyalty and get us to follow the game.

One of these initiatives has been Go BKK by Nike which has been carried out in Bangkok as a test. To present their last shoe, they have distributed a series of beacons around the city that you must get. The more you get, the more rewards you will have.

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Nike’s tribute to the world champions: “Never Stop Winning”

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Anuncio de Nike Never Stop Winning

Nike’s tribute to the world champions is a message of vindication.

The women’s world cup has finished with the victory of the American team for 2 years or the Netherlands. It is the fourth world cup that takes USA becoming the great dominator of women’s football. But if the world cup celebrated in France will be remembered for something, it is because of the definitive explosion of women’s football.

The big brands have been involved in making an investment that was unthinkable a few years ago and that have been returned exponentially. The emergence of Nike as a champion of the cause is one of the great news that devotes to women’s football.

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Best Commercials of 2019

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Best Commercials of 2019

Un listado actualizado de los mejores anuncios de 2019.

The year is reaching its equator and big advertising campaigns are already coming up. At the end of the year we usually take stock and give our list with the best commercials of the year, as we did with the best commercials of 2018. So we will be doing a compilation of the best commercials that come out during the year. Great creative ideas that may be left out of our list, but that undoubtedly deserve our full attention.

This 2019 is being marked without any doubt by the change that brands are championing. A change that has had its maximum exponent with the celebration of the feminine world-wide one of soccer of Germany. Big brands have bet openly to lead those changes that society has been claiming for some time.

As always, in the advertising agency telling we are telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our twitter, Facebook, Instagram and our new Youtube Channel.

We leave you with the best commercials of 2019.

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The best commercials for women’s football

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The best commercials for Women's Football

We analyze which are the best commercials for women’s football

Women’s football is in a sweet moment. After a long time, women who practice the king sport are beginning to be recognized all over the world. They are still far from their masculine counterparts as far as repercussion is concerned, but the trend is pushing them upwards.

Proof of this is the involvement of major brands in their advertising campaigns. The sponsors proudly wear their equipment and the investments destined to women’s soccer are being fired every year. The example of Nike’s emergence as a standard-bearer of the cause, followed by the other brands.

This trend is having a turning point with the Women’s World Cup that will be held in France. All the tickets sold, juicy amounts in retransmission rights and the big brands making an appearance. It’s marketing, friends.

That’s why today we are going to analyze the best commercials for women’s football. There are still few, but they are of a tremendous quality.

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Nike’s commercial for women’s soccer that has impacted the world

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Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

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The Nike Commercial supporting Caster Semenya

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The latest Nike commercial, starring Caster Semenya, shows us the culture of effort and overcoming in sports.

Nike wants the year of the celebration of the 30th anniversary of the slogan Just Do It to be big. They started a series of controversial marketing campaigns supporting Colin Kaepernick. Then comes the ads “Dream Crazier” starring female athletes and “Shared Dream” where they explained a beautiful story of friendship.

Now they bring us their last campaign, in support of the athlete Caster Semenya. Caster has been “forced” by the athletics federation (IAAF) to take some pills to lower their testosterone level because it distorted the competition.

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Nike’s Shared Dream tells a beautiful story of friendship

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Nike follows his “Dream Crazy” with “Shared Dream” where tells a beautiful story of friendship.

In the 30th anniversary of the slogan Just Do It, Nike wanted to launch a series of campaigns based on “Dream Crazy”. For this he has expanded his slogan with “It’s only crazy until you do it” to get a new creative strategy. Embedded in this strategy has revolutionized the policy with “Dream Crazy”, and vindicate feminism in sport with “Dream Crazier”.

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An advertising campaign by Nike starring the great athletes: Dream Crazier

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Anuncio de Nike - Dream Crazier

Nike continues with its series of campaigns encompassed in the “Just Do it” with “Dream Crazier”, starring the great athletes.

Nike continues with its acclaimed series of campaigns encompassed in the slogan “Just Do it”. It marks 30 years of the famous tagline that changed the history of Nike and gave us some of the best nike ads in history. Now, after revolutionizing politics with “Dream Crazy” and vindicating the role of women in Mexico with “Together, unstoppable”; Nike returns with “Dream Crazier”, an ad starring only women.

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The powerful ad of Nike in Mexico: “Juntas Imparables”

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The last ad of Nike in Mexico puts the feminist struggle in Mexico at the forefront.

For a long time, brands have stopped advertising the benefits of their product. Now the brands make advertising campaigns more vindicating to champion certain struggles against the imposed status. Clear examples are the latest advertising campaign of Pantene or the vindictive campaigns of Procter & Gamble as well as the last spot of the Erotic Festival of Barcelona.

One of these brands is Nike, which has a 2018 full of protest ads, such as the last advertising campaign in Mexico: “Unstoppable Meetings”.

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The origins of the Nike logo and its slogan “Just Do It”

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Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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“Dream Crazy”, Nike continues its most controversial advertising campaign

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Nike launches the “Dream Crazy” ad and continues with its most controversial advertising campaign.

We started the month with one of Nike’s most controversial advertising campaigns. Under the slogan “Believe in something, Even if it means sacrificing everything.” the American multinational was positioned in favor of NFL quarterback Colin Kaepernick. Now Nike launches the spot of its most controversial advertising campaign: “Dream Crazy”.

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Discover the fonts of the most famous brands with Logofonts

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Tipografías de los logotipos más famosos

Logofonts is a project that lets us know what are the typographies of the brands in their logos.

The large multinationals devote many resources to caring for their brand image. Times evolve and logos must be adapted to new technologies.

But company’s brand image is so present and remembered that it makes us forget how it is built. Know how their elements have been made, and what is their typography. Now this project allows us to know what are the fonts of the most famous brands.

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