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The peculiar record of National Geographic with the sounds of the ocean

“Sounds of Future Ocean” is the peculiar record of National Geographic with the sounds of the oceans.

National Geographic wanted to celebrate World Water Day by alerting us about the future of our seas. And they do it with taking out a disc that reproduces the sounds of the future oceans. An album that can be found on digital platforms such as Spotify, Deezer, Tidal and Apple Music.

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ABC for color blind from Canon for detect color blindness among children

ABC para daltonicos de Canon

The ABC for color blind from Canon is printed with the ink tests of Canon products.

We like it when brands use “empty processes” to carry out their advertising campaigns. This is the case of Canon’s alphabet, which has been used through the ink tests of the products of the Japanese brand.

Always, when we buy a printer, the first thing we must do is a nozzle test to calibrate colors, align the printheads and check the print quality. This supposes an expenditure of paper and ink, and for that reason Canon has wanted to turn this “empty process” into a useful alternative.

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The original Volkswagen advertising campaign: “The Sand Ad”

The Sand Ad Volkwsagen

“The Sand Ad” is Volkswagen’s original advertising campaign to announce the Amarok, the brand’s new 4×4.

The first expression that comes to us when seeing the new Volkswagen campaign is that the Amarok “has left its mark”. And never better said, since the way in which the German brand has publicized its new 4×4 could not be more original.

In Argentina it is summer time and that translates into people enjoying the good weather and cramming the beaches. Two of the busiest cities are Pinamar and Caliró, where they have carried out this action.

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Jeep Offline Site, the web that helps you if you lose your connection

Jeep Offline Site is a web page with basic tips that you can access if you do not have a connection.

Plan a holiday in the mountains away from all the bustle of the city, you want to escape a weekend with the family or just go out one afternoon to look for mushrooms in any wooded area. You use your mobile to know where you are and how to get back and you have no connection. Surely it has happened to all of us.

Now imagine a more extreme situation, you are camping and you have the need to do the shop, cut wood or make a fire before the night falls. Obviously, i do not know what you do in the middle of nowhere if you do not know the basic principles of survival Jeep has made a website for these delicate moments. A website that can be accessed even if you do not have a connection: the Jeep Offline Site.

Jeep Brazil, honoring its adventurous spirit has developed an offline website for those who trust everything to YouTube tutorials and if they are offline. This website has basic survival tips, step by step guides where you can make a bonfire, set up a shop, make knives and other survival tools.

Via | RedBox

Toxic Toby, the teddy bear that warns of high levels of pollution

Toxic Toby is the teddy bear that warns you of high levels of pollution in London.

The great European capitals suffer from the same evil: Pollution. A problem that concerns us all and that it is a priority to eradicate. Movements are being made in some cities such as limiting traffic in certain areas or prohibiting the movement of certain vehicles.

Still, it is not enough to fight an evil that kills more than 9,400 inhabitants each year. Right, is the “silent killer”, responsible for so many deaths in London. To make this problem visible and to raise awareness among the population, they have created “Toxic Toby”, a teddy bear that warns you if pollution levels reach dangerous levels.

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“Omo Book of Dirt”, The book for children that you can only read if you mess it up

So that they go out to play more to the street, Omo’s detergent brand has created a book for children who can only read if they mess it up.

New technologies are putting many obstacles to children’s education. More and more children want to spend time in front of the screen before going to play in the park. Also it is true that the games are educational and that, as demonstrated, has benefits in the intellectual development of children. The problem comes when this balance between learning and playing is broken in favor of new technologies.

That’s why the Omo, a brand of detergents has created a book for children who can only read if they mess it up. With it they encourage the little ones to go out to the street to experiment, discover and play to know the stories that keep those white pages.

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A great advertising strategy in Instagram Stories of Burger King

Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

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The spectacular cover of Time magazine made with Drones

This is how the spectacular cover of Time magazine made with Drones was created.

The covers of Time magazine do not leave anyone indifferent. They mix criticism and news, vindicating journalism as a tool for analysis. The White House merged with the Kremlin or Donald Trump screaming with his hair on fire. A man pricking heroin or the image of the decaying American flag. The covers of Time magazine are pure art.

One more sample is the cover recreated with 958 Drones. For this they collaborated with the Intel “Drone Light Show” team, the same ones who created the opening ceremony of the Pyongyang Winter Olympics and participated in the SuperBowl show of 2017.

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“The Dissolving Poster”, the poster that kills the larvae of mosquitoes

The NGO Habitat for Humanity has created “The Dissolving Poster” a poster that kills the larvae of mosquitoes in Brazil.

We love when creativity and innovation help overcome endemic problems. This is the case of the NGO Habitat for Humanity that make this action in Brazil to fight against the diseases produced by the mosquitoes. “The Dissolving Poster” helps in the fight against Zika or Dengue in the worst fabelas of Brazil.

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Maillot 45, an special Maillot for cyclist from Genesis

Maillot 45 is an special maillot that invites drivers to respect and protect cyclists.

In telling advertising agency we like bikes. Some are cyclists, others use it to move around the city. The weekend we went by the roads we have around Barcelona to enjoy this sport. And that is why we like all the initiatives of brands and companies to achieve a good coexistence between cyclists and drivers.

To celebrate World Bicycle Day, Genesis Insurance company has created “Maillot 45“, an advertising campaign that invites drivers to respect and protect cyclists. The Genesis maillot automatically alerts drivers to the presence of cyclists on the road. And it does it in two ways, a visual one with the signal of 45 km/h in the back of the maillot and another one throwing signals that are recognized by the detection systems of signals of the vehicle.

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Ikea Wants You to Pee on This Ad

Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib.

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on.

Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits.

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“Mother Energy” a Phillips new advertising campaign

“Mother Energy” is Phillips’ new advertising campaign to celebrate Mother’s Day in Argentina.

We liked this Phillips advertising campaign to celebrate Mother’s Day in Argentina. They have made an original proposal to collect the energy that mothers give in their day to day.

“Mother Energy” is the slogan of the Phillips campaign to celebrate Mother’s Day in Argentina, an original action that has surprised us. The Dutch multinational has proposed to collect the energy of Argentine mothers.

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‘Cook this page’ by Ikea, great posters with recipes for cooking

Cook this page by Ikea is a great initiative to help you cook. Through posters with instructions to put everything in the oven.

We like IKEA initiatives in marketing and advertising in different countries. The Swedish brand gives creative agencies total freedom to carry out creative and original marketing actions.

This is the case of the last action in Toronto. Cook this page by Ikea wants to help us cook new products in a different way. A great idea translated in a very visual posters where we can place the products and then put them in the oven.

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Festival Bottle, a Coca-Cola campaign to reconnect with Romanian Teens

Festival Bottle its the new Coca-Cola campaign to reconnect with Rumanian Teens on their ground.

Awareness about sugar consumption is a trend that is hurting corporate sugary drinks. More and more new generations choose with criteria those products and drinks that they use in their habitual diet.

Although the efforts of multinationals to eliminate sugar from their products while maintaining the flavor, it is true that the advertising made in all this time has contributed to associated they brand image to sugar.

Now all campaigns are aimed at regaining consumer confidence in their products. An example is the latest Coca-Cola campaign to reconnect with Rumanian Teens on their ground.

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Jeep Snacks, a Vending Machine for those who want adventure

Jeep has created a vending machine called Jeep Snacks, special for those who want adventure.

We love the vending machines. A nice structure that allows to create good ideas for marketing campaigns. This time the American car company Jeep has created a Case Study called Jeep Snacks, intended for those seeking adventure even while in the big city.

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