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The peculiar record of National Geographic with the sounds of the ocean

“Sounds of Future Ocean” is the peculiar record of National Geographic with the sounds of the oceans.

National Geographic wanted to celebrate World Water Day by alerting us about the future of our seas. And they do it with taking out a disc that reproduces the sounds of the future oceans. An album that can be found on digital platforms such as Spotify, Deezer, Tidal and Apple Music.

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ABC for color blind from Canon for detect color blindness among children

ABC para daltonicos de Canon

The ABC for color blind from Canon is printed with the ink tests of Canon products.

We like it when brands use “empty processes” to carry out their advertising campaigns. This is the case of Canon’s alphabet, which has been used through the ink tests of the products of the Japanese brand.

Always, when we buy a printer, the first thing we must do is a nozzle test to calibrate colors, align the printheads and check the print quality. This supposes an expenditure of paper and ink, and for that reason Canon has wanted to turn this “empty process” into a useful alternative.

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The original Volkswagen advertising campaign: “The Sand Ad”

The Sand Ad Volkwsagen

“The Sand Ad” is Volkswagen’s original advertising campaign to announce the Amarok, the brand’s new 4×4.

The first expression that comes to us when seeing the new Volkswagen campaign is that the Amarok “has left its mark”. And never better said, since the way in which the German brand has publicized its new 4×4 could not be more original.

In Argentina it is summer time and that translates into people enjoying the good weather and cramming the beaches. Two of the busiest cities are Pinamar and Caliró, where they have carried out this action.

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Jeep Offline Site, the web that helps you if you lose your connection

Jeep Offline Site is a web page with basic tips that you can access if you do not have a connection.

Plan a holiday in the mountains away from all the bustle of the city, you want to escape a weekend with the family or just go out one afternoon to look for mushrooms in any wooded area. You use your mobile to know where you are and how to get back and you have no connection. Surely it has happened to all of us.

Now imagine a more extreme situation, you are camping and you have the need to do the shop, cut wood or make a fire before the night falls. Obviously, i do not know what you do in the middle of nowhere if you do not know the basic principles of survival Jeep has made a website for these delicate moments. A website that can be accessed even if you do not have a connection: the Jeep Offline Site.

Jeep Brazil, honoring its adventurous spirit has developed an offline website for those who trust everything to YouTube tutorials and if they are offline. This website has basic survival tips, step by step guides where you can make a bonfire, set up a shop, make knives and other survival tools.

Via | RedBox

“Omo Book of Dirt”, The book for children that you can only read if you mess it up

So that they go out to play more to the street, Omo’s detergent brand has created a book for children who can only read if they mess it up.

New technologies are putting many obstacles to children’s education. More and more children want to spend time in front of the screen before going to play in the park. Also it is true that the games are educational and that, as demonstrated, has benefits in the intellectual development of children. The problem comes when this balance between learning and playing is broken in favor of new technologies.

That’s why the Omo, a brand of detergents has created a book for children who can only read if they mess it up. With it they encourage the little ones to go out to the street to experiment, discover and play to know the stories that keep those white pages.

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The spectacular cover of Time magazine made with Drones

This is how the spectacular cover of Time magazine made with Drones was created.

The covers of Time magazine do not leave anyone indifferent. They mix criticism and news, vindicating journalism as a tool for analysis. The White House merged with the Kremlin or Donald Trump screaming with his hair on fire. A man pricking heroin or the image of the decaying American flag. The covers of Time magazine are pure art.

One more sample is the cover recreated with 958 Drones. For this they collaborated with the Intel “Drone Light Show” team, the same ones who created the opening ceremony of the Pyongyang Winter Olympics and participated in the SuperBowl show of 2017.

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‘Cook this page’ by Ikea, great posters with recipes for cooking

Cook this page by Ikea is a great initiative to help you cook. Through posters with instructions to put everything in the oven.

We like IKEA initiatives in marketing and advertising in different countries. The Swedish brand gives creative agencies total freedom to carry out creative and original marketing actions.

This is the case of the last action in Toronto. Cook this page by Ikea wants to help us cook new products in a different way. A great idea translated in a very visual posters where we can place the products and then put them in the oven.

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Festival Bottle, a Coca-Cola campaign to reconnect with Romanian Teens

Festival Bottle its the new Coca-Cola campaign to reconnect with Rumanian Teens on their ground.

Awareness about sugar consumption is a trend that is hurting corporate sugary drinks. More and more new generations choose with criteria those products and drinks that they use in their habitual diet.

Although the efforts of multinationals to eliminate sugar from their products while maintaining the flavor, it is true that the advertising made in all this time has contributed to associated they brand image to sugar.

Now all campaigns are aimed at regaining consumer confidence in their products. An example is the latest Coca-Cola campaign to reconnect with Rumanian Teens on their ground.

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Jeep Snacks, a Vending Machine for those who want adventure

Jeep has created a vending machine called Jeep Snacks, special for those who want adventure.

We love the vending machines. A nice structure that allows to create good ideas for marketing campaigns. This time the American car company Jeep has created a Case Study called Jeep Snacks, intended for those seeking adventure even while in the big city.

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AXA creates Smartbell. An intelligent bell for the bicycles

AXA creates a Smartbell. An intelligent bell for bicycles designed to warn nearby cars.

In cities, cars and bicycles must share space, respect traffic rules and watch each other. While the current vehicles are equipped with the latest technology to avoid collisions; bicycles are still very vulnerable to any collision with a vehicle, and the consequences for the rider could be fatal.

Although precautions are taken, drivers drive with distractions within the vehicle that decrease the concentration on the road. The radio on, talking hands-free or watching the kids in the back seat. These are some of the numerous examples that can distract us from what happens on the road.

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