‘Nutella Unica’ creates seven million of Nutella different packaging

Nutella has launched a new marketing campaign called ‘Nutella Unica’ where it has created seven million different Nutella packagings.

Nutella, the chocolate cream brand created by Michele Ferrero in 1965 created a fantastic marketing campaign recently where you could customize the label to put the name on the packaging.

The campaign was so successful that many brands like Coca-Cola made similar moves. Although in the case of the American multinational the labels came printed in a series of predetermined names; the marketing campaign of Nutella allowed to personalize the label with the name that you wanted.

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