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The Vampire Poster: The opis that burns at dawn

“The Vampire Poster” is the original way to promote “The Passage”, the new Fox series.

The outdoor advertising does not stop surprising us. We have always liked that brands devote their creative resources to the realization of outdoor advertising campaigns. They have given us great ideas such as Purina’s opis to check if our dog has diseases. Or the interactive opis to alert pedestrians. Or the Reebok to encourage us to run faster.

Now we get another turn of the screw from Brazil, hand in hand with BETC/Havas. The idea is to promote the new series of vampires of the Fox: “The Passage” that will be broadcasted in the country of Rio de Janeiro.

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The Purina Billboard that analyzes the urine of dogs: Street-Vet

The Purina billboard analyzes through a urine test the possible diseases that your dog may have.

Recently we talked about the benefits of outdoor advertising to conduct fun and original advertising campaigns. But it can also be useful to help people and animals. If the Red Bull advertising fence provided 72 hours of natural light thanks to its cans in a suburb of Vietnam; now the Purina Billboard helps us detect diseases that our dogs might have.

This billboard located in Paris analyzed by a urine test the possible infections and diseases that dogs may have.

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The world’s most boring billboard

The world’s most boring billboard are in Malmö, Sweden.

In the telling advertising agency we love outdoor advertising. Whether advertising billboards, interactive opis or bus shelters. Outdoor advertising gives us a capacity for interaction with the public and an ability to surprise that is hardly equal to other media.

And we love it because even after so much time it still surprises us. As is the case today, where we will show you the most boring advertising fence in the world.

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The interactive opis in Paris that scares pedestrians crossing in red light

‘Road Safety’ is the advertising campaign with an interactive opis in Paris to raise awareness for pedestrians who cross in red light.

Every year, 4,500 pedestrians are victims of traffic accidents in Paris. Many of these accidents are because the pedestrian has crossed with the red light. To aware of the danger of doing these actions, the French government has made a shocking publicity campaign called ‘Road Safety’.

The objective is to reduce the high rate of traffic accidents with pedestrians in the French capital. And they have made an interactive opis in Paris that warn of the danger when you are crossing in red light.

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