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The Vampire Poster

The Vampire Poster: The opis that burns at dawn

“The Vampire Poster” is the original way to promote “The Passage”, the new Fox series.

The outdoor advertising does not stop surprising us. We have always liked that brands devote their creative resources to the realization of outdoor advertising campaigns. They have given us great ideas such as Purina’s opis to check if our dog has diseases. Or the interactive opis to alert pedestrians. Or the Reebok to encourage us to run faster.

Now we get another turn of the screw from Brazil, hand in hand with BETC/Havas. The idea is to promote the new series of vampires of the Fox: “The Passage” that will be broadcasted in the country of Rio de Janeiro.

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Opis de Purina Street-Vet

The Purina Billboard that analyzes the urine of dogs: Street-Vet

The Purina billboard analyzes through a urine test the possible diseases that your dog may have.

Recently we talked about the benefits of outdoor advertising to conduct fun and original advertising campaigns. But it can also be useful to help people and animals. If the Red Bull advertising fence provided 72 hours of natural light thanks to its cans in a suburb of Vietnam; now the Purina Billboard helps us detect diseases that our dogs might have.

This billboard located in Paris analyzed by a urine test the possible infections and diseases that dogs may have.

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Valla de Publicidad de Red Bull

The Red Bull advertising billboard that converts heat into light

The Red Bull advertising billboard in Vietnam converts heat into electricity.

In telling, advertising agency we are very fans of outdoor advertising campaigns. The possibilities offered by advertising billboards, opis and vending machines have given us great advertising campaigns.

Now, Red Bull has placed an advertising billboard in Ho Chi Minh, Vietnam to light those suburbs that, when the sun goes down, are left without lighting.

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Microsoft’s advertising billboard disappears through a shadow effect

Microsoft’s advertising billboard to announce the Surface Pro 6 disappears through a shadow effect.

We like advertising actions that play with shadows and time. We remember the fantastic action of Emart where you could only see a QR code from 12 to 1 noon or the action using shadows on the wall of the Johannesburg zoo.

Now we have a similar action created by Microsoft to announce its brand new new laptop: The Surface Pro 6. This laptop is designed in an elegant matte black that makes the background fade, allowing those who use it to focus on what is really important.

So they wanted to advertise this feature in an original outdoor advertising campaign in London. Under the slogan “Designed to disappear”, Microsoft’s advertising billboard uses a play of light so that the silhouette of the Surface Pro mixes with the surroundings where it is projected. Thus, through shadows, they convert any flat surface of the city into a potential advertising fence.

Via | La Criatura Creativa

Valla de publicidad de Easy Jet

The original EasyJet advertising billboard that is reflected in the water

Valla de publicidad de Easy Jet

This original EasyJet advertising billboard placed in Bordeaux is reflected in the water.

Normally, airlines usually invest in large outdoor advertising campaigns. A very versatile medium that can reach a large number of people and also allows you to make good creatives. In the telling advertising agency, we have talked a lot about outdoor advertising as well as showing some of the great ideas brands come up with.

Now we have another example in Bordeaux. The second largest city in France is one of the country’s mandatory tourist destinations. “La Place de la Bourse”, its fountains, its fog and of course, its wines are more than enough attractions to visit the city.

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McDonald’s advertising campaign to awareness about dyslexia

The last McDonald’s advertising campaign in Sweden wants to awareness about the dyslexia.

It is to admire the commitment of the big brands to take advantage of any celebration to carry out communication campaigns. In this, both McDonald’s and Burger King are experts. Now, to commemorate the world day of dyslexia, McDonald’s has wanted to contribute its bit to awareness of this learning disorder. This disorder affects about 20% of the world’s population, and is rarely mentioned in the media.

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“Shortcut Billboards” an original Mini’s outdoor ad campaign in Berlin

“Shortcut Billboards” is an original Mini’s outdoor ad campaign in Berlin that gives you a shortcut on the way.

We’ve loved the outdoor advertising campaign that Mini has made in Berlin, Germany. An initiative to demonstrate the benefits of Mini Connected, the new onboard system of German’s brand cars.

Mini Connected is a system incorporated into vehicles that provides drivers with real-time traffic information. This allows you to recalculate the route to get to the destination faster, thus avoiding the most congested roads. And, to publicize this new feature, Mini has made an outdoor advertising campaign that helps you get to your destination faster even if you’re walking.

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Valla de publicidad más aburrida

The world’s most boring billboard

The world’s most boring billboard are in Malmö, Sweden.

In the telling advertising agency we love outdoor advertising. Whether advertising billboards, interactive opis or bus shelters. Outdoor advertising gives us a capacity for interaction with the public and an ability to surprise that is hardly equal to other media.

And we love it because even after so much time it still surprises us. As is the case today, where we will show you the most boring advertising fence in the world.

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La valla de publicidad más grande del mundo

Ford makes the largest advertising billboard in the world

Ford has made the largest advertising billboard in the world in Madrid.

In the world of outdoor advertising there are always two maxims to be overcome: to be the most original, or to be the greatest. From the first we have many examples of which we have spoken in our blog, but can not be certified by the Guinness Book of Records.

Now, Ford has made the largest advertising bill in the world and has placed it in Madrid. The billboard installed in the Spanish Building of Madrid is the largest advertising fence in the world. The assembly is certified by the Guinness Book of Records, thus unseating LG. Previously the record was established by LG, with a billboard advertising in Saudi Arabia to announce its LG G3.

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Cannes Lions 2017

All the Grand Prix of Cannes Lions 2017

Cannes Lions 2017

The list with all the Grand Prix of Cannes Lions, the advertising festival celebrated in Cannes.

This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Achieving the “Advertising Oscars” is the most precious asset of all the creative agencies in the world. And rising with the prestigious statue of the lion is almost impossible task. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2017.

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Publicidad Exterior de Samsung Galaxy S8

The original Samsung’s Outdoor Advertising to announce the new Galaxy S8

Samsung’s outdoor advertising is a 7 meters recreation of the new Galaxy S8 placed in the most iconic places in the UK.

Samsung has launched a new version of one of the world’s best selling smartphones, the Samsung Galaxy S8 and has done this original outdoor advertising in the United Kingdom.

One of the characteristics of the new terminals is its screen size and this is what Samsung wants to announce to the consumers. The new Samsung Galaxy S8 has a 5,8 inches screen and the big brother, the Galaxy S8+ goes into the 6,2 inches.

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Mupi Interactivo de Apotek Hjartat

The interactive billboard that activates when a smoker passes next by

The interactive billboard of Apotek Hjärtat in Stockholm is activated when a smoker passes next by.

Although government measures and public awareness to incite you to stop smoking are quite strong, there are still many smokers who have not given up the habit of lighting a cigarette when they are on the street.

To continue struggling against tobacco, pharmaceutical Apotec Hjärtat has made an interactive billboard in Stockholm called ‘The Coughing Billboard’ that is activated when a smoker passes by. The sensors it carries built-in allows the protagonist of the ad coughing every time he detects a pedestrian smoking in front of the billboard.

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