We analyzed the best ads throughout the Sony’s history
To talk about Sony is to talk about history. In 1946 Masaru Ibuka and Akio Morita decided to set up a company to create and repair electronic equipment. From there was born the Tokyo Telecommunications Engineering Corporation, aka Totsuko.
They continued to operate until 1958 when they began to use the Sony brand, a word fruit of the combination of several concepts: From the Latin “sonus” and “sonny boy” of the popular expression that describes a free and avant-garde person in Japan. Masaru Ibuka and Akio Morita began to expand their knowledge to create new markets.
Step by step they created a brand that reflected the vanguard of the Japanese country and became a reference company. It is known that Steve Jobs took Sony as a role model for Apple. Its minimalist aesthetics, sober design and corporate responsibility are elements that we can recognize in the Apple of this days.
The Walkman, Discman, Handycam, Playstation or the Triniton TV are some of the most memorable products created by the Tokyo company. And like big products, they needed big advertising campaigns. Today we are going to analyze the five best ads from Sony throughout the history.