Posts

Motivador Anuncio de Lebron James

The motivating LeBron James commercial with Rimowa

The motivating commercial of LeBron James to present the new line of suitcases Rimowa.

Rimowa is a German brand that is dedicated to the manufacture of high quality suitcases and accessories. It was founded in 1898 in Cologne, Germany. The brand has always moved in the luxury sector thanks to the high quality of its products. And he has always felt comfortable making collaborations with other German brands, such as Lufthansa and Porsche.

Now he turns 120 and celebrates with his advertising campaign “Never Still”. In 2018 he presented numerous short films with several athletes and designers. Roger Federer, Virgil Abloh and chef Nobu Matsuhisa. They were some of the celebrities and this year it’s the turn of LeBron James.

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Anuncio de Nike para el fútbol femenino

Nike’s commercial for women’s soccer that has impacted the world

Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

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Anuncio Selección Alemana de Futbol Femenino

Germany’s Women’s World Cup advert

The Germany’s Women’s World Cup advert shows the discrimination they have suffered because they are women.

Women’s football starts to be fashionable. In our country stadiums begin to fill and teams are more and more competitive in Europe. And, although progress is being made, we are still a long way from the female elite teams.

This summer the women’s world cup is celebrated in France and to celebrate it, the German women’s football team has made a tremendous ad to denounce the discrimination that soccer players still have today. We still like it more than that fantastic ‘Unstoppable For Iceland’ that left us all with our mouths open.

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Anuncio de Gillette - First Shave

The emotional Gillette’s commercial: “First Shave”

Gillette’s ad evokes the first shave that many men have done in their lives.

Gillette continues with its controversial advertising campaign. Its premiere with “The best a man can get” giving a twist to his concept created more than 30 years ago burned social networks with many detractors.

The reason? The adaptation of the slogan to the times that are running and everything a man can be today. An initiative that many beauty brands are adapting, thus capturing the feeling of society.

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Homenaje de Renault a Dragones y Mazmorras

Renault’s commercial is a tribute to Dungeons & Dragons

The last Renault commercial is a tribute in real image of the mythical series “Dragons and Dungeons”

The nostalgia marketing is being a resource very used lately by the big brands. And the 80s and 90s are a recurring time to turn to when we speak of nostalgia. Those children are today potential consumers that brands pursue to seduce.

And no wonder, feeling nostalgic reminds us of past memories. These memories improve our mood, reduce stress and have a positive effect on the future. If advertising manages to evoke those memories, the brand memory and the link with the consumer is strengthened. This is pure gold for any marketing campaign.

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Anuncio de Vueling - Enamórate de la vida

The Vueling commercial gives the kick-off to the summer

“Fall in love with summer” is Vueling’s new ad that gives the kick-off to the summer.

We are near June and the brands are starting to launch their summer campaigns. It is an attempt to advance to the star campaign of the summer: The one that Estrella Damm that is launched just before San Juan.

That is why Vueling has launched “Fall in love with summer”. The commercial with which the airline wants to seduce us to escape this summer. And is that we all smile when we play a holiday plan, a silly smile that tells us … we are in love with summer.

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Anuncio Federación de Cardiologia | Oh My Dog

The Federation of Cardiology ad encourages us to have a dog

“Oh my Dog” is the new commercial from the Federation of Cardiology: Having a dog can save our lives.

It’s official, we’re fans of the campaigns of the French Federation of Cardiology. Last year, “Lucky Day” slipped into the top ten ads of 2018 with an original, fun and unexpected proposal.

Now, after the success of that campaign, they return with “Oh My Dog”, a new spot that warns us that having a dog is not saving our lives.

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Marketing and Advertising strategy of Tesla

The marketing and advertising strategy of Tesla

Marketing and Advertising strategy of Tesla

How has Tesla come to be a reference without spending money on advertising? We are going to analyze the Marketing and Advertising strategy of Tesla.

Tesla Motors is the pioneer company in the manufacture of electric cars. But, how has a company founded in 2003 been the car brand with more engagement over Audi, BMW, Toyota, Cadillac or Porsche? The result is a mix of marketing and advertising strategies that have made a difference.

A strategy that has revolutionized the automotive market and caught up with the big names in the industry. Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy.

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Acción de BrewDog Brasil

The action of BrewDog to prevent you from driving drunk

#ThrowBackCrash is the action of BrewDog to prevent you from taking the car when you have drunk.

The campaigns against alcohol and driving have always been impressive. The ads of the general direction of traffic have tended to the drama when reminding us that if we drink, we must not drive. But also car brands, aware of the problem, have carried out original campaigns to prevent you from driving drunk. Volkswagen, for example, launched a special 0,0 beer for those who must drive.

But the problem remains in many countries, one is Brazil. To raise awareness among Brazilians, BrewDog beer brand has made an original action during the carnival in Sao Paulo.

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Acción de Burger King Traffic Jam Whopper

The Burger King marketing action brings the food in a traffic jam

The Burger King marketing action in Mexico that brings you food if you are in a traffic jam.

Many times we have criticized Burger King when he focuses his advertising campaigns on attacking McDonald’s. We believe that the brand can find its own voice if it needs to face its rival. That’s why we celebrate when they deviate from that line to propose original and fun advertising campaigns.

This is the case of the last action of Burger King in Mexico. The Mexican capital is one of the most trafficked. Drivers spend 5 hours a day in the car to get to their homes. Aware of this, Burger King has decided to offer the delivery service to all those stuck in traffic.

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Anuncio de Coca-Cola | Vivamos más retornable

The Coca-Cola Commercial encourages us to waste less with “Let’s live more returnable”

“Let’s live more returnable” It is the last Coca-Cola commercial that encourages us to be more sustainable by returning waste.

In the telling, advertising agency we love the advertising campaigns carried out in Argentina. There is a lot of talent and creativity in the country, qualities that are rewarded year after year at the Cannes Advertising Festival. And more particularly, the creative department of Coca-Cola that has been providing great advertising campaigns for years.

So we remember the fantastic “Being Parents” where they explained the ups and downs of a couple and their first child. They have also had time to claim with “You had to be born here.”

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Anuncio de Nike con Caster Semenya

The Nike Commercial supporting Caster Semenya

The latest Nike commercial, starring Caster Semenya, shows us the culture of effort and overcoming in sports.

Nike wants the year of the celebration of the 30th anniversary of the slogan Just Do It to be big. They started a series of controversial marketing campaigns supporting Colin Kaepernick. Then comes the ads “Dream Crazier” starring female athletes and “Shared Dream” where they explained a beautiful story of friendship.

Now they bring us their last campaign, in support of the athlete Caster Semenya. Caster has been “forced” by the athletics federation (IAAF) to take some pills to lower their testosterone level because it distorted the competition.

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Anuncio de GAA "Where we all belong"

The emotional GAA commercial “Where We All Belong”

The emotional GAA commercial is a tribute to those people who give everything without expecting anything in return.

The Gaelic Athletic Association (GAA) is one of the largest sports organizations in Ireland. It is a community-based organization run by volunteers for more than 100 years, when it was founded in 1884. Promotes Gaelic games such as Hurling, Soccer, Handball and Rounders. Their work is essential in Irish society and this is not understood without the GAA. It also promotes the Ladies Football and Camogie.

Now they have launched an advertising campaign to celebrate that we all have a place that belongs to us. “Where We All Belong” is a tribute to all the volunteers that make the day to day of the GAA possible with all its components.

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Unquiet Voices

The original campaign against gender violence: Unquiet Voices

“Unquiet Voices” is a campaign against gender violence that gives voice to women in silent films.

Gender violence is a scourge present in all countries of the world. In Romania, every 30 seconds a woman is a victim of domestic violence. A chilling fact. Despite this scary statistic, very few Romanian women dare to raise their voices to stop men’s feet.

With the idea of putting the focus on this problem. The NGO ANAIS and the agency Cheil Centrade have launched “Unquiet Voices”, a campaign against gender violence. This campaign has been made recovering silent films free of copyright.

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Anuncios de Lenovo | #NoMoreExcuses

A funny Lenovo’s commercials for the education sector

Lenovo’s commercials for the education sector will throw away all the excuses you have for not doing homework.

Lenovo, the Chinese multinational manufacturer of computers, tablets and smartphones has launched to the conquest of the education sector. With its new campaign #NoMoreExcuses wants to break into the products for students.

To do this, he has devised a series of ads recalling those moments in which students have made excuses not to hand in their homework.

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