Absolut’s animated commercial is a spectacular short titled “It’s in our spirit.”
In the telling advertising agency we love advertising campaigns carried out in animation. In its day we value the best animated commercials, pieces of tremendous quality that due to their condition are timeless.
We are aware that animation is not an easy resource for brands. It requires time, patience and precision, qualities that unfortunately are not distilled in a world where communication is consumed in fast food mode. But despite everything, real gems continue to arrive.
This is the case of the latest Absolut campaign, a spectacular animated short to encourage us to socialize again whenever possible.