“Courage” is Dove’s commercial for Covid19 that focuses on healthcare professionals
The pandemic forces companies to react to help fight Covid19. From reorienting production to make disinfectants, masks, or respirators, to making large donations to organizations that are on the street.
This is the case of Dove, which has launched an advertising campaign for Covid19 and is also donating facial care products to Canadian health professionals. It is also making financial contributions to organizations like Direct Relief.