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The ET commercial coming home for Christmas revolutionizes networks

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The ET commercial returning home for Christmas revolutionizes social networks.

It’s here. The best commercial of this Christmas. And it is that the English video platform on demand Sky is revolutionizing the networks with its Christmas commercial.

Neither more nor less than E.T. coming home for Christmas after 37 years. A tremendously emotional commercial that points directly to nostalgia with a story that could well be the epilogue of the famous film made by Steven Spielberg.

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The beautiful commercial of The Salvation Army: “Love of My Life”

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Anuncio The Salvation Army

The commercial of Salvation Army is a beautiful story of life.

In the telling, advertising agency we know that the storytelling of a campaign is the key element to connect with consumers. A story that makes us feel identified with the brand will establish an emotional bond with it. Companies know this and try to tell us the best possible stories. Sometimes they get it, sometimes they don’t, but their momentum gives us wonderful stories.

This is the case of the commercial of The Salvation Army. This NGO is a charitable movement with the only idea of helping the most disadvantaged. As an NGO, it knows that it must impact to achieve its purpose: a donation to continue with its community work.

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The enigmatic Porsche campaign for its new electric car

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Electricity Talks, de Porsche

The Porsche campaign prepares us for the arrival of its electric model.

Automobile brands knows that the future is electric. They are already moving to launch their most iconic cars in electric format and many plan to have their entire electrified fleet a few years away. The Tesla effect has had an effect and the Elon Musk company has acted as a changing agent in the industry. Do not miss the fantastic article that we dedicate to the marketing and advertising strategy of Tesla to understand the reason for its success.

Well, brands like Nissan, Renault, BMW, Hyundai / KIA, Peugeot, Citroen and Opel already have most of the electric models and the remaining brands plan to have the entire fleet by 2025. Although they still have a high price and do not have many recharging points, the manufacturers have initiated the change.

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“Point of View”, the shocking Sandy Hook Promise ad

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Sandy Hook Promise | Point of View

The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools.

Sandy Hook Promise is an NGO that was founded on the shooting at Sandy Hook Elementary School in 2012. The tragedy left twenty children and six employees dead. The organization was born to prevent violence with firearms in schools.

In 2016 he surprised everyone with “Evan”, one of the commercials of the year. In a brilliant editing and storytelling exercise, we hid the warning signs to detect a possible shooter in the schools.

The commercial was crowned as one of the best of the year for its original proposal and immediately viralized by the networks. Now, the NGO launches a campaign that drinks a lot from that first one.

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The Budweiser commercial shows us that Rock is more alive than ever

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Anuncio de Budweiser | Rock is Alive

“Rock is alive” is the Budweiser commercial to show us that Rock is more alive than ever.

Rock does not seem to live one of its best moments. The boom of the late 70s, the 80s and 90s gives all the impression that has already passed. Bands no longer sound in the radio formulas, which have turned towards more commercial, electronic and folk music. The old great bands are more interested in performing concerts before they release albums. And we do not blame him, after all they have already done their part of the work.

Are the groups formed since 2000 who are finding it difficult to find their site. The new streaming platforms have marked the passage and with them the appearance of “fast food” music, playlist songs that do not have much more journey.

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Nike’s tribute to the world champions: “Never Stop Winning”

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Anuncio de Nike Never Stop Winning

Nike’s tribute to the world champions is a message of vindication.

The women’s world cup has finished with the victory of the American team for 2 years or the Netherlands. It is the fourth world cup that takes USA becoming the great dominator of women’s football. But if the world cup celebrated in France will be remembered for something, it is because of the definitive explosion of women’s football.

The big brands have been involved in making an investment that was unthinkable a few years ago and that have been returned exponentially. The emergence of Nike as a champion of the cause is one of the great news that devotes to women’s football.

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The precious Apple commercial for Airpods: “Bounce”

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Anuncio de Airpods de Apple

The Apple commercial for Airpods is a precious piece where we see the protagonist bouncing through the streets.

There are times when Apple surprises us with their ads. They are usually of an impeccable technical bill and with an enviable sense of style. But many times they sin of originals. It is as if they had put the autopilot and made more and more of the same. A general feeling and accentuated by the departure of Jony Ive, chief designer of the brand to found his own company.

But there are also times when the Cupertino brand surprises us. Gone are those innovative ads that surprised everyone and that we review in our list of the best ads from Apple. But still we have been delighted with great pieces like Welcome Home, directed by Spike Jonze.

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The SubWay commercial that was launched in 2016 and has gone viral

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The SubWay commercial: “Timeline” has gone viral on the internet after being released in 2016.

Internet it’s a rollercoaster. They can cast unknown characters such as the vitalistic woman with the Chewbacca mask into celebrity or they can sink the career of an actor. Internet moves by ephemeral tendencies capable of the best and the worst, you never know what can happen.

Today we bring you the rebirth of an advertising campaign that was launched in 2016. It has not been until now that it has gone viral and the Internet has discovered it. We talk about “TimeLine”, the SubWay commercial that represents the life of a young person from birth until he makes his own decisions.

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The motivating ad for the Olympic Games: “Sport can change everything”

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Motivador Anuncio para los JJOO de París 2024

The motivating ad for the Olympic Games prepares the Parisian capital for its edition of 2024.

The Olympic Games represent a before and after for the world in general. The athletes, who look forward to this moment to show that they are the best, the participating countries, that proudly wear the benefits of their lands and the host cities, which have enhanced their image worldwide.

Obviously, brands are not going to miss the opportunity to give us new and original advertising campaigns. A showcase of such magnitude is well worth it. And we started to have some examples preparing the ground.

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The best commercial of the year: ‘The truth is worth it’ – New York Times

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‘The truth is worth it’ of the New York Times stands as the best commercial of the year at the Cannes Film Festival.

The Cannes Advertising Festival has left us the best advertising campaigns. We have seen the Grand Prix in all categories, as well as the best commercials at the Cannes Film Festival. But now we have to stop at the big winner, the piece that has won the best prize. The best commercial of the year.

“The Truth is Worth It”, of New York Times commercial created by the agency Droga5 was the winner in the Grand Prix category. An advertising campaign composed of five pieces: “Resolve”, “Rigor”, “Courage”, “Perseverance” and “Fearlessness”.

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The best commercials of the Cannes Advertising Festival 2019

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Mejores Spots de Publicidad en Cannes

A list of the best commercials of the Cannes Advertising Festival.

The Cannes Advertising Festival has come to an end. We have already seen all the Grand Prix of Cannes 2019 and now it’s time to see the best commercials of the festival. Some commercials that must demonstrate a brand storytelling and that has been made to be passed through a screen. This includes content for television, film and online.

We leave you with the best commercials of the Cannes Advertising Festival.

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The Grand Prix of Cannes Lions 2019

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Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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The motivating LeBron James commercial with Rimowa

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The motivating commercial of LeBron James to present the new line of suitcases Rimowa.

Rimowa is a German brand that is dedicated to the manufacture of high quality suitcases and accessories. It was founded in 1898 in Cologne, Germany. The brand has always moved in the luxury sector thanks to the high quality of its products. And he has always felt comfortable making collaborations with other German brands, such as Lufthansa and Porsche.

Now he turns 120 and celebrates with his advertising campaign “Never Still”. In 2018 he presented numerous short films with several athletes and designers. Roger Federer, Virgil Abloh and chef Nobu Matsuhisa. They were some of the celebrities and this year it’s the turn of LeBron James.

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The best commercials for women’s football

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The best commercials for Women's Football

We analyze which are the best commercials for women’s football

Women’s football is in a sweet moment. After a long time, women who practice the king sport are beginning to be recognized all over the world. They are still far from their masculine counterparts as far as repercussion is concerned, but the trend is pushing them upwards.

Proof of this is the involvement of major brands in their advertising campaigns. The sponsors proudly wear their equipment and the investments destined to women’s soccer are being fired every year. The example of Nike’s emergence as a standard-bearer of the cause, followed by the other brands.

This trend is having a turning point with the Women’s World Cup that will be held in France. All the tickets sold, juicy amounts in retransmission rights and the big brands making an appearance. It’s marketing, friends.

That’s why today we are going to analyze the best commercials for women’s football. There are still few, but they are of a tremendous quality.

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ING’s commercial for the Dutch women’s football team

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The rocker ING commercial for the Dutch women’s football team.

There is little time for the Women’s World Cup to be held and this year the brands are showing its best. The first to give the shot was Commerzbank with its commercial for the German team. Then came Nike with his spectacular “Dream Further” to leave us surprised.

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