Salla’s candidacy for the Olympic Games, the coldest town in Finland

Candidatura a los JJOO de Salla

Salla, the coldest town in Finland, presents its candidacy for the Olympics to raise awareness about climate change.

At the telling advertising agency we love this type of advertising campaign. To promote the product they use the tools provided by the internet to make their content viral, and for this, any crazy and well-executed idea is welcome.

This is the case of the advertising campaign to promote Salla, a town in Finland and incidentally raise awareness about climate change. Salla is a town of 3,500 inhabitants located in Lapland, Finland. It is one of the coldest towns in Finland, with temperatures that reach -17ºC in winter to 19ºC in summer. Well, they have just submitted a bid for the Olympics.

Read more

The emotional Toyota commercial tells the story of Jessica Long

Anuncio de Toyota | Jessica Long

Toyota’s commercial tells the emotional story of Paralympic swimmer Jessica Long.

One of the most emotional ads that were seen in the last edition of the Super Bowl was undoubtedly this one from Toyota. A moving ad that reminds us in style of that fantastic “Rule Yourself” starring Michael Phelps before the Olympic Games in Rio de Janeiro.

And is that within the many controversies that the Super Bowl has left us, there has been an advertising campaign that has shocked viewers. An ad that explains the emotional story of Paralympic swimmer Jessica Long, winner of 13 gold medals.

Read more

Best Super Bowl Commercials of 2021

Best Super Bowl Commercials of 2021

The best 2021 Super Bowl commercials between the Tampa Bay Buccaneers and the Kansas City Chiefs.

The Super Bowl is the biggest sporting event on the planet. A sideboard that more than 100 million people see live, and where brands launch their best advertisements. One of the quintessential events of the American ShowTime and that this year has had a special importance since it has been held right in the middle of the global pandemic.

And is that last year, the Super Bowl was one of the last mass events to be held worldwide. In China, the Coronavirus was already causing havoc and the perception that it would leave the country was nil. A year later, things have changed a lot, with the planet plunged into a global pandemic, although luckily, celebrating the distribution of the vaccine that immunizes against the virus.

Despite this, Raymond James Stadium in Tampa has been occupied by 22,000 seats. 7,500 health workers who are already vaccinated and the rest of the general public who got the ticket through a raffle system. We leave you with the best announcements of the Super Bowl 2021 and a playlist on YouTube.

Read more

Leica celebrates 150 years with an emotional advertising campaign

Leica celebra 150 años | The World Deserve Witnesses

Camera brand Leica celebrates 150 years with an emotional commercial: “The world needs witnesses.”

Leica, the brand of cameras, surveying and medical equipment celebrates 150 years, and it does so with a very emotional advertising campaign. And it is that the art of photography has a prominent role in society. It is responsible for documenting and representing the world around us. Photography is capable of capturing our best moments in life and making them eternal. Those funny and memorable moments, but it is also capable of capturing pleasure, sadness, anger or fear.

Leica celebrates 150 years and has launched its first global campaign in more than 10 years. The German brand honors the power of images by documenting the beauty of this world.

Read more

TOP 5: The Nike Best Commercials of the Decade

Best Nike Commercials of the Decade

We list the five best Nike commercials of the decade.

After analyzing the five best Nike commercials in all of its history, it is time to look at how Nike advertising has evolved and see how it has changed in the last ten years. And it is that although the philosophy of Nike has been changing during the different times, it has always supported those transgressive athletes, who went beyond the pure conception of sport.

2016 was a turning point for the brand on a communicative level. He took sides in the controversy of NFL quarterback Colin Kaepernick with the president of the United States, Donald Trump. The athlete led a wave of protests on the field by kneeling while the national anthem sounded before the games.

In 2017 Nike launched a controversial ad campaign starring Colin Kaepernick. Trump supporters called for a boycott of the multinational’s products, but Nike took sides by thinking beyond its sales. Activist Adam Best summed it up perfectly: “Supporting Colin Kaepernick at a time when most brands lack political courage is something that future generations will remember as part of the brand’s legacy of being on the side. correct story. “

On May 25, George Floyd died from police brutality. Massive demonstrations against it spread throughout the world, appropriating Kaepernick’s gesture of kneeling as a gesture of protest. Nike decided to be on the right side of history and from then on it followed a more demanding line of communication than before, which is clearly reflected in the best Nike ads of the decade. We are going to analyze Nike top five commercials of the decade.

Read more

Nike’s commercial “You can’t stop our voice” is an ode to the power of sport

You can't Stop Us | Witness The Power of Sport | Nike

Nike continues its line of “You can’t stop our voice” with “Witness The Power of Sport”, a manifesto in favor of sport power to change things.

There are not many brands that turn their communication around like Nike has done over the years. It has explored new creative lines to position itself as a brand that cares about society. There is no doubt that the impact of the “Dream Crazy” campaign starring Colin Kaepernick was a turning point for the brand.

Its maing agency, Wieden + Kennedy, was able to react and position the brand alongside those who want to change the world. As a result, new concepts emerged, with which to create new advertising campaigns. One is “You Can’t Stop Sport Us” which brought us memorable commercials during the lockdown. The other is “You Can’t Stop Sport Our Voice” which served to protest against racism, encourage young people to vote and this campaign, which highlights the power of sport to change things.

Read more

Tim Hortons’ christmas commercial is an emotional story about equality

Anuncio de Tim Hortons para Navidad

“We are all made of the same snow” is Tim Hortons’ emotional commercial for Christmas.

Few brands are left to launch their Christmas campaigns. The last to do so has been Tim Hortons, the Canadian coffee-restaurant brand, and it does so with a message of equality.

Canada is a country inhabited by people from different places, with a hodgepodge of different ethnicities coexisting without problems. And Tim Hortons has wanted to reflect it in his Christmas campaign with “Snowpeople”, where we see different families build the typical snowmen in the garden of their houses.

Read more

Intermarché’s Christmas advert is a tribute to the hospital staff

Anuncio de Navidad de Intermarche

The Intermarché Christmas advert is a tribute to all healthcare personnel.

This year, a tribute to health personnel could not be missing in the Christmas adverts. Those who are, without a doubt, one of the great protagonists that this 2020 has brought us.

This tribute has been made by Intermarché, which with its Christmas campaign narrates an emotional bond between a nurse and a family in the father’s recovery. A message of gratitude to all healthcare personnel for their response to the health emergency caused by Covid19.

Read more

Apple’s Christmas commercial promotes its HomePod Mini

Anuncio Apple | Magic of Mini

“The Magic of Mini” is Apple’s Christmas commercial promoting its HomePod Mini.

It is not that Apple’s Christmas commercial has been made to wait, it is that the Christmas commercials have been advancing in recent years. The beginning of December marked the start and the bulk appeared two weeks before the festivities. Now everything has changed, the globalization of Black Friday as well as the need to advance Christmas shopping have forced brands to launch their Christmas campaigns in mid-November.

After the successful commercials of Coca-Cola, Amazon or Lotteries, it is the turn of another of the Christmas classics: Apple. And this year he wanted to promote his brand new product, aware that it could be a best seller this holiday season: The HomePod Mini.

Read more

Carrefour’s Christmas commercial has a letter as its main axis

Anuncio de Navidad de Carrefour | The Letter

“The Letter” is Carrefour’s Christmas commercial with a letter as the main axis.

This year is especially difficult for those who want to celebrate Christmas in a traditional way. During the current situation, we recommend not shopping in malls with crowds of people, or getting together to celebrate family holidays. The recommendation from the telling, advertising agency is to have common sense and good sense these days. We can celebrate these days, but heeding the government’s recommendations. For those who want to give gifts, choose to buy in the local store and on days with less influx.

Department stores are aware and that is why they are promoting online shopping with delivery service. This is the case of Carrefour’s Christmas ad, which takes advantage of the context to reinforce its brand purpose.

Read more

Absolut’s animated commercial: “It’s in our spirit”

Anuncio animado de Absolut | "It's in our spirit"

Absolut’s animated commercial is a spectacular short titled “It’s in our spirit.”

In the telling advertising agency we love advertising campaigns carried out in animation. In its day we value the best animated commercials, pieces of tremendous quality that due to their condition are timeless.

We are aware that animation is not an easy resource for brands. It requires time, patience and precision, qualities that unfortunately are not distilled in a world where communication is consumed in fast food mode. But despite everything, real gems continue to arrive.

This is the case of the latest Absolut campaign, a spectacular animated short to encourage us to socialize again whenever possible.

Read more

McDonald’s Christmas commercial for 2020 brings out our Inner Child

Anuncio de Navidad de McDonald's | Inner Child

“Inner Child” is McDonald’s Christmas commercial for 2020 that reminds us of the child in us.

The battle continues to see who makes the best commercial this Christmas. After Coca-Cola left the list very high with “The Letter” and that John Lewis and Sainsbury’s have not been able to reach for the moment, it is McDonald’s turn.

La multinacional americana ha lanzado su anuncio de Navidad para recordarnos el niño que llevamos dentro. Con “Inner Child” buscan el lado más sentimental del consumidor y que, a pesar de la situación tan complicada que estamos viviendo, el niño que llevamos dentro siempre nos acompañará.

Read more

John Lewis’s advert for this Christmas: “Give A Little Love”

Anuncio de John Lewis | Give a Little Love

John Lewis’s advert is titled “Give A Little Love” and is made by various animators.

In a globalized world, what was once an event expected only in the UK has now become a global phenomenon. It didn’t take long for John Lewis’s commercials to go viral and be seen around the world. Each year has marked the starting of the Christmas campaign.

But in a globalized world, other brands also want their dose of prominence. That is why each year the Christmas adverts are released even before, so that consumers can share it without being overshadowed by others. The christmas adverts for Lego, Amazon and Coca-Cola have already been released, and today it is the turn of the John Lewis Christmas advert.

Read more

Disney’s Christmas Commercial for 2020: “From Our Family To Yours”

Anuncio de Navidad de Disney 2020

Mickey Mouse and family traditions are the main protagonists of Disney’s Christmas commercial.

The Christmas commercials of the big brands continue to be released. We have already seen Amazon’s Christmas commercial, Coca-Cola and Lego. More and more brands are moving forward to launch their Christmas campaigns, a luxury that was previously owned by the John Lewis commercial and his endearing stories.

Today is Disney’s turn, with a story centered on Mickey Mouse and family traditions for Christmas. A three-minute short of the same quality as a Pixar story.

Read more

The best LGBTQ commercials and Pride movement.

Best LGBTQ Commercials

We list the best LGBTQ commercials and Pride movement.

Brands have been naturally embracing the LGBTQ collective and the Pride movement. Values such as inclusivity, consistency and authenticity are very sweet to brands. And not only because this movement represents 3$ million in purchasing power, but because 54% of Millennials say they prefer to buy brands aware of the LGBTQ movement before others that do not focus on equality.

Step by step we have seen how brands turn to advertising, marketing and sponsorship campaigns. Especially Pride Day, which is celebrated every June 28 to commemorate the Stonewall riots in 1969. The raids carried out by the police in the popular New York bar and the consequences suffered by the group led to a wave of spontaneous demonstrations and violent for the first time in favor of the community.

Society is changing to become more sustainable, egalitarian and inclusive, and with it brands, who have not hesitated to offer large advertising campaigns to raise awareness in the rest of the world. Today we are going to review the best LGBTQ commercials and the Pride movement.

Read more