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The beautiful commercial of The Salvation Army: “Love of My Life”

24 July 2019/0 Comments/in Advertising, TV ads /by telling things

The commercial of Salvation Army is a beautiful story of life.

In the telling, advertising agency we know that the storytelling of a campaign is the key element to connect with consumers. A story that makes us feel identified with the brand will establish an emotional bond with it. Companies know this and try to tell us the best possible stories. Sometimes they get it, sometimes they don’t, but their momentum gives us wonderful stories.

This is the case of the commercial of The Salvation Army. This NGO is a charitable movement with the only idea of helping the most disadvantaged. As an NGO, it knows that it must impact to achieve its purpose: a donation to continue with its community work.

The enigmatic Porsche campaign for its new electric car

22 July 2019/0 Comments/in Advertising, Marketing, TV ads /by telling things

The Porsche campaign prepares us for the arrival of its electric model.

Automobile brands knows that the future is electric. They are already moving to launch their most iconic cars in electric format and many plan to have their entire electrified fleet a few years away. The Tesla effect has had an effect and the Elon Musk company has acted as a changing agent in the industry. Do not miss the fantastic article that we dedicate to the marketing and advertising strategy of Tesla to understand the reason for its success.

Well, brands like Nissan, Renault, BMW, Hyundai / KIA, Peugeot, Citroen and Opel already have most of the electric models and the remaining brands plan to have the entire fleet by 2025. Although they still have a high price and do not have many recharging points, the manufacturers have initiated the change.

“Point of View”, the shocking Sandy Hook Promise ad

18 July 2019/0 Comments/in Advertising, TV ads /by telling things

The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools.

Sandy Hook Promise is an NGO that was founded on the shooting at Sandy Hook Elementary School in 2012. The tragedy left twenty children and six employees dead. The organization was born to prevent violence with firearms in schools.

In 2016 he surprised everyone with “Evan”, one of the commercials of the year. In a brilliant editing and storytelling exercise, we hid the warning signs to detect a possible shooter in the schools.

The commercial was crowned as one of the best of the year for its original proposal and immediately viralized by the networks. Now, the NGO launches a campaign that drinks a lot from that first one.

The Budweiser commercial shows us that Rock is more alive than ever

17 July 2019/0 Comments/in Advertising, TV ads /by telling things

“Rock is alive” is the Budweiser commercial to show us that Rock is more alive than ever.

Rock does not seem to live one of its best moments. The boom of the late 70s, the 80s and 90s gives all the impression that has already passed. Bands no longer sound in the radio formulas, which have turned towards more commercial, electronic and folk music. The old great bands are more interested in performing concerts before they release albums. And we do not blame him, after all they have already done their part of the work.

Are the groups formed since 2000 who are finding it difficult to find their site. The new streaming platforms have marked the passage and with them the appearance of “fast food” music, playlist songs that do not have much more journey.

Nike’s tribute to the world champions: “Never Stop Winning”

9 July 2019/0 Comments/in Advertising, TV ads /by telling things

Nike’s tribute to the world champions is a message of vindication.

The women’s world cup has finished with the victory of the American team for 2 years or the Netherlands. It is the fourth world cup that takes USA becoming the great dominator of women’s football. But if the world cup celebrated in France will be remembered for something, it is because of the definitive explosion of women’s football.

The big brands have been involved in making an investment that was unthinkable a few years ago and that have been returned exponentially. The emergence of Nike as a champion of the cause is one of the great news that devotes to women’s football.

The precious Apple commercial for Airpods: “Bounce”

2 July 2019/0 Comments/in TV ads /by telling things

The Apple commercial for Airpods is a precious piece where we see the protagonist bouncing through the streets.

There are times when Apple surprises us with their ads. They are usually of an impeccable technical bill and with an enviable sense of style. But many times they sin of originals. It is as if they had put the autopilot and made more and more of the same. A general feeling and accentuated by the departure of Jony Ive, chief designer of the brand to found his own company.

But there are also times when the Cupertino brand surprises us. Gone are those innovative ads that surprised everyone and that we review in our list of the best ads from Apple. But still we have been delighted with great pieces like Welcome Home, directed by Spike Jonze.

The SubWay commercial that was launched in 2016 and has gone viral

1 July 2019/0 Comments/in Publicidad Viral, TV ads /by telling things

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The SubWay commercial: “Timeline” has gone viral on the internet after being released in 2016.

Internet it’s a rollercoaster. They can cast unknown characters such as the vitalistic woman with the Chewbacca mask into celebrity or they can sink the career of an actor. Internet moves by ephemeral tendencies capable of the best and the worst, you never know what can happen.

Today we bring you the rebirth of an advertising campaign that was launched in 2016. It has not been until now that it has gone viral and the Internet has discovered it. We talk about “TimeLine”, the SubWay commercial that represents the life of a young person from birth until he makes his own decisions.

The motivating ad for the Olympic Games: “Sport can change everything”

27 June 2019/0 Comments/in TV ads /by telling things

The motivating ad for the Olympic Games prepares the Parisian capital for its edition of 2024.

The Olympic Games represent a before and after for the world in general. The athletes, who look forward to this moment to show that they are the best, the participating countries, that proudly wear the benefits of their lands and the host cities, which have enhanced their image worldwide.

Obviously, brands are not going to miss the opportunity to give us new and original advertising campaigns. A showcase of such magnitude is well worth it. And we started to have some examples preparing the ground.

The best commercial of the year: ‘The truth is worth it’ – New York Times

26 June 2019/0 Comments/in Advertising, TV ads /by telling things

‘The truth is worth it’ of the New York Times stands as the best commercial of the year at the Cannes Film Festival.

The Cannes Advertising Festival has left us the best advertising campaigns. We have seen the Grand Prix in all categories, as well as the best commercials at the Cannes Film Festival. But now we have to stop at the big winner, the piece that has won the best prize. The best commercial of the year.

“The Truth is Worth It”, of New York Times commercial created by the agency Droga5 was the winner in the Grand Prix category. An advertising campaign composed of five pieces: “Resolve”, “Rigor”, “Courage”, “Perseverance” and “Fearlessness”.

The best commercials of the Cannes Advertising Festival 2019

25 June 2019/0 Comments/in Advertising, TV ads /by telling things

A list of the best commercials of the Cannes Advertising Festival.

The Cannes Advertising Festival has come to an end. We have already seen all the Grand Prix of Cannes 2019 and now it’s time to see the best commercials of the festival. Some commercials that must demonstrate a brand storytelling and that has been made to be passed through a screen. This includes content for television, film and online.

We leave you with the best commercials of the Cannes Advertising Festival.

The Grand Prix of Cannes Lions 2019

25 June 2019/0 Comments/in Advertising, Ambient, Branded Content, Branding, Diseño gráfico, Marketing, Publicidad Exterior, Publicidad Viral, Redes Sociales, Social Media, Street Marketing, TV ads /by telling things

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

The motivating LeBron James commercial with Rimowa

19 June 2019/0 Comments/in Advertising, TV ads /by telling things

The motivating commercial of LeBron James to present the new line of suitcases Rimowa.

Rimowa is a German brand that is dedicated to the manufacture of high quality suitcases and accessories. It was founded in 1898 in Cologne, Germany. The brand has always moved in the luxury sector thanks to the high quality of its products. And he has always felt comfortable making collaborations with other German brands, such as Lufthansa and Porsche.

Now he turns 120 and celebrates with his advertising campaign “Never Still”. In 2018 he presented numerous short films with several athletes and designers. Roger Federer, Virgil Abloh and chef Nobu Matsuhisa. They were some of the celebrities and this year it’s the turn of LeBron James.

Nike’s commercial for women’s soccer that has impacted the world

3 June 2019/0 Comments/in Advertising, The best Nike commercials, TV ads /by telling things

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Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

Germany’s Women’s World Cup advert

31 May 2019/0 Comments/in Advertising, TV ads /by telling things

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The Germany’s Women’s World Cup advert shows the discrimination they have suffered because they are women.

Women’s football starts to be fashionable. In our country stadiums begin to fill and teams are more and more competitive in Europe. And, although progress is being made, we are still a long way from the female elite teams.

This summer the women’s world cup is celebrated in France and to celebrate it, the German women’s football team has made a tremendous ad to denounce the discrimination that soccer players still have today. We still like it more than that fantastic ‘Unstoppable For Iceland’ that left us all with our mouths open.

The emotional Gillette’s commercial: “First Shave”

29 May 2019/0 Comments/in Advertising, TV ads /by telling things

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Gillette’s ad evokes the first shave that many men have done in their lives.

Gillette continues with its controversial advertising campaign. Its premiere with “The best a man can get” giving a twist to his concept created more than 30 years ago burned social networks with many detractors.

The reason? The adaptation of the slogan to the times that are running and everything a man can be today. An initiative that many beauty brands are adapting, thus capturing the feeling of society.