Posts

Publicidad de McDonald's en aeropuertos

“M”, a McDonald’s advertising campaign in airports

/0 Comments/in , , /by

Publicidad de McDonald's en aeropuertos

“M” is a minimalist McDonald’s advertising campaign in airports

When it’s time to travel, the previous moments we spent in an airport are of excitement and joy. And it is for us less, visiting a new country, living a new culture or knowing new landscapes is something that will be engraved forever in our brains. The quote “Travel is the only thing you buy that makes you richer” makes more sense than ever.

Being all new, our brain is more than ever exposed to all kinds of inputs. That’s why brands and advertising spaces in airports fight to capture the traveler’s attention. Thousands of people come and go every day, so the impact achieved is greater than any other advertising campaign.

Read more

Opis Interacito París accidentes peatones

The interactive opis in Paris that scares pedestrians crossing in red light

/0 Comments/in , , /by

‘Road Safety’ is the advertising campaign with an interactive opis in Paris to raise awareness for pedestrians who cross in red light.

Every year, 4,500 pedestrians are victims of traffic accidents in Paris. Many of these accidents are because the pedestrian has crossed with the red light. To aware of the danger of doing these actions, the French government has made a shocking publicity campaign called ‘Road Safety’.

The objective is to reduce the high rate of traffic accidents with pedestrians in the French capital. And they have made an interactive opis in Paris that warn of the danger when you are crossing in red light.

Read more

Publicidad Exterior de Samsung Galaxy S8

The original Samsung’s Outdoor Advertising to announce the new Galaxy S8

/0 Comments/in , , /by

Samsung’s outdoor advertising is a 7 meters recreation of the new Galaxy S8 placed in the most iconic places in the UK.

Samsung has launched a new version of one of the world’s best selling smartphones, the Samsung Galaxy S8 and has done this original outdoor advertising in the United Kingdom.

One of the characteristics of the new terminals is its screen size and this is what Samsung wants to announce to the consumers. The new Samsung Galaxy S8 has a 5,8 inches screen and the big brother, the Galaxy S8+ goes into the 6,2 inches.

Read more