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“Hashtags of Arts”, the campaign of the Museum of Fine Arts of Brazil

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Hashtags of Arts connects new technologies and Social Media with Fine Arts.

Young people today spend more time than ever connected to social networks. Especially in Brazil, where it is considered the second most connected country after China. According to the consultancy Oliver Wyman, Brazilians spend an average of 3 hours and 56 minutes connected to social networks.

The same report points out that Cariocas are the ones who spend less time in a museum. So, how to increase attendance and make interesting the visit to the Museum of Fine Arts of Rio de Janeiro? Uniting the two disciplines with “Hashtags of Art”.

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HBO’s brilliant thread on Twitter to celebrate 20 years of The Sopranos

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HBO en Twitter Los Soprano

A brilliant HBO action on Twitter to celebrate the 20 years of “The Sopranos” and it crash the net.

It is 20 years since the first episode of Los Sopranos was broadcast. The famous TV series created by HBO premiered on January 10, 1999 and became one of the best series in the history of TV. It marked a time as much for the quality of its narrative as for its impeccable realization. For many, it was the beginning of the quality series that we can enjoy today on different platforms.

To celebrate the anniversary, those responsible for digital marketing had a simple and even innocent idea; give as many people as possible nicknames Soprano style with its corresponding design. For that, they started to thread on Twitter where they could take their idea.

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A great advertising strategy in Instagram Stories of Burger King

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Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

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The best Free Photo Stock sites

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Best Free Photo Stock Sites

A list with the best free photo stock sites where to find images and illustrations for your projects.

In an age where content is king, using a good image can make the difference between whether they notice you or not. A good image captures the attention and interest of the user and considerably increases the number of visits and their viral effect on social networks. 90% of the information transmitted to the brain is visual and is processed 60,000 times faster than the text.

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A website made with chocolate from Hershey’s: #Eaternet

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Hershey’s in Brazil has created a website made with chocolate that you can eat.

Hershey’s is one of the largest food multinationals in the world. Founded in 1894 in the United States, its bar of chocolate is an icon in the American culture that throughout generations have lived with the products manufactured by the chocolat company.

The Hershey’s marketing department in Brazil create a campaign to make their website more “appetizing”. So they created #Eaternet, a website made with chocolate that people could eat.

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‘Insomnie Tweets’: An Ikea Social Media campaign against insomnia

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‘Insomnie Tweets’ is an Ikea Social Media campaign against insomnia among Twitter.

We liked this Ikea Social Media Campaign against insomnia in Twitter maked in Paris. Titled ‘Insomnie Tweets’ is a campaign against insomnia that rewards those who can not sleep with a new mattress. The campaign is curious and original.

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The definitive guide with all sizes of images in social networks

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Images in social networks

A definitive and updated guide to know all the sizes of images in social networks.

When we talk about Social Media, as or more important than quality content is the image that accompanies it. They visually define what you want to convey and it is fundamental to get the attention of the users and they click to read the content that you have published.

The dizzying evolution in technology causes social networks to update their standards to suit new devices. This has repercussions on the size and distribution of the header, profile and timeline images of the different platforms. That is why today we share the wonderful infographic published on blast blog about what sizes of images in social networks are currently used.

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