Spotify and Barilla playlists last between 9 and 11 minutes, the time it takes to make pasta al dente.
There are many brands that use Spotify in their marketing and advertising strategy. The most popular music streaming platform allows for very creative actions if used correctly. We have seen many examples, such as the alliance with McDonald’s or the innovative KFC campaign on Spotify.
Well, now it’s food brand Barilla, which has teamed up with Spotify to create a series of playlists that last as long as it takes you to make your pasta. An original action that serves as a timer and an ideal soundtrack while they are cooking that pasta to eat.