Spotify and Barilla playlist to cook your pasta: “Playlist Timer”

Playlist de Spotify y Barilla

Spotify and Barilla playlists last between 9 and 11 minutes, the time it takes to make pasta al dente.

There are many brands that use Spotify in their marketing and advertising strategy. The most popular music streaming platform allows for very creative actions if used correctly. We have seen many examples, such as the alliance with McDonald’s or the innovative KFC campaign on Spotify.

Well, now it’s food brand Barilla, which has teamed up with Spotify to create a series of playlists that last as long as it takes you to make your pasta. An original action that serves as a timer and an ideal soundtrack while they are cooking that pasta to eat.

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The most searched in Google this 2020 in its “Year in Search 2020”

Más buscado en Google

The most searched on Google this year sums up what this 2020 has been.

The end of 2020 is approaching (finally) and Google has published its popular “Year in Search”, a compilation video on the most searched topics this 2020.

This year the most searched on Google are answers. The word “Why” has been the most used when making queries in the search engine. In a year where the Covid19 pandemic has set the pace, the most searched terms are related to the coronavirus; questions related to illness, confinement or the state of alarm in our country.

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How to get more TikTok followers, fans and likes

How to get more followers on Instagram

How to get more TikTok followers? A few tips to get followers, fans and likes on TikTok.

Without a doubt, TikTok is the social network that has benefited most from the confirmation due to Covid19. Many people have discovered in this fun social network a way to kill boredom as a result of these tedious days at home. In our series of best tips for TikTok we have told you about the best time to publish on TikTok as well as marketing and advertising strategies on TikTok for professionals.

Today we are going to give you a series of tips on how to grow followers on TikTok. For this you must take into account these factors to be able to grow in followers on TikTok. We recommend applying these tips and combining them with the best time to post on TikTok and ensure the highest possible engagement of your videos.

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When is the best time to post on TikTok?

Best time to post on TikTok

When is the best time to post on TikTok? Let’s find out.

TikTok’s growth is unstoppable. The new alternative to Instagram has offered young people a whole new range to express their creativity in an original and fun way. In its day we analyzed the best advertising strategist on TikTok for all those who want to start using this platform and understand its ways of monetization.

Today we are going to understand the possibilities offered by the social network to reach a new audience. The time of publication on TikTok is key for your video to be one of the most visited. If you are a TikToker and want to reach a better audience at some point you may have wondered: When is the best time to post on TikTok? Let’s find out.

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Marketing and advertising strategies on TikTok

Marketing Strategy on TikTok

Marketing and advertising on TikTok, we teach you how to start and reach your audience on the fashion social network.


If you are already an expert “TikToker” or you already know the social network, we recommend you read our article to know what is the best time to post on TikTok.

Marketing and advertising professionals must be aware of trends among the youngest. The generations are growing and new generations are coming to demand new services and ways of relating.

It all started with Facebook and Twitter taking everything away, even with proposals from big companies like Google+ or “Ping” from Apple. Shortly after, Instagram broke out and YouTube found its space thanks to the content creators, a space that Twitch tries to occupy through live streaming.

And so, when it seems that everything is more or less established, it is when new alternatives arrive to offer the youngest a way to express themselves and communicate. We are talking about TikTok, the social network that is succeeding among the Z generation. That is why today we are going to try to understand this new social network and the possibilities it offers us to reach a new audience. Let’s see some strategies in marketing and advertising on TikTok.

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“Hashtags of Arts”, the campaign of the Museum of Fine Arts of Brazil

Hashtags of Arts connects new technologies and Social Media with Fine Arts.

Young people today spend more time than ever connected to social networks. Especially in Brazil, where it is considered the second most connected country after China. According to the consultancy Oliver Wyman, Brazilians spend an average of 3 hours and 56 minutes connected to social networks.

The same report points out that Cariocas are the ones who spend less time in a museum. So, how to increase attendance and make interesting the visit to the Museum of Fine Arts of Rio de Janeiro? Uniting the two disciplines with “Hashtags of Art”.

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A great advertising strategy in Instagram Stories of Burger King

Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

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The best Free Photo Stock sites

Best Free Photo Stock Sites

A list with the best free photo stock sites where to find images and illustrations for your projects.

In an age where content is king, using a good image can make the difference between whether they notice you or not. A good image captures the attention and interest of the user and considerably increases the number of visits and their viral effect on social networks. 90% of the information transmitted to the brain is visual and is processed 60,000 times faster than the text.

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A website made with chocolate from Hershey’s: #Eaternet

Hershey’s in Brazil has created a website made with chocolate that you can eat.

Hershey’s is one of the largest food multinationals in the world. Founded in 1894 in the United States, its bar of chocolate is an icon in the American culture that throughout generations have lived with the products manufactured by the chocolat company.

The Hershey’s marketing department in Brazil create a campaign to make their website more “appetizing”. So they created #Eaternet, a website made with chocolate that people could eat.

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‘Insomnie Tweets’: An Ikea Social Media campaign against insomnia

‘Insomnie Tweets’ is an Ikea Social Media campaign against insomnia among Twitter.

We liked this Ikea Social Media Campaign against insomnia in Twitter maked in Paris. Titled ‘Insomnie Tweets’ is a campaign against insomnia that rewards those who can not sleep with a new mattress. The campaign is curious and original.

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The definitive guide with all sizes of images in social networks

Images in social networks

A definitive and updated guide to know all the sizes of images in social networks.

When we talk about Social Media, as or more important than quality content is the image that accompanies it. They visually define what you want to convey and it is fundamental to get the attention of the users and they click to read the content that you have published.

The dizzying evolution in technology causes social networks to update their standards to suit new devices. This has repercussions on the size and distribution of the header, profile and timeline images of the different platforms. That is why today we share the wonderful infographic published on blast blog about what sizes of images in social networks are currently used.

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